1. Finance Directors:
Ensure You Remain Competitive
Multi-channel retailers can’t afford to stand
still in today’s competitive marketplace.
Here are 4 key steps on the road to keeping
your business at the sharp end.

2. Finance Directors:
Ensure You Remain Competitive
Multi-channel retailers can’t afford to stand
still in today’s competitive marketplace.
Here are 4 key steps on the road to keeping
your business at the sharp end.
4 key steps to ensuring you
remain competitive

3. 1
Know where
you’re going
and how you’re
getting there
www.sanderson.com

4. 1
Know where
you’re going
and how you’re
getting there
If your business doesn’t have time to review its strategy,
who knows where it will end up?
It doesn’t matter if your business strategy is just a few words
or a few pages, what’s important is that you have one and
that everything your business does is measured against it.
www.sanderson.com

5. 2 Understand
your place
in the world
www.sanderson.com

6. 2 Understand
your place
in the world
The core of a great business strategy
is knowing what you are right now -
and what you want to become.
Misunderstanding your place in the
commercial ecosystem can result in
poor decision making based on wrong
assumptions.
Take stock of where you stand
compared to your competitors. Know
your strengths and weaknesses. Have
a clear grasp of your USP, of what
makes you different.
www.sanderson.com

7. 3 Broadcast
your message
loud and clear
www.sanderson.com

8. 3 Broadcast
your message
loud and clear
Your target market needs to know exactly what it is
you offer them, and why they should buy from you.
It’s great that you’ve got a strong business strategy
and that you know where you’re going. But the
marketplace needs to know too, because they need
to see how that fits with their decisions.
www.sanderson.com

9. 4
Choose the right
infrastructure
for today and
tomorrow
www.sanderson.com

10. 4
Choose the right
infrastructure
for today and
tomorrow
Select the people and processes needed to execute your
strategy.
This includes selecting the appropriate multi-channel software
and systems to support strategic decision-making and efficient
day-to-day operations.
Don’t allow your business strategy to be undermined by an IT
platform that lacks the capacity to support your ambitions.
www.sanderson.com

11. To find out more about
multi-channel software, 01 :
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