This document summarizes a presentation on customer acquisition strategies. It discusses key findings from research on how consumers prefer to be contacted by companies compared to how marketers currently engage consumers. There is a preference gap shown between these two. The presentation also shares results from a fantasy football marketing campaign that engaged fans by tapping into the insight that many fans will select players for their fantasy team that are not actually on the real team they support. This campaign helped drive significant growth in registrations and engagement through leveraging an understanding of fan behaviors. The document concludes with a panel discussion on effective acquisition strategies.
3. Introduction from the Chair
Caroline Worboys, DMA Group Board Member
In partnership with
4. Research results
Paul Seabrook, Managing Director, Beautiful Insights
@beautinsights
Thomas Ridley-Siegert, Research Manager, DMA
@DMA_UK
In partnership with
38. What are we going to talk about
• Introduce fantasy football and Dream
Team
• Provide an overview of insights
• How we used our insights to create a
relationship
• Results
61. Panel discussion
Mike Maxwell, Associate Strategy Director, Wunderman
@WundermanUK
Greg Halfacre, Audience Development Manager, News UK
@NewsUK
Andrew Colwell, Head of Strategy, The Media Octopus
@themediaoctopus
Mark Wright, VP Marketing, Travelers
In partnership with