Less than a year after iPad was launched, media products for the device flourish in the Scandinavian market. Here are six media approaches to the new platform. Read more about this topic at our digital media blog BetaTales on: http://www.betatales.com/2011/02/20/six-ways-scandinavian-media-companies-approach-ipad/

1. 0 BetaTales.com, February 22nd, 2011

2. What to do?

3. Six ways Scandinavian media approach iPad 2 Native appswithpremiumcontent E-paperapps Multi-purposeapps Tabletadjustedbrowserversion Special purpose apps Web contentapps

4. 3 E-paperapps

5. Norway 4

6. Denmark 5

7. Sweden 6

8. 7 Native appswithpremiumcontent

9. VG+ 8 justin@kinyei.org justin@kinyei.org

10. Bonnier’s News+ apps 9

11. Comingsoon: Aftenposten 10 justin@kinyei.org justin@kinyei.org

12. 11 Multi-purpose apps

13. Nordlys 12

14. Severalapps in one 13

15. Aftonbladet Sportsbladet 14

16. 15 Web content apps

17. Nettavisen.no 16

18. 17 Tablet adjusted browser versions

19. Aftenposten.no 18

20. 19 Special purpose apps

21. VG TV Guide 20

22. Berlingske Business 21

23. 22 iPad and the bigger ecosystems for content sale

24. Differentdevicesthroughouttheday

25. Who willcontroltheecosystems for content? 24

26. Who willcontroltheecosystems for content? 25 Amazon Barnes & Noble ??? Zinio NewspaperDirect Apple Google

27. Is it too late for thecontent producers? 26

28. Let us not forget: 27 Our business is not defined by platforms, but by the user needs we serve and the unique value we create

29. Who willfindthe smart model for userpayment? 28

30. 29 Thankyou! John Einar Sandvand E-mail: jes@medianorge.no Phone: ++47-9915 8839 Blog: http://www.betatales.com Twitter: @johnei