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1. President Obama’s administration is using
   social media to promote transparency &
   communication

     www.opendol.ideascale.com/
     www.Facebook.com/Departmentoflabor
     www.youtube.com/usdepartmentoflabor
     www.twitter.com/usdol
     www.Data.gov
     www.recovery.gov
     www.dol.gov/recovery


2. It expands our service delivery options in a
     tough fiscal environment
             Sandra Hastings   Hastings.Sandra@gmail.com   1
3. Social media is no longer a trend, it’s a critical
   strategic business mandate

         80% of all businesses use social media

           75%          Use LinkedIn to check
           66%          backgrounds to recruit
                        Use LinkedIn


4. Our business customers are online…we must
   respond to remain competitive




                 Sandra Hastings   Hastings.Sandra@gmail.com   2
% of     Social Media Tactics Used by
Responde Small Businesses (December
nts
75%      2009) a company page on a
         Have
         social networking site (e.g.,
69%      Facebook) updates and articles
         Post status
         on social media site (e.g.,
57%      LinkedIn) networks through
         Build their
         sites like LinkedIn
54%      Monitor positive/negative
         feedback about organization
39%      Have a blog in areas of
26%      expertise
         Tweet about areas of expertise
16%      Use Twitter as customer service
         channel
8%       Other
             N=89; The State of Small Business Report 2/16/10 www.eMarketer.com
       Sandra Hastings           Hastings.Sandra@gmail.com                        3
5. Our competitors are using sophisticated
   social media strategies to communicate with
   businesses




                              http://manpower.com/research/research.cfm

                               How do your value-added services
                               compare?

            Sandra Hastings         Hastings.Sandra@gmail.com        4

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Five reasons social media is important

  • 1. 1. President Obama’s administration is using social media to promote transparency & communication www.opendol.ideascale.com/ www.Facebook.com/Departmentoflabor www.youtube.com/usdepartmentoflabor www.twitter.com/usdol www.Data.gov www.recovery.gov www.dol.gov/recovery 2. It expands our service delivery options in a tough fiscal environment Sandra Hastings Hastings.Sandra@gmail.com 1
  • 2. 3. Social media is no longer a trend, it’s a critical strategic business mandate 80% of all businesses use social media 75% Use LinkedIn to check 66% backgrounds to recruit Use LinkedIn 4. Our business customers are online…we must respond to remain competitive Sandra Hastings Hastings.Sandra@gmail.com 2
  • 3. % of Social Media Tactics Used by Responde Small Businesses (December nts 75% 2009) a company page on a Have social networking site (e.g., 69% Facebook) updates and articles Post status on social media site (e.g., 57% LinkedIn) networks through Build their sites like LinkedIn 54% Monitor positive/negative feedback about organization 39% Have a blog in areas of 26% expertise Tweet about areas of expertise 16% Use Twitter as customer service channel 8% Other N=89; The State of Small Business Report 2/16/10 www.eMarketer.com Sandra Hastings Hastings.Sandra@gmail.com 3
  • 4. 5. Our competitors are using sophisticated social media strategies to communicate with businesses http://manpower.com/research/research.cfm How do your value-added services compare? Sandra Hastings Hastings.Sandra@gmail.com 4