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California Community Colleges Flat World Knowledge April 13, 2010 Open Textbook Initiative
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Fit
Strategic Fit ,[object Object],[object Object],[object Object],[object Object]
The Problem
U
 
 
 
 
Source: GAO Analysis of Dept. of Education Data, 2004 My friends and I go to...
Source: GAO Analysis of Dept. of Education Data 2004 My friends and I go to...
1 of 2 $2,550 Source: GAO Analysis of Dept. of Education Data 2004 My friends and I go to...
1 of 2 $2,550 Source: GAO Analysis of Dept. of Education Data 2004 My friends and I go to...
1 of 2 $2,550 Source: GAO Analysis of Dept. of Education Data 2004 My friends and I go to...
3 of 5  $4,750 1 of 2 $2,550 Source: GAO Analysis of Dept. of Education Data 2004 My friends and I go to...
3 of 5  $4,750 1 of 2 $2,550 Source: GAO Analysis of Dept. of Education Data, 2004 My friends and I go to...
3 of 5  $4,750 1 of 2 $2,550 Source: GAO Analysis of Dept. of Education Data2004 My friends and I go to...
3 of 5  $4,750 3 of 100   $25,000 1 of 2 $2,550 Source: GAO Analysis of Dept. of Education Data 2004 My friends and I go to...
3 of 5  $4,750 3 of 100   $25,000 1 of 2 $2,550 Source: GAO Analysis of Dept. of Education Data 2004 My friends and I go to...
The Pain is  not   evenly distributed…
Source: “With Their Whole Lives Ahead of Them” by Jean Johnson, Jon Rochkind. Amber N. Ott & Samantha DuPont Prepared with support from the Bill & Melinda Gates Foundation
Students React Publishers Respond U
 
Emerging Solution: Open
What  IS(nt)  “Open”? FREE ONLINE WIKI
What  IS  Open?
4R’s of Openness ,[object Object],[object Object],[object Object],[object Object]
Advantages of Open ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Challenges of Open ,[object Object],Tearing out copyright page does not increase quality Overdependence on foundations and grants ,[object Object],[object Object],Build it does  not  mean they will come
Affordable Choices Authors California Partnership Model Social  Learning Open  Textbooks
Open  Textbooks Affordable Choices Social  Learning Fully Supported Professionally Developed Localized for California California Partnership Model Branded for California Top Authors
Open  Textbooks Affordable Choices Authors Top Authors Social  Learning California Partnership Model Open
 
Open  Textbooks Affordable Choices Authors Top Authors Social  Learning Premium Experience California Partnership Model Open Free
 
 
 
 
Open  Textbooks Affordable Choices Authors Top Authors Social  Learning Audio Self-Print Handhelds (Kindle/Sony) Mobile Phones (coming) California Partnership Model Free Open Alternate Formats
Open  Textbooks Affordable Choices Authors Top Authors Social  Learning Alternate Formats California Partnership Model Efficient Study Aids Free Open
Open  Textbooks Affordable Choices Authors Top Authors Social  Learning Alternate Formats Efficient Study Aids California Partnership Model Collaboration Free Open
Proposed Initiative
Pilot Titles
Subjects Start with Economics, Accounting, Management, ‘College Success’, and Business   Goal: “Foundation 25”
Timeline May 10 June 10  Aug 20 Sept 10 Oct 10 Nov 10 April 13 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Jan 10 ,[object Object],[object Object],[object Object],Aug 2011
Benefits
Savings per course: California CC Students  Conservative: 32,000 Students Per Course ,[object Object],[object Object],[object Object],[object Object],[object Object],10% Penetration 20% Penetration 30 % Penetration Number of students impacted per course 3200 6400 9,600 Cost of traditional textbook (students X $100) $320,000 $640,000  $960,000  Cost in new initiative (60% students X $35) $67,000 $134,000  $202,000  California student savings, per course, per year $253,000  $506,000   $858,000
Projected Savings for California CC Students One Year Student Savings X 1 Course 1 st  Yr………….$506,000 Student Savings X 3 Courses 1 st  Yr………$1,518,000 Student Savings X 5 Courses 1 st  Yr………$2,530,000 Student Savings X 10 Courses 1 st  Yr…….$5,060.000 Three Years Student Savings x 5 Courses x 3 Yr………$8,400,000 Student Savings x 10 Courses x 3 Yr…….$15,180,000
California CC Tuition Increase Offset Assume textbooks  = 72% of annual CC cost  (conservative, as textbooks have continued to climb at 3x inflation since study) Assume 65% reduction in textbook cost  (conservative, based on average cost of traditional textbooks at $100) 72% x .65 = 46% REDUCTION in annual CC cost Size of recent CCC tuition& fee increase = ? Offset = _______
Benefits to Students ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits to Faculty ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits to California ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other Initiatives
Student Aid and Fiscal Responsibility Act (H.R.3221)  AK MT WY ID WA OR NV UT CA AZ ND SD NE CO NM TX OK KS AR LA MO IA MN WI IL IN KY TN MS AL GA FL SC NC VA WV OH MI NY PA MD DE NJ CT RI MA ME VT NH HI
Why This Partnership?
Strategic Fit ,[object Object],[object Object],[object Object],[object Object]
California Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Great Minds  Are Evenly  Distributed. Great  Textbooks  Are Not. Until Now.
Questions ,[object Object],[object Object],[object Object],[object Object],[object Object]

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California cc text

  • 1. California Community Colleges Flat World Knowledge April 13, 2010 Open Textbook Initiative
  • 2.
  • 4.
  • 6. U
  • 7.  
  • 8.  
  • 9.  
  • 10.  
  • 11. Source: GAO Analysis of Dept. of Education Data, 2004 My friends and I go to...
  • 12. Source: GAO Analysis of Dept. of Education Data 2004 My friends and I go to...
  • 13. 1 of 2 $2,550 Source: GAO Analysis of Dept. of Education Data 2004 My friends and I go to...
  • 14. 1 of 2 $2,550 Source: GAO Analysis of Dept. of Education Data 2004 My friends and I go to...
  • 15. 1 of 2 $2,550 Source: GAO Analysis of Dept. of Education Data 2004 My friends and I go to...
  • 16. 3 of 5 $4,750 1 of 2 $2,550 Source: GAO Analysis of Dept. of Education Data 2004 My friends and I go to...
  • 17. 3 of 5 $4,750 1 of 2 $2,550 Source: GAO Analysis of Dept. of Education Data, 2004 My friends and I go to...
  • 18. 3 of 5 $4,750 1 of 2 $2,550 Source: GAO Analysis of Dept. of Education Data2004 My friends and I go to...
  • 19. 3 of 5 $4,750 3 of 100 $25,000 1 of 2 $2,550 Source: GAO Analysis of Dept. of Education Data 2004 My friends and I go to...
  • 20. 3 of 5 $4,750 3 of 100 $25,000 1 of 2 $2,550 Source: GAO Analysis of Dept. of Education Data 2004 My friends and I go to...
  • 21. The Pain is not evenly distributed…
  • 22. Source: “With Their Whole Lives Ahead of Them” by Jean Johnson, Jon Rochkind. Amber N. Ott & Samantha DuPont Prepared with support from the Bill & Melinda Gates Foundation
  • 24.  
  • 26. What IS(nt) “Open”? FREE ONLINE WIKI
  • 27. What IS Open?
  • 28.
  • 29.
  • 30.
  • 31. Affordable Choices Authors California Partnership Model Social Learning Open Textbooks
  • 32. Open Textbooks Affordable Choices Social Learning Fully Supported Professionally Developed Localized for California California Partnership Model Branded for California Top Authors
  • 33. Open Textbooks Affordable Choices Authors Top Authors Social Learning California Partnership Model Open
  • 34.  
  • 35. Open Textbooks Affordable Choices Authors Top Authors Social Learning Premium Experience California Partnership Model Open Free
  • 36.  
  • 37.  
  • 38.  
  • 39.  
  • 40. Open Textbooks Affordable Choices Authors Top Authors Social Learning Audio Self-Print Handhelds (Kindle/Sony) Mobile Phones (coming) California Partnership Model Free Open Alternate Formats
  • 41. Open Textbooks Affordable Choices Authors Top Authors Social Learning Alternate Formats California Partnership Model Efficient Study Aids Free Open
  • 42. Open Textbooks Affordable Choices Authors Top Authors Social Learning Alternate Formats Efficient Study Aids California Partnership Model Collaboration Free Open
  • 45. Subjects Start with Economics, Accounting, Management, ‘College Success’, and Business Goal: “Foundation 25”
  • 46.
  • 48.
  • 49. Projected Savings for California CC Students One Year Student Savings X 1 Course 1 st Yr………….$506,000 Student Savings X 3 Courses 1 st Yr………$1,518,000 Student Savings X 5 Courses 1 st Yr………$2,530,000 Student Savings X 10 Courses 1 st Yr…….$5,060.000 Three Years Student Savings x 5 Courses x 3 Yr………$8,400,000 Student Savings x 10 Courses x 3 Yr…….$15,180,000
  • 50. California CC Tuition Increase Offset Assume textbooks = 72% of annual CC cost (conservative, as textbooks have continued to climb at 3x inflation since study) Assume 65% reduction in textbook cost (conservative, based on average cost of traditional textbooks at $100) 72% x .65 = 46% REDUCTION in annual CC cost Size of recent CCC tuition& fee increase = ? Offset = _______
  • 51.
  • 52.
  • 53.
  • 55. Student Aid and Fiscal Responsibility Act (H.R.3221) AK MT WY ID WA OR NV UT CA AZ ND SD NE CO NM TX OK KS AR LA MO IA MN WI IL IN KY TN MS AL GA FL SC NC VA WV OH MI NY PA MD DE NJ CT RI MA ME VT NH HI
  • 57.
  • 58.
  • 59. Great Minds Are Evenly Distributed. Great Textbooks Are Not. Until Now.
  • 60.

Editor's Notes

  1. 21,000 student decline in 2009-2010 P.20 of Gates report
  2. Refer back to this as the growth part of market
  3. Tremendous cost savings; Make education more accessible and affordable for California students; Increases college retention; Up-to-date information always available; More engaged by case studies that address issues = more relevance for California students.
  4. Provide faculty with more control over their content; Increase faculty reuse of materials and encourage innovation; Spot-light California’s best University System teaching practices; Give faculty an opportunity to augment income; and, Attract and retain more students to California with publicity (or promotion) of these efforts.
  5. Align with California’s University System goal of being the best in the world at driving economic prosperity; Become a country leader in quality open content (one of the first state initiatives to take a progressive point of view in building quality textbooks with minimal investments); Institute a private labeling program for the University System of California; Stimulate economic development; and, Establish itself as a front runner for federal funds.
  6. Learning Imperative
  7. Provide faculty with more control over their content; Increase faculty reuse of materials and encourage innovation; Spot-light California’s best University System teaching practices; Give faculty an opportunity to augment income; and, Attract and retain more students to California with publicity (or promotion) of these efforts.