Presentation slides form "It's All Content: Content strategy and user interaction in the digital world" presented at The Digital Pond's User Experience Strategies - The UX Meetup on September 26, 2013 in Farringdon, London, UK.

1. It's All Content
Content strategy and user
interaction in the digital world
Presentation by Sandi Wassmer
The Digital Pond
Farringdon, London, UK
September 26, 2013
WELCOME
Friday, 27 September 13

2. What is Content?
Everything.
That is, anything that conveys information.
• Text
• Images
• Graphics
• Illustrations
• Icons
• Logos
• Buttons
• Audio
• Video
• Metadata
• File downloads
• Etc
Friday, 27 September 13

3. Same Content. Many Channels. Different Devices.
• Websites
• Mobile Apps
• Social Media
• Web Apps
• Blogs
• News Feeds
• Aggregators
• Media Sharing
• Email Marketing
• Online Advertising
• iPTV
• Gaming
Friday, 27 September 13

4. The Characteristics of Content
Findable, Findable, Findable.
• Meaningful
• Useful
• On Brand
• Memorable
• Usable
• Discoverable
• On Message
• Timely
• Accessible
• Accurate
• Relevant
• Responsive
• Adaptable
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5. ItTakes Discipline
• UX
• Information Architecture
• Graphic Design
• Front End Development
• Front End Design
• Back End Development
• UI Design
• Marketing
• Copywriting
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6. Knowledge and Insight
UnderstandYour
Audience
BefriendYour
Brand
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7. The Content Lifecycle
• Learn
• Analyse
• Report
• Think
• Plan
• Create
• Distribute
• Manage
• Monitor
• Measure
• Evaluate
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8. Data. Data. Data.
Impeccably Organised
Appropriately Categorised
Well Structured
Safely Stored
Carefully Managed
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9. Process and Systems
Content Management
is one thing
Content Management Systems
are another
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10. Classification,Taxonomies & Metadata
Classification
Naming and arranging content in categories
Taxonomy
Hierarchical, semantic and relational system of
classifying content
Metadata
Data about other data
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11. The Purpose of Interaction
Aligning brand,
product and users
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12. Compete and Compare
What's Out There?
Finding the right resources
Balancing time, energy and productivity
What's the Competition Doing?
Keeping up with the Jones'
What's In Here?
Making sure you've got what you need
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13. Implementation
Editorial Strategy
Planning and implementing content strategy
Editorial Calendar
What, how, why, where & when
Scheduling
....and when
Workflow
Who does what.....
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14. Information Architecture Matters
Solid information architecture
is the foundation for
happy interactions
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15. Get Creative
Be deep,
relevant and meaningful
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16. And Finally
Monitor.
Measure.
Evaluate.
Improve.
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17. 2013 Sandi Wassmer
www.SandiWassmer.co.uk
@SandiWassmer
Photo via Flickr. Creator: Jonathan Youngblood
Friday, 27 September 13