The audio clip is an advertisement for the film "Art of Flight" that features snowboarding footage set to music. Over the course of 1:20, people talk over slow keyboard music while viewing snowboarding clips, building tension by discussing danger. The main beat starts after some profanity to create a shock effect. The clip aims to entertain viewers and promote the "Art of Flight" competition and Travis Rice. While the song and video sync well and voices connect the audience to riders, some critiques note the voices are too loud at times and there is too much discussion of deaths, which may put off potential snowboarders.

1. NAME OF AUDIO CLIP- ART OF FLIGHT
Description of
the audio, length
clarity,
components,
speed, effects
The audio starts with a basic slow tune made by a key board, the people talk
over the music for about 1:20 whilst watching some snowboard clips and snowy
environments. Tension is built throughout by talking about danger. The main
beat comes in after the use of taboo language to add the effect of a shock.
Purpose To entertain and to advertise. It entertains because it shows some amazing
pictures and videos. It advertises the art of flight competition and Travis Rice. I
think they meet this purpose very well because I could watch it a lot and still
enjoy it.
Audience People who like snowboarding. Either people who like to watch it or like to do it.
Good Features The song is very complimentary to the video. The voice over the song fit very
well over it and the song’s rhythm changes in all of the right times. The voice
over really makes you feel connected with the riders. The voices add effect to
the music and stop people getting bored.
Bad Features Sometimes the voices are too loud and the song’s volume is turned down too
much and the music sounds out of place when it is brought back in. They talk
about death a lot and it isn’t really promoting people to want to go
snowboarding, it puts people off a bit I think because they talk about 26 deaths
and you see someone get crushed by a land slide.
Improvements They could use a different song- sail awolnation, ultimate gravity remix- the
song they use for red bull signature series may fit better.
Features to use Adding a voice over to make the whole thing more intense and more interesting
because people won’t just want to watch a song. The video behind the song
makes the song feel stronger and will make the viewer feel more intense than
without.
Features to avoid The ending of the clip doesn’t summarise the video as well as it could so I would
not like to add a quote at the end I would probably just fade the song out.
Sam Lount