SlideShare ist ein Scribd-Unternehmen logo
1 von 21
GEO-LOCATION FAD  or   FUTURE? Image from http://www.gadgetreview.com/
Geo-location social networks are popping up EVERYWHERE Logos from respective websites
But many people are skeptical or don’t care enough to join… WHY BOTHER?  WHAT’S THE POINT?
There are so many benefits to Geo-locational social networks that people don’t realize!  Image from www.flowtown.com
You can see where your friends are, where they’re checked-in and whether they’ve liked a spot or not Image from www.localmobilemarketingformula.com
You can discover new places  Discover new places Image from http://kissdetroit.com/
You can find your new favourite restaurant Image from http://www.fabsearch.com/
Or a city’s hot spots Image from http://www.goodbyemelbournehellonewyork.com/
You can read other’s suggestions, recommendations or opinions on a check-in location The BEST fries   Too expensive!  Great service Way too crowded Image from http://kyleeannfalter.blogspot.com/
And most networks offer special discounts or virtual items to frequent users and loyal visitors Image from http://percentotechblog.com/
With constant development, many networks are incorporating Daily Local Deals or special coupons and discounts near-by based on your location.    Screenshot from http://mashable.com/2011/05/09/levelup-amex/
With all these great benefits, EVERYBODY should use Geo-locational networks BUT…
Only 4% of the adult Internet-using population has utilized location-based services. Approximately 1% check-in to a location at least once a week  Image from http://www.socialmediaexaminer.com/
Not enough smartphone users connect to mobile browsers to use social media sites
And because Geo-location is still new technology, people DO NOT understand what to do or how to use it! Image from http://archarus.blogspot.com/
So, how will Geo-location social networks become MORE popular?
With the mobile market on the rise, the increasing amount of smartphone adoption will allow for more users to get engaged in Geo-locational networks
And with more mobile users, online browsing will increasingly become more and more popular
Online mobile browsing will be simplified with Geo-locational networks because they combine Maps/Search, Social Networking and Dining together.
Image from echomrg Overall, Geo-location social networks are still in its infancy, but with the amount of investment from both new and existing companies, the potential for progressive development and the rise In the use of smartphones, Geo-location will continue to increase in popularity and has the ability open the doors to the mobile future.
REFERENCES http://mashable.com/2010/08/16/geosocial-passive/ http://mashable.com/2011/05/09/levelup-amex/ http://mashable.com/2010/08/16/geosocial-passive/ http://www.telegraph.co.uk/technology/social-media/7165699/Foursquare-enjoys-surge-of-popularity.html http://www.pcworld.com/article/198698/why_youll_use_foursquare.html http://www.telegraph.co.uk/technology/news/7419847/Foursquare-Gowalla-and-the-future-of-geo-location.html http://mashable.com/2011/03/23/mobile-by-the-numbers-infogrpahic/ IMAGES UNDER

Weitere ähnliche Inhalte

Empfohlen

AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 

Empfohlen (20)

AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 

Geo-location: Fad or Future?

  • 1. GEO-LOCATION FAD or FUTURE? Image from http://www.gadgetreview.com/
  • 2. Geo-location social networks are popping up EVERYWHERE Logos from respective websites
  • 3. But many people are skeptical or don’t care enough to join… WHY BOTHER? WHAT’S THE POINT?
  • 4. There are so many benefits to Geo-locational social networks that people don’t realize! Image from www.flowtown.com
  • 5. You can see where your friends are, where they’re checked-in and whether they’ve liked a spot or not Image from www.localmobilemarketingformula.com
  • 6. You can discover new places Discover new places Image from http://kissdetroit.com/
  • 7. You can find your new favourite restaurant Image from http://www.fabsearch.com/
  • 8. Or a city’s hot spots Image from http://www.goodbyemelbournehellonewyork.com/
  • 9. You can read other’s suggestions, recommendations or opinions on a check-in location The BEST fries  Too expensive! Great service Way too crowded Image from http://kyleeannfalter.blogspot.com/
  • 10. And most networks offer special discounts or virtual items to frequent users and loyal visitors Image from http://percentotechblog.com/
  • 11. With constant development, many networks are incorporating Daily Local Deals or special coupons and discounts near-by based on your location. Screenshot from http://mashable.com/2011/05/09/levelup-amex/
  • 12. With all these great benefits, EVERYBODY should use Geo-locational networks BUT…
  • 13. Only 4% of the adult Internet-using population has utilized location-based services. Approximately 1% check-in to a location at least once a week Image from http://www.socialmediaexaminer.com/
  • 14. Not enough smartphone users connect to mobile browsers to use social media sites
  • 15. And because Geo-location is still new technology, people DO NOT understand what to do or how to use it! Image from http://archarus.blogspot.com/
  • 16. So, how will Geo-location social networks become MORE popular?
  • 17. With the mobile market on the rise, the increasing amount of smartphone adoption will allow for more users to get engaged in Geo-locational networks
  • 18. And with more mobile users, online browsing will increasingly become more and more popular
  • 19. Online mobile browsing will be simplified with Geo-locational networks because they combine Maps/Search, Social Networking and Dining together.
  • 20. Image from echomrg Overall, Geo-location social networks are still in its infancy, but with the amount of investment from both new and existing companies, the potential for progressive development and the rise In the use of smartphones, Geo-location will continue to increase in popularity and has the ability open the doors to the mobile future.
  • 21. REFERENCES http://mashable.com/2010/08/16/geosocial-passive/ http://mashable.com/2011/05/09/levelup-amex/ http://mashable.com/2010/08/16/geosocial-passive/ http://www.telegraph.co.uk/technology/social-media/7165699/Foursquare-enjoys-surge-of-popularity.html http://www.pcworld.com/article/198698/why_youll_use_foursquare.html http://www.telegraph.co.uk/technology/news/7419847/Foursquare-Gowalla-and-the-future-of-geo-location.html http://mashable.com/2011/03/23/mobile-by-the-numbers-infogrpahic/ IMAGES UNDER