Global market research is a technical process used to collect data to support decision making, with the quality and quantity of information determined by budget and timeline. It provides insights into consumer knowledge, including attitudes and intentions that indicate a brand's success in persuading adoption. Cultural considerations in a global environment create different attitudinal networks. The chapter discusses the polarized world of the Cold War era, the economic triad and four Asian dragons, trade blocs like NAFTA and EU, and the BRIC countries. It also covers developing nations with four billion people accounting for 60% of economic output, and consumption shifting from developed to developing countries.

1. Chapter 8Global Market Research Issues Comments on textbook materials Salvador Trevino-Martinez Ph. D.

2. Global Market Research Process of data collection to support decision making. Fairly technical and therefore, methodologically standardized What kind of information do I need Quality and quantity of information are determined by budget and calendar considerations

3. Global Market Research The marketing process is heavily dependent in insightful consumer knowledge Attitudes and Intentions are indicators of a brand´s success in persuading consumers to adopt it… In a global environment, cultural considerations create different attitudinal networks

4. Chapter Nine The Polarized, cold-war driven world The 80’s and the triad, four Asian dragons NAFTA and EU BRIC CK Prahalad and his influence…

5. Developing Nations Four Billion People 60% of world´s economic product Consumption shifting from Developed countries to Develop+ing ones… Emerging versus developing countries In Mexico an Emergent or a developing country Are there any REAL opportunities for Mexico in developing countries?