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DMFA Package of the Year: amfAR

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Sanky Inc.
Sanky Inc.

amfAR, The Foundation for AIDS Research, took home a Direct Marketing Fundraisers Association (DMFA) Package of the Year award in the Email Fundraising category. SankyNet Vice President Paul Habig gave this great presentation on 9/28 to showcase the campaign's success.

Entertainment & Humor
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Best Email Campaign: amfAR Year End September 28, 2011 Presented by: Eric Muscatell Director of Philanthropy, amfAR & Paul Habig Executive Vice President, SankyNet
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[object Object],CAMPAIGN STATISTICS Year End Total # Emails Sent 58,203 Open Rate 8.80% Click-Through Rate 0.89% # Donations 230 $ Donated $40,479.67 Average Donation $176.00 Cost to raise $1 $0.06 Cost per piece $0.04 Overall Response Rate 0.40%
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www.amfar.org www.sankynet.com ,[object Object]

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