1. Sara McGranaghan
Questionnaire results
I created a questionnaire for my market research in order to collect information about what
people want to find in a magazine. To do this I asked a variety of questions in which I think
would be useful when creating a music magazine and it also will help me decide the target
audience I want to aim the magazine for.
What is your gender?
40%
Male
Female
60%
This pie chart shows that out of the 10 people that completed my questionnaire, 40% of
these were female and 60% were male. This is quite an equal amount so it should not affect
my overall results drastically.
How old are you?
Under 16
0%
30% Under 16
16-19
20-25
60%
Over 25
10%
As you can see the majority of the people that completed my questionnaire were aged
between 16 and 19. A total of 10% was aged 20-25 and 30% over 25. This will show through
my results as the genres of music that people prefer to listen to will appeal more to the
younger generation rather than the older.

2. Sara McGranaghan
What is your occupation?
30%
Employed
Unemployed
60% Student
10%
This pie chart shows the occupations of the people that were participants in the
questionnaire. As you can see 60% were students and 10% were unemployed so the price
they are willing to pay for a magazine is likely to be less than somebody who is employed. I
am going to target my magazine for a younger generation so this will not affect my results
as a lot of this audience will be students.
What attracts you to a magazine?
14%
Cover star
7%
43% Competitions
Articles
Interviews
29% House style
7%
There was a variety of responses to what attracts somebody to a magazine, 43% said that a
cover star is what would attract them which is the most popular answer. I will take this into
consideration when creating my magazine because if it was to be successful then the cover
star would have to be an image to grab people’s attention. The next popular response was
the articles so I will make the cover lines on my magazine be very eye catching so that
people know what to expect inside. The house style, interviews and competitions were
other responses from people so I will also take these into consideration and make sure that
an interview and competition are included in the magazine.

3. Sara McGranaghan
How often do you purchase
magazines?
10%
20%
Daily
Weekly
20% Monthly
50% Rarely/Never
This pie chart shows that 50% of people purchase magazines on a monthly basis. As this is
the most popular choice I will make my magazine be a monthly issue rather than weekly as
only 20% chose that response.
What is the most you would be
willing to pay for a magazine?
10% 10% Under £1
10% £1-2
20% £2-3
10%
£3-4
£4-5
40% Over £5
As you can see there were many different prices that people would be willing to pay for the
magazine. 40% which is a large percentage would pay £3-4 at the most so this is likely to be
the price range my magazine will cost. People wanting to pay £3 or less comes to 40% which
is also a large amount so I will have to take this into consideration also. However I will be
creating a monthly magazine which means it will be larger and better quality so the price of
the magazine will not be as cheap as a weekly one.

4. Sara McGranaghan
How do you access music?
10%
YouTube
25%
15% iTunes/Spotify
Illegally
CD's
15% TV/Radio
20%
Other
15%
This question finds the different ways in which people access music, as you can see there is
no dominant response and the percentages are relatively even. This shows that there is no
way of accessing music in particular which is more popular than the others. Therefore, in my
magazine I know to include information about all of the different methods of consuming
music.
How often do you use social
networking websites?
10%
Daily
40% Often
20%
Weekly
Rarely
20% Never
10%
This pie chart shows that social networking sites are very popular, although 30% either
rarely or never use them this is all people over the age of 25. 40% use them daily and 20%
weekly which shows that younger people prefer using them than older. If I was to aim my
magazine at a younger audience then social networking websites would be a very good way
to advertise it and I could also discuss them in a magazine article.

5. Sara McGranaghan
What genre of music do you prefer?
10%
RNB/Hip hop
40%
Rock
30%
Pop
Other
20%
This pie chart shows the popularity of different genres of music. The most popular answer
was RNB/Hip-hop therefore this is the type of magazine I am going to create. Every person
who said RNB/Hip-hop was their favourite type of music was under 25 so my magazine will
be aimed at a young audience of 15-25. Pop was also a popular response as 30% of people
chose this so in my magazine I will include aspects of pop music and also some rock.
Would you prefer an online magazine
or a paper copy?
20%
Online
Paper
80%
Finally, the last question on my questionnaire asked if people would prefer an online
magazine or a paper copy. I asked this question because technology is becoming more
popular especially with the younger generation. However, the majority of people said they
would prefer a paper copy rather than online which was quite surprising considering how
much the use of technology has increased so I will create a paper magazine.

6. Sara McGranaghan
To conclude, I have decided to create an RNB magazine which is aimed at both genders
because this is a music genre that both male and females are big fans of. However, my
magazine will still contain some articles on other genres such as pop and rock to attract a
wider target audience. It will be aimed at young people aged 15-25 as this is the age group
that enjoy listening to RNB music and are more likely to have spare time to spend reading a
magazine. As my target audience will probably be mostly students the price of my magazine
will be £3 as this is very affordable and the results from my questionnaire support that will
be a good price. Most people said that the cover star is what attracted them to a magazine
therefore I will take into consideration which image to put on the front and ensure that it
will appeal to the target audience. To do this I will make the model look glamorous and
attractive to catch the target audience’s eye. I am also going to ensure that the articles are
interesting and the cover lines on the cover of the magazine are noticeable in order to make
the magazine successful. Other factors will need to be taking into consideration such as
competitions, interviews and the house style which I will create to make the magazine
appeal to the audience which it targets. To do this I will include music related competitions,
interviews with popular RNB stars and make sure the house style reflects the genre that the
music is based on. As most people responded to my questionnaire saying that they purchase
magazines monthly I am going to make it a bi-monthly product because if it was released
weekly not as many purchases would be made and it is likely I would lose profit. A lot of
younger people do not buy magazines regularly and prefer to use technology like social
networking sites therefore I will use this to advertise my magazine and make it appeal to my
target audience. Although 80% of people preferred a paper copy to an online magazine I
could make an online one also available for a cheaper price because I would not need to pay
for printing charges and this will make the magazine appeal to more people.