Redpawpaw.com.au is Australia’s 1st grocery sampling subscription box. The subscription model is huge in the US but is only just starting in Australia. We enable our brand partners to ride the wave of the digital and home delivery trend and create a physical and emotional link between their products and their consumers. Our packages help FMCG companies Delight, Engage, & better Understand their consumers as well as drive them to sales conversion. Most importantly, Redpawpaw provides an innovative, fun & exciting new way for consumers to interact with and sample FMCG products in their homes. With Redpawpaw, consumers will feel like it is Christmas every month!

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Consumers buy a monthly or annualsubscription on
our website: www.redpawpaw.com.au.
Consumers create a profile of their household so we
know who is living there & what their interests &
shopping habits are.

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We allocate products to households
based on thetargetmarket setbyourbrand
partners.
We offer targeting based on age,
gender, family size, geo−demographic
segmentation, or interests.
Products are delivered to consumers’
homes in a large reusable box.

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(0-1 years old)
(2-5 years old)
(6-12 years old)
(13-19 years old)
age of our
subscribers
our households
our pets
aged 20-29
aged 40-59
aged 60+
aged 30-39
56%
2%
30%
10%
2%
our subscribers
by State
CoupleFamily Male onlyFemale only
26% 38% 14%10%
cat dog fishbird
31%
number of children in a family
44% 17% 6% 2%
21%
5%
40%
34%
55% 29% 9% 7%
7%7%7%7%
12%
33%
32%
23%
baby
toddler
child
teen
*Based on the 41% of our subscriber households that have a family.
*59% of our subscribers have one or more pets

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Inclusions <5,000 samples >5,000 &
<20,000 samples
>20,000 samples
Cost per sample to target market^ $X $X $X
Standard campaign report Included Included Included
Half page feature in Product Booklet Included Included Included
Exclusivity for product category in campaign month Included Included Included

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January: My Brand
February: Competitor
March: My Brand
May: Competitor
April
June: My Brand

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Inclusions $X flat rate to upgrade
Ask specific question in product feedback survey Included
Product survey results updated weekly Included
Social media summary report Included
Comprehensive analysis & campaign report with geoTribes
segmentation analysis
Included

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Inclusions
Print: Upgrade to full page feature in Product Booklet Included
Social: 2x Facebook feature posts in campaign month Included
Facebook App photo competition featuring your brand Included
Online: banner in digital newsletter EDM with link to own
website or Facebook page
Included
Flyer / Offer insert $X per box
Monthly subscriber prize sponsorship Prize value minimum $250

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