Analytics

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Driving Actionable Data
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Host: Jeff Seacrist
VP Product Strategy - Webtrends

2. Introductions
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• Jeff Seacrist, Webtrends
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• Simon Elliott, Lloyds Bank
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• Brad Poole, Travelodge

3. Agenda
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The Age of Master text styles
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• Challengelevel
• Third of Actionability
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• Real-World» Examples
• Discussion

4. Three Imperatives for the New
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6. The to edit Master title style
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Inadequate Master text styles
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Integrations are challenging
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Integrations typically done in batch mode
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Timeliness » Fifth level
Knowledge of current session + history

7. Webtrends Action Center style
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• An integration center connecting
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Webtrends to action systems
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• aware – uses
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APIs and processes
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• A “plug-in” architecture for rapid
addition of new integrations
• Enterprise ready

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DISCUSSION
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jeff.seacrist@webtrends.com
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simon.elliott@lloydsbanking.com
brad.poole@travelodge.co.uk