Get Results from Social and SEO Event Agenda
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This document summarizes a social media and SEO event hosted by the DMA. The agenda includes presentations on getting results from social media by Bloom Agency and on SEO by Latitude Digital Marketing. The social media presentation discusses identifying influencers on platforms like Twitter and LinkedIn, using existing customers to find new customers, and trigger-based communications. The SEO presentation focuses on moving beyond silos to an integrated approach across channels. The event concludes with a Q&A and networking session.
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Get Results from Social and SEO Event Agenda
- 1. Get Results from Social and SEO
- 2. Connect with the DMA… • The #tag for this event is: #dmasocialSEO • LinkedIn: DMA: Direct Marketing Association (UK) Limited • Twitter: @DMA_UK/ @DMANorth • DMA Website: http://www.dma.org.uk • Email: dma@dma.org.uk or events@dma.org.uk • Phone: 020 7291 3300 or 0161 918 6780
- 3. Today’s agenda • 17.00 – 17.30: Registration and Coffee • 17.30 – 17.35: Event Introduction - Kelly Farrington, Managing Director, Media Wow • 17.35 – 18.20: Social – Bloom Agency • - Alex Craven, CEO • - Peter Laflin, Head of Insight • 18.20 – 19.05: SEO – Latitude Digital Marketing • - James Lowery, Head of SEO • 19.05 – 19.15: Q&A and Close • 19.15 – 20.00: Networking
- 4. DMA – Getting Results from Social Alex Craven - CEO @alexcraven Peter Laflin - Head of Data Insight @systemspeter #dmasocialSEO Digital Discovery
- 5. Getting Results from Social Big Data & CRM & DM Digital Discovery
- 6. There is A LOT of it! Digital Discovery
- 7. And it happens all the time, everywhere Digital Discovery
- 8. Image source http://profesorbaker.com/2011/08/27/your-digital-footprint-danger-or-opportunity/Discovery Digital
- 9. Single Customer View Digital Discovery
- 10. Next generation integrated social media tool Client X Client Y Client Z CallCredit University of Reading Bloom Whisper Departmen TSB t of Innovation DataSift & Skills University Etc… of Cambridge University Twitter of Oxford Facebook Digital Discovery
- 11. 1. Identifying true influencers 2. Using your existing customers to find new customers 3. Trigger based Digital Discovery
- 12. 1. Identifying true influencers Digital Discovery
- 13. #DE2012 #DE2012 Digital Discovery
- 14. #DE2012 #DE2012 Digital Discovery
- 15. #DE2012 #DE2012 Digital Discovery
- 16. #DE2012: Top Tweeters #DE2012 Digital Discovery
- 17. #DE2012: Top Tweeters 4 joint followers #DE2012 Digital Discovery
- 18. #DE2012: Top Tweeters #DE2012 Digital Discovery
- 19. #DE2012: Top Tweeters #DE2012 Digital Discovery
- 20. #DE2012: Top Tweeters #DE2012 Digital Discovery
- 21. #DE2012: Top Tweeters #DE2012 Digital Discovery
- 22. #DE2012: Top Tweeters: #DE2012 Digital Discovery
- 23. #DE2012: Top Tweeters: #DE2012 Digital Discovery
- 24. #DE2012: Top Tweeters: #DE2012 Digital Discovery
- 25. #DE2012: Top Tweeters: Account Klout Influence Nicolebeale 48 57 Cyberdoyle 56 52 Bnhorsburgh 41 36 ABLocalBargains 42 21 Nick_Appleyard 52 20 GraemeEarl 50 18 Amendor 55 12 Cpheth 43 12 Penval 47 12 Dotrural 43 12 #DE2012 Digital Discovery
- 26. Eurovision 2012 DMA Digital Discovery
- 27. Client Case Study DMA Digital Discovery
- 28. Hampton Court Influencers @AdamHenson @BillOddie Garden conversationGarden Conversation HRP_Palaces DMA Digital Discovery
- 29. Our Insight • Normal SSE strategy: reach = 74,000 • SSE strategy: reach = 115,000 • 55% improvement in reach • This approach also has massive SEO benefits DMA Digital Discovery
- 30. Domain Authority: 41 3, 560 Followers 80 Users of App We gave Matt tickets to HCPFS Blog Post on Landscape Juice with link back to AHI Hampton Page Matt is a garden designer, key influencer and has agreed to guest blog for AHI DMA Digital Discovery
- 31. Spam Networks LonData VI Digital Discovery
- 32. 2. Using your existing customers to find new customers Digital Discovery
- 33. What We Do Br a d n D si gn e Adve ing rtis Wb e Bul d i Insi ght ig l D it a &Ides a Ana si s ly SEO Soi a cl Digital Discovery
- 34. 3.Trigger based communications Digital Discovery
- 35. Single Customer View Digital Discovery
- 36. Trigger based communications Opted in, trigger based communications Digital Discovery
- 38. Classified Outdoor Social Radio TV Paid Search Direct Mail SEO Media Magazine Email Online Display Affiliate Marketing
- 39. forget silos
- 41. learn by asking
- 42. modern talking
- 44. what’s next
- 45. thank you James Lowery Latitude Digital Marketing @latitude_group
- 46. Thank you… Upon completion of the online evaluation forms presentations will be available. A final thank you to all of today’s speakers: Alex Craven, Bloom Agency Peter Laflin, Bloom Agency James Lowery, Latitude Digital Marketing Kelly Farrington, Media Wow
- 47. Please return your badges to the registration desk we look forward to seeing you again!
Hinweis der Redaktion
- To start with, the centrality has Graeme and Nicole equal broadcaster and receiver. If we add the extra edge in, Graeme becoomes the best broadcaster – but Graeme and Nicole still remain the best receivers, with Philip increasing.
- To start with, the centrality has Graeme and Nicole equal broadcaster and receiver. If we add the extra edge in, Graeme becoomes the best broadcaster – but Graeme and Nicole still remain the best receivers, with Philip increasing.
- To start with, the centrality has Graeme and Nicole equal broadcaster and receiver. If we add the extra edge in, Graeme becomes the best broadcaster – but Graeme and Nicole still remain the best receivers, with Philip increasing.
- To start with, the centrality has Graeme and Nicole equal broadcaster and receiver. If we add the extra edge in, Graeme becoomes the best broadcaster – but Graeme and Nicole still remain the best receivers, with Philip increasing.
- To start with, the centrality has Graeme and Nicole equal broadcaster and receiver. If we add the extra edge in, Graeme becoomes the best broadcaster – but Graeme and Nicole still remain the best receivers, with Philip increasing.
- To start with, the centrality has Graeme and Nicole equal broadcaster and receiver. If we add the extra edge in, Graeme becoomes the best broadcaster – but Graeme and Nicole still remain the best receivers, with Philip increasing.