2. MISTAKE #1: POSTING TOO FREQUENTLY
Find the right balance with Facebook. While
more updates are common on Twitter, it
doesnât always fly on Facebook.
3. MISTAKE #2: DELETING NEGATIVE COMMENTS
People value their right to speak on Facebook.
Donât delete comments or you risk escalated
retaliation. Engage people instead.
4. MISTAKE #3: NOT ACTIVELY PARTICIPATING
Be active, respond, share and interact.
5. MISTAKE #4: CONTEST RULES IGNORANCE
They have stringent rulesâŠ
know them before you start a contest.
6. MISTAKE #5: VANILLA-ONLY UPDATES
Donât be vanilla all the time.
Give your readers something
new and interesting.
Text, links to audio, provide
videos, images and more.
7. MISTAKE #6: PRIVATE MESSAGE
PROMOTIONS
Eek! Using private
messaging to send
commercial messages on
Facebook is a no no and
can be seen as spam.
8. MISTAKE #7: NOT SHARING CONTENT
Sharing is caring. It also
creates goodwill and
enlightens your own
audience, so do it
readily.
9. MISTAKE #8: POOR DESIGN
First impressions are important.
Take the time to create yours.
10. MISTAKE #9: IGNORING FACEBOOK INSIGHTS
Facebook provides a wealth of analytics data for your
Facebook Page. Study and improve your game plan.
11. MISTAKE #10: OBSESSION WITH LIKES
Likes are good, but the
number of Likes isnât equal
to ones success. Focus on
results instead.
12. READY TO STEP UP YOUR SOCIAL MEDIA?
ï Stop by Sarkemedia.com to grab a
free report on Facebook marketing
mistakes