Business Tech Trend study with over 1500 companies surveyed and a focus on those Pacesetters, leading the way in technology competitive advantage. Pacesetters were about 27% of those surveyed. It was double blinded.

1. © 2014 IBM Corporation
IBM Confidential Prior to release on August 21
2014 IBM Business Tech Trends
2014 IBM Business Tech Trends:
Raising the Game
#IBMBTT
Sandy Carter
IBM General Manager Ecosystem Development
& Social Business Evangelist
@Sandy_Carter
Susanne Hupfer, Ph.D.
Consultant, IBM Center for Applied Insights
@CyberSooz

2. © 2014 IBM Corporation
IBM Confidential Prior to release on August 21
2014 IBM Business Tech Trends
Enablement Agenda
 Business Tech Trends History
 Executive Summary
 Adoption
 Pacesetters
– Partnering in their DNA
– Analytics is their Fuel
– Integration is the breakaway move
 BTT - Bluemix App Jam
– Survey Data available for external use
 Links to Business Tech Trends Assets
– Sandy Carter webcast replay
– Partner Facing Deck
– Storybook
– Interactive Dashboard

3. © 2014 IBM Corporation
IBM Confidential Prior to release on August 21
2014 IBM Business Tech Trends
CAMS: the business
imperative appears
CAMS technologies:
rapidly emerging but lack
of skills
Business Tech Trends – Pacesetters are strategically integrating
Cloud, Analytics, Mobile, and Social (CAMS)
Pacesetting companies:
partnering, insight-driven,
integrate CAMS
2012
2011
2014
Pacesetters
believe technologies are critical
to their business success and
drive better business
outcomes
1,447
Decisions makers
21%
C-level executives
15
Industries
13
Countries

4. © 2014 IBM Corporation
IBM Confidential Prior to release on August 21
2014 IBM Business Tech Trends
Adoption is moving at the speed of light & investment continues at full speed
4
Adoption: Moving at the speed of light
All four technologies have shifted toward
deployment. Social Business has had
the largest gain, with deployment more
than doubling.
Investment: Continuing at full speed
Over the next two years, 3/4 of
enterprises plan to increase investments
in Mobile, Big Data and Analytics, and
Cloud, and 65% in Social.
Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” | www.ibm.com/ibmcai/biztechtrends

5. © 2014 IBM Corporation
IBM Confidential Prior to release on August 21
2014 IBM Business Tech Trends
More leading companies - Pacesetters - are forging ahead and unlocking
the potential of these transformative technologies
5
Pacesetters view transformational
technologies (big data & analytics,
cloud, mobile, and social business)
as critical to their organization's
business success, and they’re
outpacing competitors in adopting.
Pacesetter ranks have grown
by seven points since 2012s
Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” | www.ibm.com/ibmcai/biztechtrends

6. © 2014 IBM Corporation
IBM Confidential Prior to release on August 21
2014 IBM Business Tech Trends
… and they’re more likely to achieve their objectives with the technologies
6
Moreover, 9 in 10 Pacesetters
say they’re gaining major
competitive advantage from
their initiatives…
On an increasingly competitive
playing field, what sets
Pacesetters apart?
Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” | www.ibm.com/ibmcai/biztechtrends

7. © 2014 IBM Corporation
IBM Confidential Prior to release on August 21
2014 IBM Business Tech Trends
*Notes: To obtain a global understanding of approaches to these transformational technologies, we surveyed
1447 IT and line of business (LOB) decision-makers — spanning 5 continents and 15 industries.
Leveraging skills
from the ecosystem
Pacesetters run their
enterprises on insight
CAMS integration for
greater effect
Business Tech Trends 2014 – Pacesetters: Three key characteristics
that set them apart
Partnering is in
their DNA
Analytics is their
fuel
Integration is their
breakaway move

8. © 2014 IBM Corporation
IBM Confidential Prior to release on August 21
2014 IBM Business Tech Trends
Partnering is in their DNA
Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” | www.ibm.com/ibmcai/biztechtrends
as likely to engage citizen
developers for training
as likely to use academia to
help develop products
as likely to use start-ups for
help with project execution

9. © 2014 IBM Corporation
IBM Confidential Prior to release on August 21
2014 IBM Business Tech Trends
Partnering is in their DNA:
IBM and partners provide platform for citizen developers
http://www-01.ibm.com/common/ssi/cgi-bin/ssialias?infotype=PM&subtype=AB&htmlfid=ZSC03142USEN
App ecosystem developed by citizen developers
IBM
Infrastructure Sirius+

10. © 2014 IBM Corporation
IBM Confidential Prior to release on August 21
2014 IBM Business Tech Trends
Partnering is in their DNA:
Bluemix Hackathon leverages student citizen developers in Stuttgart
IBM Bluemix
development platform
24 hours
Student teams developed
smartphone apps pulling data
from Twitter, weather services

11. © 2014 IBM Corporation
IBM Confidential Prior to release on August 21
2014 IBM Business Tech Trends
Put Partnering in your DNA: Citizen developers
delivering business value across the Ecosystem
Leverage the
latest from the
IBM Partner
Ecosystem
Academic Initiative: Partner with
IBM’s global university network
Global Entrepreneur Program:
Building a network of the most
creative and innovative startups
Biz Tech Trends App Jam
ibm.biz/biztechjam
Build mobile apps from study data on
Bluemix to gain visibility!
New!

12. © 2014 IBM Corporation
IBM Confidential Prior to release on August 21
2014 IBM Business Tech Trends
as likely to have mature
analytics capabilities
as likely to have most of
skills they need
as likely have deployed a
significant range of solutions
Analytics is their fuel
Pacesetters run their enterprises on insight
Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” | www.ibm.com/ibmcai/biztechtrends
7 in 10
say data-driven
insights are a
significant part of
their organization’s
decision making
process

13. © 2014 IBM Corporation
IBM Confidential Prior to release on August 21
2014 IBM Business Tech Trends
Analytics is their fuel: Analytics embedded in banking
marketing processes targets high-potential customers
Increased marketing
campaign ROI by
5%
Bank
transaction
data
Targeted
cross-sell
opportunities
Identify and
engage with high-
value customers
Embedded predictive
analytics & scoring
engine
Customer Engagement
Processes
Customer
demographic
data

14. © 2014 IBM Corporation
IBM Confidential Prior to release on August 21
2014 IBM Business Tech Trends
Make analytics drive the decisions in your organization
Leverage IBM’s
broad portfolio
and expertise!
IBM Watson Analytics:
WatsonAnalytics.com
Register for beta to enable your
managers to embed analytics in their
processes
New!
“Recognized leader in providing
Business Intelligence and Analytics
Solutions” – Gartner 2014
IBM Insight: Participate in THE
event for analytics-driven
organizations
IBM Analytics Zone: Resources for
building analytics skills

15. © 2014 IBM Corporation
IBM Confidential Prior to release on August 21
2014 IBM Business Tech Trends
CAMS unlocks business value in technology
Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” | www.ibm.com/ibmcai/biztechtrends
Reinventing
IT delivery
Mining the
new natural
resource
Computing
everywhere
The era of
collaboration

16. © 2014 IBM Corporation
IBM Confidential Prior to release on August 21
2014 IBM Business Tech Trends
Integration is their breakaway move
Deliver an even bigger punch by combining technologies
4-7x
More likely to use cloud to
deliver mobile, social, and big
data & analytics
Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” | www.ibm.com/ibmcai/biztechtrends
big data & analytics (6x)
social (7x)
mobile (4x)
More likely to deliver
Social Business via mobile
More likely to use
mobile analytics
Cloud plays a
key role in rapid
deployment,
reducing time to
market

17. © 2014 IBM Corporation
IBM Confidential Prior to release on August 21
2014 IBM Business Tech Trends
Breaking away:
Integration for enhanced, secure banking
State-of-the-art
mobile payment
experience
Analytics-powered
services for
customers offers
IBM Bluemix
cloud platform
Securely connecting people
to their money
Social payment
options via apps

18. © 2014 IBM Corporation
IBM Confidential Prior to release on August 21
2014 IBM Business Tech Trends
Make CAMS Integration your breakaway move
Build scalable
CAMS solutions
Bluemix.net: Rapidly develop in the
cloud with services covering mobile,
big data and social
IBM Innovation Centers: Leverage
our offices worldwide to explore
innovative CAMS integrations
IBM Cloud marketplace: Post your
applications to this gateway to
CAMS innovation

19. © 2014 IBM Corporation
IBM Confidential Prior to release on August 21
2014 IBM Business Tech Trends
Become a pacesetter – leverage the IBM ecosytem
Use the IBM Ecosystem
and Bluemix to broaden
your partnering experience
Get started with IBM
Analytics solutions and
resources
Maximize CAMS
integration with support
from IBM
Partnering is in
their DNA
Analytics is their
fuel
Integration is their
breakaway move
Enter the Mobile
Bluemix App Challenge
Sign up for Watson
Analytics beta
List your solutions on
the Cloud marketplace
https://ibm.biz/biztechjam http://watsonanalytics.com/ https://ibm.biz/Cloudmkt

20. © 2014 IBM Corporation
IBM Confidential Prior to release on August 21
2014 IBM Business Tech Trends
Business Tech Trends - Bluemix App Jam:
What insights can you uncover from analyzing the IBM Business Tech Trends data?
 The BTT data covers the following areas and more:
 For each of the 4 technologies areas (Big Data & Analytics, Cloud, Mobile, Social):
Strategic importance
Drivers for adoption
Barriers to adoption
Strategic maturity
Who sets strategy (IT or LOB)
Pace of adoption relative to competitors
Culture (entrepreneurial or tops-down)
Country level
 Business Tech Trends Data available here:
– https://ibm.biz/bttstudydata
 A sample IBM Bluemix app is available to show how to get started
– https://ibm.biz/bttsampleapp
 Select Apps and /or insights will be highlighted in Sandy Carter’s blog
https://ibm.biz/biztechjam

21. © 2014 IBM Corporation
IBM Confidential Prior to release on August 21
2014 IBM Business Tech Trends
BTT Assets Available: To learn more about the study, please visit
21
External Assets
ibm.com/ibmcai/biztechtrends
(Short URL): ibm.biz/IBMBTT14
Main Study Assets (Read it, blog about it, share it)
Client ready Picture Book (.pdf)
EcoD Partner deck (.ppt and .pdf )
Client-ready deck (.ppt and .pdf )
Interactive industry dashboard on ibm.com (can also embed into your blog)
Bluemix BTT Jam: Step by step guide (.pdf & video)
Study launch blog post (IBMCAI blog)
Other Supporting Assets:
•IBM press-release
•EcoD webcast
•Sandy Carter webcast invitation video on YouTube
•Podcast by Steve Rogers on partnering with startups
•Study key data highlights and sparklers (.doc)
•AHA moment quotes - from the study respondents about the moment when they first
realized the value of Big Data & Analytics,Cloud, Mobile, and Social (.doc)
•and more
IBM Internal Assets
https://ibm.biz/IBMBTTenablement

22. © 2014 IBM Corporation
IBM Confidential Prior to release on August 21
2014 IBM Business Tech Trends
Storybook & Interactive Dashboard
Dashboard: CAMS breakdown by Industry (Adoption, Investment, skills)
With detail Industry views
Graphical Storyboard Study Analysis

23. © 2014 IBM Corporation
IBM Confidential Prior to release on August 21
2014 IBM Business Tech Trends
About the Authors:
Entrepreneur Huddle Webcast:
https://ibm.biz/techhuddle
“Raising the game: The IBM Business Tech Trends Report”
https://ibm.biz/IBMBTT14
The IBM Tech Trends interactive Dashboard
http://bit.ly/tt14dashboard
The IBM 2014 Business Tech Trends Study: explore further!
Susanne Hupfer, Ph.D. is a
consultant with the IBM Center for Applied
Insights, where she conducts fact-based
research for innovation leaders.