These are Mark Brill\'s, txt4ever, slides from our Integration of Social & Mobile Marketing seminar on Tuesday 8 November 2011. This is a repeat event from the event in September.

1. Mobile is Social
Social is Mobile

2. A bit about myself
• Mark Brill
• 8 years in mobile (19 online)
• Mobile strategist and consultant
• Chair of DMA Mobile Council
• mark@formatie.com

3. Why Social? Why Mobile?
• Facebook:
250+ million mobile users
• Facebook Zero ... anyone can
do it
• Up to ½ of Twitter users are
mobile
• Deep integration of Twitter in
iOS5
• 50% of Facebook status
updates from mobile
• Foursquare, Gowalla,
SCNVGR and Instagram: built
around mobile

4. Do we do?
48% 75%
use it @ work
53%
brands 50%by web

5. The problem
Wha’eva
Brands are used to developing
products in the same silos year after
year
Social Networks
Mobile web
Widgets
Games
Mates
Email
Apps
SMS
Buy it! Viral
Buy it! IM
Branches
Call Centres
Own-brand web sites
TV Advertising
Direct Mail
Outbound calling

6. Mobile social
is for
everyone

7. Facebook: Text to Like
7

8. Some brands have got it right ...

9. But not everyone ...

10. It’s all about location

11. The location-based community
Developer APIs
Location and Advertiser
Google Maps opportunities
User-generated
User tagged feedback,
locations comments and
reviews
Facebook and
Twitter Layar
integrations implementation
Smartphone apps
– Android, iPhone,
Palm etc

12. Advertising and Engagement

13. Does it work?
Dominos UK credited 29% profit
increase to social media and
Foursquare in particular
McDonald’s saw check-ins
increase by a claimed 33% during
their Foursquare Day campaign

14. Brands don’t need a location

15. Nike Sneak and Destroy

16. Creative use of mobile social

17. Brands using Instagram

18. And teenagers are on BBM

19. KLM Surprises

20. In Summary
• Mobile social is a rapidly growing channel
• There are many opportunities for brand
engagement
• If you are in social media you are already in
mobile
• But how good is the user experience in
mobile?
THANK YOU!