1. purpose
The purpose of my add is to get young
people into snowboarding or adding to
there snowboarding ability. I will be making
an advert for coaching sessions for people
of all ability so that I get the most amount
of interest and so that the company will
make as much profit as possible.
sam lount

2. audience
I will be focusing on younger people and teenagers. People
around the age of 12-18, they can be of any snowboarding
ability because the advert will show that they offer a beginner,
intermediate and expert classes. I think the intermediate
people will be the biggest market for our sessions because it is
a difficult sport to start but the intermediate people always
want to improve by learning more cool tricks to impress
themselves and their friends. Because they are young, I will
need to make it more entertaining to gain or keep their
interest. I will add a loud quote from art of flight “It’s not the
destination, it’s the adventure along the way!” This will
hopefully catch the listeners ear and make them want to find
out more about the advert which will maybe interest them
about our offer.
sam lount

3. script
• First quote in his voice- It’s not the destination,
it’s the adventure along the way! It seems cliché
to say that but that’s really how it is.
• This one time offer will only last a week so get
yourself down to snowzone for an action packed
fun filled day of boarding – for only £35 each. Our
professional coaches will be your guide, whatever
your level of experience. Beginner or pro.
• Call now on 0115 684 369 for more information
or check out our website – www.snowzone.co.uk
sam lount

4. assets
• Sail awolnation - ultimate gravity remix.
YouTube. The theme song for Redbull
signature series.
• Quote from art of flight. Youtube.
• My voice to read the script.
sam lount

5. MP3
• I have changed
the quality down
to 64kbps to
make the file size
smaller and this
will allow faster
upload and
download. This
won’t be as good
quality.
sam lount