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2016 ACC Conference / Arfa Sayed
- 1. Digital and Social Media Success Thursday, April 21, 2016 Arfa Syed, Auto Care Association Automotive Communication Council Annual Leadership Conference
- 2. Going back to the basics: When was your last digital audit?
- 3. to • eCommerce • Websites and mobile applications • Animation • Social media • Video • Augmented reality • Virtual reality • Data visualization • Location-based services • Interactive Storytelling Voova Digital Marketing Wheel Digital media is content that is stored in digital formats and usually distributed online.
- 4. • Website • Blog • Social • Online Ads • Mobile Ads • SEO • Inbound vs Outbound • SMS • Wikis www.soniseo.com Digital Wheel- Channels
- 5. Social media marketing refers to the process of gaining traffic or attention through social media sites. • Facebook • Instagram • Twitter • Pinterest • Google+ • LinkedIn • YouTube • Snapchat Social @Ogilvy
- 6. Inbound vs. Outbound Marketing Outbound marketing included trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising. Inbound marketing helps you "get found" by people already learning about and shopping in your industry attracting visitors naturally through search engines, blogging, and social media.
- 7. Inbound vs. Outbound Marketing Where are your efforts? Now and in the future? Do you have an active INBOUND approach?
- 8. Inbound vs. Outbound Marketing Where are your efforts? Now and in the future? Do you have an active INBOUND approach?
- 10. Sharing Profile Why do we Share? Humorous and informational Source: Ogilvy Study on Why We Share
- 11. Sharing Profile Why do we Share? Active sharing is constant
- 12. Sharing Profile Why do we Share? Help people promote a cause or stay in touch!
- 13. Sharing Profile Why do we Share? The sweet spot is both!
- 14. Sharing Profile 83% of Americans are sick of ads!
- 15. Sharing Profile Remember: content = user personality
- 16. Sharing Profile Do you give all these reasons to visit you?
- 17. Sharing Profile Focus on high quality content – not marketing myopia.
- 19. Who is the Video Champion? Battle of the Video Platforms What is the main difference between the video platforms? INTENT
- 20. The AdBlockalypse Ad Blocking Last year, Adobe and Pagefair released a report that found that nearly 200 million people around the world use some form of ad blocker, costing publishers $22 billion in lost ad revenue in 2015. Sources: Wired Magazine, The Guardian and Emarleter
- 21. VR and AR VR 1.0 Hardware and software in the space will rake in an estimated $2.3 billion in revenue for 2015 worldwide, vs. $90 million in 2014, according to research data from Statista. By 2018, the firm expects sales of virtual reality products to reach $5.2 billion. Source: CNBC
- 22. Virtual Reality VR 1.0 VR solves a huge problems marketers have around engagement and awareness for the following reasons: 1. Immersive – users wearing a headset are completely immersed in the content meaning fewer distractions and more attention on the message. 2. Impactful – the intensity of a VR experience is greater than traditional media generating strong emotions in its users which are linked to real behaviour change. 3. Memorable – our brains are built to remember events linked to locations, this means that VR experiences have a longer trace in the audience’s memory. 4. Novel – with high media and public interest in VR early adopters can benefit from favourable media exposure. Source: www.mbryonic.com/best-vr/
- 23. Connect with us: www.autocare.org/social Social Networks • www.facebook.com/autocareorg • https://twitter.com/autocareorg • https://www.youtube.com/autocareorg • LinkedIn Blog (search Bill Hanvey) • tiny.cc/autocareorg_linkedin @arfasyed1