An introduction to the services available to Barnstaple and North Devon businesses, looking for affordable and effective content marketing support, that differentiates them from the rest of the crowd! The Best of Barnstaple has a wide range of online and offline tools that give our clients an edge in their promotions, offers and visibility locally. Call tracking, social media on Twitter, Facebook and LinkedIn, web features, 'stand out' photography, reviews and testimonial cards, blogs and news content, newsletters and so much more. all supported through and affordable, fixed price monthly fee. If you KNOW you need to do more to make your business successful give Sarah a call on 01271 308082. She may be able to help!

1. Follow us @SarahLEscott Like us TBOBarnstaple Say “hello” sarahescott1

2. Follow us @SarahLEscott Like us TBOBarnstaple Say “hello” sarahescott
In this document I have highlighted 17 great marketing tools to
showcase you as one of the best, local, independent businesses in the
North Devon area. Bust first ask yourself these 3 questions........
1. How do I differentiate myself from my competitors?
2. What am I doing to attract new customers?
3. How can I make my business more visible locally?
If you don’t like your answers you might need to speak to us.
Our unique approach to marketing together with the ‘Bestof’ brand
and media platform is ‘Local Marketing Made Easy’. If your business is
fantastic at what it does then we help to increase your visibility,
demonstrate your credibility and show the trust your customers have
in you and your business. We elevate you above the ‘also rans’ as we
aren’t called ‘The Worst of’!!! So this opportunity is only available to
outstanding organisations who are able to make the most of what we
have to offer.
At The Best of Barnstaple we care about our business members and we
are passionate about offering great service and value for money. I look
forward to speaking to you soon.

3. Follow us @SarahLEscott Like us TBOBarnstaple Say “hello” sarahescott
Testimonials are one of the most powerful marketing tools in the
world and they are free! In the last 10 years Amazon and ebay have
revolutionised the way we shop with 74% preferring to read a review
before they buy. Our Review Widget for your website and Facebook
puts your customers at the heart of your business AND give you a
COMPETITIVE edge! It’s a fact that a business with lots of
testimonials (that can be seen on their website) get more new leads
and enquiries as they are seen as one of the best!
This is your very own Business Profile on our site which receives over 9,000 page
views every month. It’s where we tell the local community what you do and why
you have been recommended as one of the best local businesses in Barnstaple and
North Devon. We’ll write a search engine optimised feature for you and link it to
your offers, testimonials, events and PR. We can host pdfs, audio and video about
your business and link to trackable contact details for you.
Offers & Promotions from your business are linked to your business profile and are
a powerful tool for acquiring new customers. We use social media and regular
newsletters to publicise your offers to local members for them to print to use, so
you’ll know where the business is coming from. You can change these regularly to
keep them fresh with users coming back for more.

4. Follow us @SarahLEscott Like us TBOBarnstaple Say “hello” sarahescott
Here at thebestof we are the forefront of Social Media in the UK & The Best of Barnstaple has
over 4,500 followers on Twitter and 2500+ on Facebook. Everyday, thousands of local people –
your potential customers – are on Twitter, Facebook. G+ and LinkedIn. So are we, to support
your own social media activity to get you engaged on these new and very important platforms.
We ‘talk’ to over 1500 local people and business members on a regular basis with our
Newsletters that contain interesting local stories, offers, event listings and recent
reviews about our businesses.
If you’ve got a News Story or Updates and Advice from your business, get it over to us
and we’ll share it with local people and businesses! We’ll ensure the editorial is
optimised for search engines and publish it on our blog. Tell us anytime you win an
award, get a mention in the paper, take part in a charity event or even if you just have
something to say. Our blog is a powerful way for your news to get ‘found’ by new
customers and raise your profile.
Our Events page is read by thousands of people locally. Our page always feature
highly on the search engines. Send your events to us so that we can post to the site
on your behalf. We can add a photo then blog and use social media to publicise
your events to a wider audience. Our events listings help to attract hundreds of
local people to our website.

5. Follow us @SarahLEscott Like us TBOBarnstaple Say “hello” sarahescott
We incorporate call tracking to track phone traffic that comes to you via The Best of
Barnstaple marketing. We assign you with a special number that we use on all the
marketing we do for you. When you get calls it simply diverts to your current telephone
number (nobody can tell it’s a different number). It means we both know how effective
thebestof has been for your business.
With The Best of Barnstaple you have the opportunity to use thebestof KiteMark for great
brand exposure. “As recommended on...” helps your business stand out from your
competitors. It gives our community confidence and choice of quality from the best local
businesses. Display our logos on your website, business premises, windows, vehicles etc. It’s
great exposure for you, and entices potential customers to find out more about you. And add
our reviews widget to your site so that your reviews are automatically updated from your
business profile.
It’s never been more important for your business to be ‘found’ by potential customers on
the search engines and The Best of Barnstaple helps you achieve this in many ways. Your
business profile, blogs and news, offers and events helps your business to show in the
search engine results, alongside your own website. We also do pay per click (ppc)
advertising for over 140 key business categories.
The Best of Barnstaple offer a variety of marketing campaigns that come in all shapes and sizes to
help your business grow. Buy Local and Local and Loved are key campaigns because they’re
specifically designed to generate new business leads for you and dramatically increase the amount of
testimonials on your website feature. We’ll let you know what campaigns are coming soon.

6. Follow us @SarahLEscott Like us TBOBarnstaple Say “hello” sarahescott
Mix and Match is all about connecting you to other bestof Business Members. You never know
when you’ll need a cleaner, a landscape gardener, an accountant or a hairdresser! Being part of
thebestof gives you a rich pool of best businesses in the area to draw on, all of which you know
come recommended. Whatever you need we’ll be able to connect you with the best in town. And
of course we’ll connect others to you.
These personally Branded Membership & Review Certificates are for you to display
prominently in your reception/public area or shop window. They provide a way of instantly
showing your customers that your business is one of the best in North Devon. They can also
be a great talking point and used to help you gain more business.
Apps for Locals and our Business Members Consumer habits are constantly changing and
we always keep track at thebestof. We have introduced 2 apps for mobile phones and
tablets. Our consumer app ensure the best of everything local stays with local people so
they keep track of local offers, event and trusted business. Our business member app
keeps business owners up to date with strategies to run a successful business
Video is a hugely powerful marketing tool and we’ll help you exploit it to grow your
business. Short, simple videos breathe life into your products and services in a way that no
other marketing tool can. We create and add to YouTube and your Best of Barnstaple
feature to ensure increased exposure in the search engines.
We’ll get your business listed in 3 Key categories to ensure the maximum opportunities for
people to find your business whether they are searching on Google or navigation around
the site. However broad or niche your businesses we have over 3000 categories to choose
from.

7. Follow us @SarahLEscott Like us TBOBarnstaple Say “hello” sarahescott
12,000+ page views monthly
Ave time on site 2:25 mins
1,550 consumer newsletters monthly
450 business newsletters monthly
(open rates in excess of 25% for both)
4,500+ Twitter followers
(125,000 monthly tweet impressions)
2,500+ Facebook page likes
(8,000 post reach weekly)
800+ Devon LinkedIn connections
Pitchside banner & program adverts at
Barnstaple RFC +400. Banner at The Cedars
roundabout
Offers to Royal Mail and Post Office workers
Thebestof works with over 31,000 business in 200+ towns and cities across the UK

8. Follow us @SarahLEscott Like us TBOBarnstaple Say “hello” sarahescott
(No VAT & payable
monthly by DD)
Local Exposure
Website Business Profile
Newsletter
Social Media
Competitions
Kite-mark around town
Consumer App
Connections
Events
Local Campaigns
Networking
Content
Reviews on /offline, website
and FB widget
Blogs, news, expert tips written
for you. Meet the Best!
Create Video, host PDFs
Promote Offers and Local Events
Marketing Support
PPC and SEO support
Call Tracking
Business Development App
Strategic & Impartial Advice
Sarah Escott | T: 01271 308082 | E: Barnstaple@thebestof.co.uk | www.thebestof.co.uk/barnstaple
(References /testimonials are required for Business Member application)
SEO written feature | 3 hours social media training |
Co-branded review cards | Outdoor kite-mark signage

9. Follow us @SarahLEscott Like us TBOBarnstaple Say “hello” sarahescott
Sarah Escott | T: 01271 308082 | E: Barnstaple@thebestof.co.uk | www.thebestof.co.uk/barnstaple
(References /testimonials are required for Business Member application)
Data base management
and email sends
•Collate and create
database from existing
or new business contacts
•Create email templates
•Plan strategy and write
content for 4 email sends
•Send emails and review
responses
Based on up to 100 names and 4
newsletter sends per year
Facebook Ad Management
•Identify potential
promotion activity for
Facebook
•Identify profiles of target
audiences
•Create posts
•Manage posts and
advertising spend
Set up Fee applies
Social Media Management
•Set up profile or review
current activity
•Identify strategy and
content around target
audiences, activities and
timescales.
•Create clear goals on
engagement and growth.
• For Facebook, Twitter &
LinkedIn

10. Follow us @SarahLEscott Like us TBOBarnstaple Say “hello” sarahescott
She has taken time getting to
know us, our business and
how we operate. It's great to
have somebody working 'on'
our business, through
promoting blogs, offers and
moderating our reviews as we
are too busy working in the
business. When you get a call
from a new customer and ask
them where you heard about
us and they tell you "Best of
Barnstaple", you know she is
doing a great job. Chris M -
Plumber
Sarah has been active promoting
my firm using social media,
offers and via her blog and she
has helped me with suggestions
about raising the profile of the
firm generally. In a relatively
short period of time several
entries appear on Page 1 of
Google for the term 'Solicitors in
North Devon‘. We now have
much higher visibility on the
internet which has led to an
increase in enquiries and the
amount of new business
generated. The cost of using The
Best of Barnstaple compares
very favourably with other forms
of advertising. Philip T - Solicitor
Sarah is great to work with,
she is 'on the ball' and really
knows her stuff! She is
brimming with ideas and
inspiration. The marketing
support I have received has
been invaluable. My reviews
on The Best of Barnstaple
have been referenced and
used by clients with great
success and now I even
have a video, thank you
Sarah! Sarah - Caterer

11. Follow us @SarahLEscott Like us TBOBarnstaple Say “hello” sarahescott

12. Follow us @SarahLEscott Like us TBOBarnstaple Say “hello” sarahescott