Sander arts esc brasil_key note_final

© 2014 Atmel Corporation1
Atmel And The
Maker Movement
Sander Arts
VP, Marketing
Atmel Corporation
August 26, 2014
ESC Brasil,
Sao Paulo
8/27/2014

2 © 2014 Atmel Corporation
Thanks for having me !

Who is this guy ?

Who is Atmel?

Atmel Corporation
• Founded in 1984
• 2013 Revenue: $ 1.4B
• Over two Decades of Microcontroller Innovation & Leadership
• ~5,000 Employees
• Blue Chip Customer Base
• Headquarters: San Jose, CA

Outstanding Microcontroller Performance
• World’s most popular 8-bit & 32-bit architectures,
AVR & Atmel | SMART™
• Easy to use, very accessible
• Leading Supplier of 8-bit Microcontrollers
• One of industry’s leading 8-bit Supplier
• Growth driven by proprietary Atmel AVR architecture
• Fast Growing Major 32-bit Microcontroller Supplier
• >36% CAGR 2009-2013
• Market Leader in High-Growth Touch Sensing
Solutions
• Advanced and innovative ecosystem

Atmel Has Strong MCU Awareness
Q: Please select the processor vendors you are familiar with?
52%
51%
50%
48%
42%
33%
33%
31%
30%
28%
28%
24%
50%
44%
50%
47%
43%
34%
26%
29%
26%
26%
27%
23%
TI
Atmel
Freescale
Microchip
Intel
ST
Altera
AMD
Xilinx
Analog Devices
NXP
Renesas
2013 (N = 1,912)
2012 (N = 1,555)
Source: UBM 2013

The Enabler of the Arduino

Atmel loves Arduino; just like you do…

At the heart of the heart of the Maker Community

Now available
with a 32 bit
Atmel | SMART
MCU

Atmel powers 90+% of all 3D printers…
Facilitates Makers:
• Rapid prototyping
• Reduced costs
• Accelerated time to market

The Economist: “The Third Industrial Revolution”

…and it creates new disruptive new products, new
markets, industries, more business for Atmel…

Atmel powered!
PancakeBot
Dancing Water Fountain
3D printing and micro-
manufacturing with Robox
Open Garden Hardware
@ MakerFaire Bay Area 2014
MakeSmith CNC
Crowd sourced gaming;
balloon pop

3D-Printing Projects Powered by Atmel

Arduino democratizes technology…to a ‘kid’ level

Result that come back when searching for
‘Arduino’ on Kickstarter

“There were over 160 AVR based [read:
Atmel] Projects on Kickstarter of which 103
successful, collecting 7 M USD in funding"
Did you know that ?
Quote from CEO of Kickstarter
That's a potential of 103 companies founded on Atmel

Maker Communities Around the World
Over 1,000 maker communities around the world

Few Brazilian examples

Can this be done?
picoPower
AVR Architecture,
Event System
Wide Flash Range,
Up to 384kB
Highly Integrated
Devices
QTouch Library
Of Course! AVR
Software Framework
App Notes
Reference Designs
ATXMEGA32A4
ATXMEGA32C4
ATXMEGA32D4
ATXMEGA64A3
ATXMEGA64D3
ATXMEGA128A3
ATXMEGA128D3
ATXMEGA192D3
ATXMEGA256A3
ATXMEGA256A3B
ATXMEGA256D3
32kB
64kB
128kB
192kB
256kB
384kB
AVR XMEGA Portfolio Details
ATXMEGA192A3

• Hosts open source projects, and
provides many collaboration tools
• Project and content open to
community
• Project owners have complete
control over their project,
members, and tools.
• Easy access, easy to collaborate
• Atmel Studio extension available
in Atmel Gallery
• http://spaces.atmel.com
Atmel Spaces
Enabling Open Source Community Development

Dedicated YouTube and YouKu Channels with Lots
of Technical Content and lessons on Arduino
• 12+ AtmelEdge videos
on MCUs, MPUs,
Studio 6 and eval kits
• Close to 40,000 views

AVR Hero Design Contest…

AVRs are creating new heroes!

All tools and sources for you to use!
Atmel Gallery
App Store
50,000 Users
200,000 Downloads
First Embedded
Developer App Store
Atmel Studio
Development Platform
65,000 Active Developers
2,000 Embedded SW Apps
High Customer Satisfaction Rating
1,200,000 Development
Boards
175,000 Forum Members
Platform of Maker community
Dedicated community
in China with 20K members
and ~50K posts
Arduino Partnership AVR Freaks Community
200,000 Members
Very Large Vendor
Specific User Community
Strong Tools & SW Partnerships
Atmel MCU + Tools Ecosystem = Fastest Product Development

Social Media Reach
YouTube
1.6M Views
5.2K+ Subscribers
Facebook
221.5K+ Likes
95.6K+ Monthly Clicks
1M+ Monthly Reach
2M+ Monthly Impressions
20.8K+ Followers
Twitter
LinkedIn
21.9K+ Followers
Google+
3.3M+ Views
• Ranked top 5 social semiconductor company in September 2013
• #1 most-viewed partner in ARM’s Connected Community
• Social influence score among the highest in the industry
Blog
Accolades
Growing Network of Partners & Media
Pinterest
1.2K+ Followers
871K+ Views
78K+ Monthly Views
Growing Network of Influencers

The Internet of Things (IoT)
“During 2008, the number of things
Connected to the Internet exceeded the
Number of people on earth” Source: Cisco July 2011
“By 2020, there will be 30 billion connected devices”
Source: ABI Research May 2013
“By 2018, 50% of the internet of things solutions will be provided by
startups which are less than 3 years old. We can estimate what the internet
of things will be like now. But we know that most of the things that will
exist in 2018 we can’t even conceive of because they haven’t been invented
yet.” Source: Gartner

• …AVR & ARM 8-bit & 32-bit architectures. One of the:
• …world’s broadest
• …world’s most popular
• …easiest to use
• …a very strong brand in the market
• …the hearts and minds of the Arduino community
• …many, easy to use examples
• …one of the world’s largest eco systems
• …one of the largest independent communities
• …a very large, global social footprint
• …the connectivity pieces, touch, and low power to win in IoT
• …the right company culture that embraces Makers globally
In summary: Atmel has…
The right ingredients to enable you to be successful!

In closing…we are the Maker
enablers,
but the power is with you…

•Twitter: @sander1arts
•Phone: +1 4088399780
•Email: sander.arts@atmel.com
•Am on LinkedIn, Facebook etc….
How to get in touch…

© 2014 Atmel Corporation
Atmel®, Atmel logo and combinations thereof, Enabling Unlimited Possibilities®, and others are registered trademarks or trademarks of Atmel Corporation or its subsidiaries. Other terms and product names may be
trademarks of others.
Disclaimer: The information in this document is provided in connection with Atmel products. No license, express or implied, by estoppel or otherwise, to any intellectual property right is granted by this document or in connection with the sale of Atmel products.
EXCEPT AS SET FORTH IN THE ATMEL TERMS AND CONDITIONS OF SALES LOCATED ON THE ATMEL WEBSITE, ATMEL ASSUMES NO LIABILITY WHATSOEVER AND DISCLAIMS ANY EXPRESS, IMPLIED OR STATUTORY WARRANTY RELATING TO ITS PRODUCTS
INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. IN NO EVENT SHALL ATMEL BE LIABLE FOR ANY DIRECT, INDIRECT, CONSEQUENTIAL, PUNITIVE, SPECIAL
OR INCIDENTAL DAMAGES (INCLUDING, WITHOUT LIMITATION, DAMAGES FOR LOSS AND PROFITS, BUSINESS INTERRUPTION, OR LOSS OF INFORMATION) ARISING OUT OF THE USE OR INABILITY TO USE THIS DOCUMENT, EVEN IF ATMEL HAS BEEN
ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. Atmel makes no representations or warranties with respect to the accuracy or completeness of the contents of this document and reserves the right to make changes to specifications and products descriptions
at any time without notice. Atmel does not make any commitment to update the information contained herein. Unless specifically provided otherwise, Atmel products are not suitable for, and shall not be used in, automotive applications. Atmel products are not
intended, authorized, or warranted for use as components in applications intended to support or sustain life.
© 2014 Atmel Corporation41

Sander arts esc brasil_key note_final

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Andere mochten auch

Andere mochten auch (12)

Ähnlich wie Sander arts esc brasil_key note_final

Ähnlich wie Sander arts esc brasil_key note_final (20)

Mehr von Sander Arts

Mehr von Sander Arts (7)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Sander arts esc brasil_key note_final