4. Project management is just making sure you know what you need to do, planning how you’re going to do it, and making sure you do what you planned to
5. Project inception Decide what needs doing In SEO terms Site audit Client goals Internal goals
6. Project planning Decide how you’re going to do what you need to do This is the bit we’re going to look at today!
7. Project Execution Doing what you have said you’re going to do This is the bit you’re already doing
8. Project monitoring Checking that you really are doing what you said you were going to In SEO terms Client reporting Activity review
9. Project completion Reviewing if you did what you said you were going to There is no such thing as a finished SEO project...completion in SEO is when we reach the stage where we need to re-audit.
21. Each item on the project plan can be broken down to it’s relevant tasks Time can be estimated, tracked and analysed Update the project plans regularly Monitor workload against skills, and adjust resource