2. +
Introduction to
Campus Crawler
• Purpose:
• Help incoming college
freshmen find a school
that fits their needs
• Create comparisons
between two schools
• Allow users to save a list
of schools they’re most
interested in
3. +
Target Audience
• Potential College Students
• High School Juniors and Seniors
• Parents or others involved in the
decision
4. +
Market Research
• “The American Freshman:
National Norms Fall 2012”
Survey
• University of California—
Los Angeles
• 192,912 first-year students
from 238 U.S. four-year
colleges and universities
• Students entered college
in Fall 2012
Results
• 45.6 % of students chose their
university/college based on the
amount of Financial assistance
they received
• 45.6% of students surveyed felt
that the cost of attending college
was the 4th most important factor
in determining which school to
attend
• 38.8 % of students chose their
school based on its size
Source: http://www.usnews.com/education/blogs/college-rankings-blog/2013/01/31/freshmen-students-say-rankings-
arent-key-factor-in-college-choice
5. + Parameters
- Tuition
- In state
- Out of State
- In District
- Financial Aid
- Percentage of students receiving aid
- Average grant aid amount
- Average Pell Grant amount
- Average Federal loan amount
- Admission Requirements
- GPA
- Class Rank
- School Record
- College Prep Program
- Recommendations
- Sample Work
- Admission Test Scores
- Foreign Language Testing
- Other Tests
• Demographics
- Total Men and Total Women
- Race
6. + Data
• National Center for
Education Statistics
• http://nces.ed.gov/ipe
ds/datacenter/Default.
aspx
• Nearly 8,000 Schools
• 14 Data Files
• Institutional
Characteristics
• Enrollments
• Completions
• Student Financial Aid &
Net Price
• College Navigator
• http://nces.ed.gov/coll
egenavigator/
• Data updated yearly
7. +
Design:
Simple and Clean
Color Scheme
• Shades of Blue and Orange
Fonts
• vintage fair
• Helvetica
Logo within the app
Logo in the App store
8. +
Starting Page
• Search bar at the top will let
users begin searching for
schools
• Table is auto-populated by
locations nearby
9. +
Navigation Menu
When the menu icon in the upper left
corner is pressed:
• The app’s main pages appear in the
menu
• The current page’s contents push to
the right
• The pages in the drawer link to
Search, About,Top Picks (colleges
that have been saved for
comparisons)
10. +
Search
• Search by state or by school name
• Table will auto-complete as the user
types schools
11. +
Selecting from Search Results
Option 1: Select a single
school
Displays the results for that
school
• Users click
the arrow
button to the
right of the
school
they’re
interested in
• Opens a
new page
with
information
about the
single
school
• Categories
can be
clicked to
get an
expanded
view
• Button at the
bottom can
add it to Top
Picks
• Link to the
school’s
webpage is
found in the
top bar
12. +
Selecting from Search Results
Option 2: Select schools to
compare
• If it is their
first time
using the
selection
feature, a
menu will
appear
confirming
the addition
to the list.
They will
then be
prompted to
visit the list
to begin
comparing
schools
• If they have
already
used the
selection
tool, then
the site will
allow users
to continue
selecting
schools. A
button at the
top of the
page will
then save to
Top Picks
15. +
College iPhone & Web Apps
• Admitted.ly
• College Board
• College
Confidential
• College Data
• CollegeNet
• CollegeToolKit
• CollegeView
16. + Why Campus
Crawler?
• Available apps give
limited or unspecific
data
• Most don’t allow
users to compare
• Users can’t get total
data for one school
• None include all of
the information
available from NCES
• Some have lengthy
account registrations
or quizzes before
you can view schools
17. +
Viability
Data is updated yearly, so app can be updated
Could be taken over by outside groups with an interest in
helping students find the right school
U.S. News and World Report
CollegePrep
NCES
Could be merged with existing college app
Admitted.ly
College Confidential
ACT College Search
18. +
Version 2
- Connect to Social Media
- Road Trip feature: pin point
schools to visit on a map and
get directions for a college
visit road trip
- Create To Do Lists and
connect to the iPhone
Calendar
- Organize Top Picks into
categories
- User Profile
- App will suggest schools for
user based on selected
parameters