2. In•te•ri•or De•sign (n.)
Interior design is a multi-faceted profession in which creative
and technical solutions are applied within a structure to
achieve a built interior environment. These solutions are
functional, enhance the quality of life and culture of the
occupants and are aesthetically attractive.
3. c
Cultural Strategy & Innovation
Holistic Brand Identity
Environmental Experiences
credit: http://schwartzrock.com/
5. Ecommerce vs. Brick & Mortar
Collaborative Consumption
“Showrooming”
Behavior Economics &
Behavioral Psychology
Meaningful Play
Social Media’s Impact on
Purchasing
New Technology in Retail
6. I intend to study how our
“item-gathering” is affected by
technology and how/why recent
generations cling to brands due
to their greater cultural ideology
rather than features/benefits.
7. “When technology is used not just as
a gimmick, but to actually help solve a
problem, like cutting a line or getting
access to reviews, it creates an elevated
experience for the consumer.”
Julie Bornstein (Sephora)
13. Fill
your
soul
sole.
TRANSPARENCY +
8
REPEAT GIVING + Your shoes
will go to
of your friends
scanned your TOMS
code! You’ve helped
contribute
____________
DATA GATHERING ____________
would you like to follow them?
$42
to the
__________________
turned four today but her shoes
were lost in a monsoon. Would you
like to help her secure another pair?
village this month.
yes no yes no
SHOES FOR
TOMORROW
20. “How can we empower the public, as
the new brand champion, in such a way
that encourages sustained generosity
for the 3BL brands of the future? ”
21. avoid becoming a
shop-and-compare commodity
be selective with technology
CHAMPION BRAND
enrich and extend your conversation
create a deeper, personal connection to
the things you purchase (instill value)
alleviate stress / provide delight
provide “ownership”
23. research
method 1 : anthropological mindset
investigate patterns of social interaction
codes of conduct/social cues
12`
method 2 : participatory mindset
probe first - then cocreate w/
generative tools
^hÅ
24. outcomes
shareable infographics/blog
an actionable set of potential
experiments (case-studies)
new tools/artifacts for environment
re:brand an environment/experience
25. 11/08 11/29
method 1 : passive and method 2 : reimagined artifacts
participatory observation
define and
observe
interactions w/
development
PRESENT
new tech
of social disruptive development/ one-on-one
interaction/cues shadowing release of co-creation
define and
of interest (???) probes sessions
observe
interactions with
no-tech
marketing
create screener t-shirt release - creation of brand Cultural Ideology sketch- synthesis/needs
for participants continue to build champion/social Brand Hijacking prototype finding for
community infographic Punching In artifacts blended brands
completed
Draft Schedule
