Slumdog Millionaire appeals to a large global audience by incorporating both British and Indian cultural aspects. While it has a British director and production team, the film is set and filmed in India with Indian characters, language, music and culture. This allows it to appeal to both British and Indian audiences. The film also appeals to a wider global audience interested in world music through its soundtrack by A.R. Rahman and M.I.A. Its rags to riches theme of rising from poverty resonates broadly, helping the film find success worldwide.

1. HOW HAS THE FILM SLUMDOG DEVISE TO APPEAL
TO AS LARGE OF AN AUDIENCE AS POSSIBLE?
Sarah Connelly 

2. SLUMDOG MILLIONAIRE
 Directed by Danny Boyle 2009
 This film was created as a deliberate attempt to write a novel that
would be popular using recognisable global standard modern English
…..
ALTHOUGH! The film contains Indian settings, characters and
culture.

3. BRITISH OR INDIAN?
Slumdog millionaire although it holds many Indian aspects, it is still
debatable whether or not the film is English or Indian. However as
there is not dominant decision, this concludes in the film appealing to
both countries thus creating a larger audience.
Also as the film contains both English and Indian cultural factors, this
expands the target audience.

4. BRITISH SIDE..
 Director, writer, lead actor, key members of the film crew were
British; two-thirds of the dialogue was in English; the initial funding
for the production was British; the production company and producer
were British.
 It was passed as British by the UK Film Council and thus received
tax allowances.

5. INDIAN SIDE
 The highest profile films with the most promotion and usually the
biggest box office (by revenue) are the 200 or so Bollywood films
made in Hindi.
 The remaining 200 films are produced in other so-called ‘regional’
languages, including Bengali, Marathi, Bhojpuri etc.

6. THE AMERICAN DREAM
FAC T O R ?
 . Many of the same reasons the rags to riches story resonates
with the idea of the American Dream where anyone can make it as a
success, no matter your background. However, flashy as the
camera work and editing are, there are none of the explosions or
special effects that are normally associated with big box office hits in
the US.

7. MUSIC
 Boyle sent a rough cut on DVD to A. R. Rahman, major composer
on the World Music scene who has scored many Indian films of
varying styles and who has a huge fan base in India, so he could write
a soundtrack – another selling point for the film.
 Rahman teamed up with M.I.A. for two tracks, thus adding to the
movie’s appeal to an audience interested in World music. One
track, Paper Planes, was nominated for a Grammy for Song of the Year

8. GLOBAL MEDIA
 Global media is concerned with media forms that are produced in
several different production contexts around the world, which then
circulate in more than one market and in so doing influence
production in the second market. In this way the medium is
increasingly globalised as domestic industries mutate through a
process of interaction.

9. DANNY BOYLE
 Danny Boyle built up a reputation, largely based on his successful
British pictures (Shallow Grave (1995), Trainspotting (1996) and 28 Days
Later (2002)), for stylised cinematography and fast cutting. A feature
of his work has been partnerships with cinematographers and editors
prepared to work in his style (much of which recently has been
developed using digital cameras).

10. …
 Slumdog has quickly become one of the most discussed films of
recent times. This is perhaps less to do with the film in terms of its
narrative (although audiences seem genuinely entertained by its ideas
and their presentation) and more to do with its status as a cultural
object.
 Range of debates around the film which make it a candidate for a
global or possibly ‘globalising’ product.