Created by Sarath Chandra under guidance of Prof. Sameer Mathur.

2. Was found by Pierre Omidayar in 1995
Introduction to eBay

3. It is an auction website where everyone has
equal access to a single global marketplace.

4. Growth Of Ebay

5. It started with a broken laser pointer which was
sold for $14.83.
.

6. Initially only collector items were
auctioned, until businesses
discovered that eBay was an
efficient way to reach out to new
consumers and other businesses.
Today, people can buy and sell
virtually any product or service as
long as it is not illegal or violate
eBay’s rules and policies

8. Perceived value pricing: The customer’s value
perception is estimated on the image of the
product.
It is based on model “connecting individuals
who will not be connected otherwise.

9. Voice of customer program: created an
opportunity for customers to have voice in
making decisions for the company, which made
customers feel like they are owners.

11. Fee Structure of eBay
It doesn’t buy or sell anything. It just creates a
platform for exchange.

12. It charges an insertion fee and a final value fee
based on transaction happening
It was adopted to deter low price objects and
low volume sales happening and to encourage
high volume sales.

13. Future Of eBay

14. Should encourage personal selling by developing
a mobile application. I.e.. Personal
communication between buyer and seller.

15. Should invest and develop in developing
countries like Africa.

16. Summary

18. Disclaimer!
Created by Sarath Chandra, BITS Pilani, during a
marketing internship by Prof. Sameer Mathur,
IIM Lucknow