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Ipt655 Wk3 C.R.A.P. Design
1.
2.
3.
4.
Types of Contrast
Size Weight Color/Value Texture Meaning Compound Contrast APA is so painful because… “C” is for CONTRAST
5.
Consequences of Contrast
Guides Attention Provides Interest Visual Oatmeal Low Interest Less Memorable Lose Attention
6.
Repetition for Consistency
Repetition for Rhythm Types of Repetition Elements Echoes Gestalt Principles Closure Continuance “R” is for REPETITION
7.
Consequences of Repetition
Unity Ease of Communication Fragmented Message Modularlization Unprofessional Look
8.
Types of Alignment
Right Left Center Justified/Ragged Using Grids Positive/Negative space Padding Edges “A” is for ALIGNMENT
9.
Consequences of Alignment
Order Clear Communication Sloppy Amatuer Slows Communication
10.
Types of Proximity
Grouping Organization Directional/Trajectory Proximity is about showing relationships “P” is for PROXIMITY
11.
Consequences of Proximity
Faster Communication Less Eye-strain Clarity of Message Eye Strain Misunderstanding Slower Communication
12.
BETTER COMMUNICATION Better
CRAP =
13.
Exercise
14.
15.
Watch Shirky “Where
do we find the time!?” (google it.)
16.
Collect at least
1 example and 1 non-example of each of the CRAP principles in design artifacts. Make an improvement of 1 non-example by sketching, photo-copying or scanning to edit. Assignment
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