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48 apple story
48 apple story
Apple Inc. (previously Apple Computer, Inc.) is an
American multinational corporation that designs and
markets consumer electronics, computer software, and
personal computers.
Apple Inc. ignited the personal computer revolution in
the 1970s with the Apple II and since then has been
reinventing and innovating not only computers, but also
other electronic goods and services.
The company's best-known products include the
Macintosh line of computers, the iPod, the iPhone and
the iPad.
As of July 2011, the company operates 317 retail
stores in ten countries, and an online store where
hardware and software products are sold.
INTRODUCTION
“Man is the creator of change in this
world.
As such he should be above
systems and
structures, and not subordinate to
them.”
VISION
“the Company is committed to bringing
the best personal computing, portable
digital music and mobile communication
experience to students, educators,
creative professionals, businesses,
government agencies, and consumers
through its innovative hardware, software,
peripherals, services, and Internet
offerings.”
MISSION
Established: on April 1, 1976
Founders: Steve Jobs, Steve Wozniak, and Ronald
Wayne
Industry:
Key People:
Total Revenue: US $ 65.23 billion(FY 2010)
Profit: US $ 14.01 billion(FY 2010)
Employees:49,400
No. of Locations: 317 retail stores
COMPANY PROFILE
Computer Hardware
computer software
consumer electronics
digital distribution
Chairman & CEO : Steve
Jobs
COO & Acting CEO: Tim
Cook
Apple TV
iPad (Original, 2)
iPhone (3G, 3GS, 4)
iPod (Classic, Nano, Shuffle, Touch)
Mac (iMac, MacBook, MacBook Air, MacBook
Pro, Mini, Pro)
MAJOR
HARDWARE PRODUCTS
Mac OS X
iOS
iTunes
iWork
QuickTime
Safari
iLife
MAJOR
SOFTWARE PRODUCTS
Apple Store (online)
App Store
Certifications
Game Center
iAd
iBookstore
iTunes Store
iWork.com
iCloud
STORES AND SERVICES
Emagic
FingerWorks
Intrinsity
NeXT
Nothing Real
P.A. Semi
Silicon Color
Siri
Spruce Technologies
ACQUISITIONS
THE EVOLUTION OF APPLE INC.
2006199719771975
Apple’s history starts with the story of two young and
exceptional people who began building a computer in their
garage and launched the microcomputer revolution. It’s the
story of two ‘Steves’:- Stephen G Wozniak and Steven P
Jobs
THE BEGINNING.
THE BEGINNING
Apple has been created in
1976 by Steve Jobs,
Steve Wozniak and
Ronald Wayne
in Cupertino, California .
They all left ATARI
Computers to create their
own company.
Apple's first headquarter
was the Jobs' parents
garage where Jobs and
his friends design their first
computer kit : the Apple I
APPLE I
On1976 April 1 –
released the Apple I (for
$666) and started Apple
Computers.
Had 8 KB of RAM
It was box wood-made
with a basic motherboard
inside.
Later a cassette interface
to enable external data
storage was added.
15
APPLE II
In 1977, Apple II
was released for
$1298
Had color graphics –
a first for a personal
computer
Originally used an
audio cassette drive for
storage but later it was
replaced by a floppy
disk drive
Supported the BASIC
program
Had 64 KB of
memory
And with a software
called VisiCalc which
was Apple's "killer
application" : a
In 1979 Jobs and some other Apple
employees visited the Xerox PARC( Palo Alto
Research Centre). There they saw Xerox Alto.
“The environment of the screen was
graphically based” with icons, with a mouse
for pointing at them, windows and pull-down
menus. Thus the user could ”interact easily
with the computer without ever typing a single
letter”
EXTRA SHOT
Apple III
 Released May 1980
 Had 128K of RAM
 Designed for businesses – expensive!! >
$4300!!!
 Had lots of problems – didn’t do well..
Apple Lisa
 Released in 1983
 Became the first personal computer sold to the
public with a GUI. Aimed at large businesses
 Commercial failure due to high price tag (almost
$10,000) and limited software it could run
OTHER
EARLY ENDEAVORS
LISA
18
THE LISA
20
THE INTRO OF THE MACINTOSH
Apple introduced the
Macintosh in 1984
 Sales not initially as strong
as desired
 Changed with the intro of
 LaserWriter – first reasonably
priced laser printer
 PageMaker – early desktop
publishing package
(These capitalized on its advanced
graphics capabilities)
128 KB memory
Motorola’s 68000 CPU
Sold for $2495
EARLY YEARS –
COMPUTER COMPARISON
Product Cost Storage RAM Year
Apple I $666 --- 8 KB 1976
Apple II $1298 Floppy 64 KB 1977
Apple III $4300
(for business)
Floppy 128 KB 1980
Apple Lisa $10,000
(for business)
Floppy 1 MB 1983
Macintosh $2495 Floppy 128 KB 1984
1985: due to some power struggle between
Jobs and then CEO John Sculley, Jobs
resigns from Apple Computers and started a
new company NeXT Inc.
EXTRA SHOT…
23
MACINTOSH PORTABLE
Apple’s first
attempt at a
“portable” computer
Released in 1989
8 MB RAM
40 MB Hard
drive*
Clunky, slow
$6500
Failed in market.
24
MORE PORTABLE EFFORTS..
PowerBook 100
 Released in 1991
 40 MB hard drive
 8 MB RAM
 $2500
 Helped Apple to gain
some revenue
 established layout of
the laptop computers
1991:System 7- upgraded OS which added
colour to interfaces and new networking
capabilities
The Performa lines of Macintosh LC- a
disaster
Apple tastes failures of many other products
including digital cameras, portable CD audio
players, speakers, video consoles, and TV
appliances
Microsoft gains market with cheap
commodity personal computers
1994: Apple allied with IBM and Motorola in
the AIM alliance.
1991-’95
RETURN OF STEVE JOBS
1996: acquisition of NEXT Inc.
Jobs back to Apple as an advisor.
1997: Steve Jobs –the CEO
1997: Steve Jobs announced that Apple would
join Microsoft to release new versions of
Microsoft Office for the Macintosh
1997:Apple introduced the Apple Store+ new
build-to-order manufacturing strategy
1998: introduced the new iMac
with Mac OS X.
•Then came the iBook, Apple's new laptop.
REBIRTH OF
APPLE
Released in 1998
2 USB ports
4 GB hard drive
256 MB RAM
All in 0ne computer
DESKTOP
EVOLUTION
The iMac
»
Released in 2007
RAM: 4 GB
320 GB hard drive
29
LAPTOP EVOLUTION – MACBOOK
AIR
2 GB memory
120 GB hard drive
$1799
30
Product Cost Storage RAM Year
Macintosh $2495 Floppy 128 KB 1984
Mac Plus $2600 Floppy 4 MB 1986
iMac $1799 320 GB 4GB 2007
Mac Portable
(laptop)
$6500 40MB hd 8 MB 1989
Powerbook 100
(laptop)
$2500 40MB hd 8 MB 1991
Macbook Air
(laptop)
$1799 120GB hd 2GB 2008
LETS HAVE ANOTHER
COMPARISON
EVOLUTION OF OS’S…
Mac System 1,2,3,4 (1984-1987)
 Distinguishable from other OSs from that era in that they
used entirely graphical user interfaces
 Could only run one application at a time
Mac System 5, 6, 7 (1987 – mid 1990’s)
Could run multiple applications
Mac OS 8 (8.0 – 8.6) (1997) – better file management
Mac OS 9 (9.0 – 9.2.2) (1999) – improved support for
wireless
Mac OS X (1999 – today) – UNIX based OS
10.0 – Cheetah (‘01) 10.1 – Puma (‘02) 10.2 – Jaguar (’03)
10.3 – Panther (’04) 10.4 – Tiger (’05) 10.5 – Leopard (’08)
10.6 – Snow Leopard
(’09)
10.7 – Lion(‘11)
48 apple story
iPod- THE BLOCKBUSTER
On October 23, 2001-
the iPod
CPU: Samsung ARM and
Apple A4
5 GB hard drive that put
"1,000 songs in pocket”
New technology: spintronics
Initially , iPod software only
worked with Mac OS;
from 2nd generation
onwards works with Microsoft
Windows also
Apple's iTunes Store was
introduced, offering
online music downloads for
$0.99 a song and integration
with the iPod.
Albert Fert and Peter Gruenberg won the
2007 Nobel Prize for physics for work that has
allowed hard disks to be made much smaller for
everything from laptops to iPods
The prize was awarded for work on
magnetoelectronics, also known as spintronics.
It uses the spin of the electron to store and
transport information instead of the electrical
charge, meaning much more information could be
kept in a smaller space than before.
EXTRA SHOT..
on January 9, 2007, Jobs announced that
Apple Computer, Inc. would from that point
on be known as Apple Inc., because
computers were no longer the main focus of
the company, which had shifted its emphasis
to consumer electronic devices
Announced iPhone and Apple TV
SHREDDING DOWN
‘COMPUTER’
iPhone
a convergence of an
Internet-
enabled smartphone and
iPod.
iOS, (formerly iPhone
OS)- scaled down version
of OS X
3.5-inch (89 mm) touch
screen display,
4, 8, or 16 GB of
memory,
Bluetooth, and Wi-Fi
iPad
tablet PC
Released on April 3,
2010
Processor: A4
256 MB RAM
Bluetooth n Wi-Fi
sold more than
300,000 units on
that day and reaching
500,000 by the end
of the first week.
ICLOUD
June of 2011,
Apple unveiled its
new online
storage and
syncing service for
music, photos,
files and software
-- iCloud
OS X LION
PRESENT HITS
IPHONE 4
IPAD 2
48 apple story
AND THE UPCOMINGS..
iPhone 5 (this September)
iOS5 (this September)
iPad3 (on testing)
iPhone-low cost version(on lab)
SOME BUSINESS THINGS
Differentiation Strategy
Value Creation
CORE COMPETENCIES
DIFFERENTIATION STRATEGY
Unique Features and characteristics
Commands Premium Price
High Customer Service
Superior Quality
Prestige
Rapid Innovation
FF
VALUE CREATION PROCESS
Focus On Education
eMac
Adding Value
iMac
Lifestyle Strategy
Digital Hub
Music Strategy (iTunes)
Video Strategy (iMovie)
Internet Strategy (iTools)
C
o
n
v
e
r
g
e
n
c
e
Apple I,II,III
Mac
Branding
Innovation
Differentiated Product
Ease of Use
Superior Quality
Retail Strategy
Marketing and Sales
Customer Loyalty
Online Sales
High Price Proprietary
System
Niche Market
Cannibalization
strengths weaknesses
STRENGTHS& WEAKNESSES
Apple evokes a loyalty from its workers that
information only leaves its campus when Steve
Jobs takes the stage to unveil it.
Secrecy at Apple is not just the prevailing
communication strategy, but it is baked in to
their corporate culture.
WORK CULTURE
Microsoft
Linux
Dell
HP
Lenovo
RIM
Nokia
HTC
Samsung
Google
sony
.
COMPETITORS
WHERE APPLE STANDS NOW?
APPLE
TWITTER
FACEBOOK
NISSAN
GROUPON
GOOGLE
DRAWING INFORMATION INDUSTRY
NETFLIX
ZYNGA
EPOCRATES
THE WORLD’S MOST INNOVATIVE COMPANIES
Apple
Google
Microsoft
WORLD’S MOST REPUTED IT
COMPANIES
Samsung
Hewlett-Packard (HP)
Sony
LG
Toshiba
Nokia
Panasonic
Apple
Microsoft
Dell
THE CONSUMER ELECTRONICS
INDUSTRY OUTLOOK
LETS HAVE SOME MARKET
ANALYSIS
MARKET SHARE
MARKET PRICE
PROFIT MARGIN
Because Apple thinks
Different from others
HOW?
THINK DIFFERENT
THINK DIFFERENT
CONCLUSION
For 35 years Apple has been a
trend-setter company able to
foresee the future of domestic
computer and consumer
electronics. it will probably
continue during the next decades.
because their strength is the
innovation . And they know, how
to ‘think different’.
Apple, go on innovating…..
48 apple story
48 apple story
www.apple.com
en.wikipedia.org/wiki/Apple_Inc
www.technologyguardian.co.uk
The Economic Times
The Hindu
T3 –the gadget magazine
REFERENCES
48 apple story

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48 apple story

  • 3. Apple Inc. (previously Apple Computer, Inc.) is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. Apple Inc. ignited the personal computer revolution in the 1970s with the Apple II and since then has been reinventing and innovating not only computers, but also other electronic goods and services. The company's best-known products include the Macintosh line of computers, the iPod, the iPhone and the iPad. As of July 2011, the company operates 317 retail stores in ten countries, and an online store where hardware and software products are sold. INTRODUCTION
  • 4. “Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.” VISION
  • 5. “the Company is committed to bringing the best personal computing, portable digital music and mobile communication experience to students, educators, creative professionals, businesses, government agencies, and consumers through its innovative hardware, software, peripherals, services, and Internet offerings.” MISSION
  • 6. Established: on April 1, 1976 Founders: Steve Jobs, Steve Wozniak, and Ronald Wayne Industry: Key People: Total Revenue: US $ 65.23 billion(FY 2010) Profit: US $ 14.01 billion(FY 2010) Employees:49,400 No. of Locations: 317 retail stores COMPANY PROFILE Computer Hardware computer software consumer electronics digital distribution Chairman & CEO : Steve Jobs COO & Acting CEO: Tim Cook
  • 7. Apple TV iPad (Original, 2) iPhone (3G, 3GS, 4) iPod (Classic, Nano, Shuffle, Touch) Mac (iMac, MacBook, MacBook Air, MacBook Pro, Mini, Pro) MAJOR HARDWARE PRODUCTS
  • 9. Apple Store (online) App Store Certifications Game Center iAd iBookstore iTunes Store iWork.com iCloud STORES AND SERVICES
  • 10. Emagic FingerWorks Intrinsity NeXT Nothing Real P.A. Semi Silicon Color Siri Spruce Technologies ACQUISITIONS
  • 11. THE EVOLUTION OF APPLE INC. 2006199719771975
  • 12. Apple’s history starts with the story of two young and exceptional people who began building a computer in their garage and launched the microcomputer revolution. It’s the story of two ‘Steves’:- Stephen G Wozniak and Steven P Jobs THE BEGINNING.
  • 13. THE BEGINNING Apple has been created in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne in Cupertino, California . They all left ATARI Computers to create their own company. Apple's first headquarter was the Jobs' parents garage where Jobs and his friends design their first computer kit : the Apple I
  • 14. APPLE I On1976 April 1 – released the Apple I (for $666) and started Apple Computers. Had 8 KB of RAM It was box wood-made with a basic motherboard inside. Later a cassette interface to enable external data storage was added.
  • 15. 15 APPLE II In 1977, Apple II was released for $1298 Had color graphics – a first for a personal computer Originally used an audio cassette drive for storage but later it was replaced by a floppy disk drive Supported the BASIC program Had 64 KB of memory And with a software called VisiCalc which was Apple's "killer application" : a
  • 16. In 1979 Jobs and some other Apple employees visited the Xerox PARC( Palo Alto Research Centre). There they saw Xerox Alto. “The environment of the screen was graphically based” with icons, with a mouse for pointing at them, windows and pull-down menus. Thus the user could ”interact easily with the computer without ever typing a single letter” EXTRA SHOT
  • 17. Apple III  Released May 1980  Had 128K of RAM  Designed for businesses – expensive!! > $4300!!!  Had lots of problems – didn’t do well.. Apple Lisa  Released in 1983  Became the first personal computer sold to the public with a GUI. Aimed at large businesses  Commercial failure due to high price tag (almost $10,000) and limited software it could run OTHER EARLY ENDEAVORS
  • 20. 20 THE INTRO OF THE MACINTOSH Apple introduced the Macintosh in 1984  Sales not initially as strong as desired  Changed with the intro of  LaserWriter – first reasonably priced laser printer  PageMaker – early desktop publishing package (These capitalized on its advanced graphics capabilities) 128 KB memory Motorola’s 68000 CPU Sold for $2495
  • 21. EARLY YEARS – COMPUTER COMPARISON Product Cost Storage RAM Year Apple I $666 --- 8 KB 1976 Apple II $1298 Floppy 64 KB 1977 Apple III $4300 (for business) Floppy 128 KB 1980 Apple Lisa $10,000 (for business) Floppy 1 MB 1983 Macintosh $2495 Floppy 128 KB 1984
  • 22. 1985: due to some power struggle between Jobs and then CEO John Sculley, Jobs resigns from Apple Computers and started a new company NeXT Inc. EXTRA SHOT…
  • 23. 23 MACINTOSH PORTABLE Apple’s first attempt at a “portable” computer Released in 1989 8 MB RAM 40 MB Hard drive* Clunky, slow $6500 Failed in market.
  • 24. 24 MORE PORTABLE EFFORTS.. PowerBook 100  Released in 1991  40 MB hard drive  8 MB RAM  $2500  Helped Apple to gain some revenue  established layout of the laptop computers
  • 25. 1991:System 7- upgraded OS which added colour to interfaces and new networking capabilities The Performa lines of Macintosh LC- a disaster Apple tastes failures of many other products including digital cameras, portable CD audio players, speakers, video consoles, and TV appliances Microsoft gains market with cheap commodity personal computers 1994: Apple allied with IBM and Motorola in the AIM alliance. 1991-’95
  • 27. 1996: acquisition of NEXT Inc. Jobs back to Apple as an advisor. 1997: Steve Jobs –the CEO 1997: Steve Jobs announced that Apple would join Microsoft to release new versions of Microsoft Office for the Macintosh 1997:Apple introduced the Apple Store+ new build-to-order manufacturing strategy 1998: introduced the new iMac with Mac OS X. •Then came the iBook, Apple's new laptop. REBIRTH OF APPLE
  • 28. Released in 1998 2 USB ports 4 GB hard drive 256 MB RAM All in 0ne computer DESKTOP EVOLUTION The iMac » Released in 2007 RAM: 4 GB 320 GB hard drive
  • 29. 29 LAPTOP EVOLUTION – MACBOOK AIR 2 GB memory 120 GB hard drive $1799
  • 30. 30 Product Cost Storage RAM Year Macintosh $2495 Floppy 128 KB 1984 Mac Plus $2600 Floppy 4 MB 1986 iMac $1799 320 GB 4GB 2007 Mac Portable (laptop) $6500 40MB hd 8 MB 1989 Powerbook 100 (laptop) $2500 40MB hd 8 MB 1991 Macbook Air (laptop) $1799 120GB hd 2GB 2008 LETS HAVE ANOTHER COMPARISON
  • 31. EVOLUTION OF OS’S… Mac System 1,2,3,4 (1984-1987)  Distinguishable from other OSs from that era in that they used entirely graphical user interfaces  Could only run one application at a time Mac System 5, 6, 7 (1987 – mid 1990’s) Could run multiple applications Mac OS 8 (8.0 – 8.6) (1997) – better file management Mac OS 9 (9.0 – 9.2.2) (1999) – improved support for wireless Mac OS X (1999 – today) – UNIX based OS 10.0 – Cheetah (‘01) 10.1 – Puma (‘02) 10.2 – Jaguar (’03) 10.3 – Panther (’04) 10.4 – Tiger (’05) 10.5 – Leopard (’08) 10.6 – Snow Leopard (’09) 10.7 – Lion(‘11)
  • 33. iPod- THE BLOCKBUSTER On October 23, 2001- the iPod CPU: Samsung ARM and Apple A4 5 GB hard drive that put "1,000 songs in pocket” New technology: spintronics Initially , iPod software only worked with Mac OS; from 2nd generation onwards works with Microsoft Windows also Apple's iTunes Store was introduced, offering online music downloads for $0.99 a song and integration with the iPod.
  • 34. Albert Fert and Peter Gruenberg won the 2007 Nobel Prize for physics for work that has allowed hard disks to be made much smaller for everything from laptops to iPods The prize was awarded for work on magnetoelectronics, also known as spintronics. It uses the spin of the electron to store and transport information instead of the electrical charge, meaning much more information could be kept in a smaller space than before. EXTRA SHOT..
  • 35. on January 9, 2007, Jobs announced that Apple Computer, Inc. would from that point on be known as Apple Inc., because computers were no longer the main focus of the company, which had shifted its emphasis to consumer electronic devices Announced iPhone and Apple TV SHREDDING DOWN ‘COMPUTER’
  • 36. iPhone a convergence of an Internet- enabled smartphone and iPod. iOS, (formerly iPhone OS)- scaled down version of OS X 3.5-inch (89 mm) touch screen display, 4, 8, or 16 GB of memory, Bluetooth, and Wi-Fi
  • 37. iPad tablet PC Released on April 3, 2010 Processor: A4 256 MB RAM Bluetooth n Wi-Fi sold more than 300,000 units on that day and reaching 500,000 by the end of the first week.
  • 38. ICLOUD June of 2011, Apple unveiled its new online storage and syncing service for music, photos, files and software -- iCloud
  • 44. AND THE UPCOMINGS.. iPhone 5 (this September) iOS5 (this September) iPad3 (on testing) iPhone-low cost version(on lab)
  • 47. DIFFERENTIATION STRATEGY Unique Features and characteristics Commands Premium Price High Customer Service Superior Quality Prestige Rapid Innovation
  • 48. FF VALUE CREATION PROCESS Focus On Education eMac Adding Value iMac Lifestyle Strategy Digital Hub Music Strategy (iTunes) Video Strategy (iMovie) Internet Strategy (iTools) C o n v e r g e n c e Apple I,II,III Mac
  • 49. Branding Innovation Differentiated Product Ease of Use Superior Quality Retail Strategy Marketing and Sales Customer Loyalty Online Sales High Price Proprietary System Niche Market Cannibalization strengths weaknesses STRENGTHS& WEAKNESSES
  • 50. Apple evokes a loyalty from its workers that information only leaves its campus when Steve Jobs takes the stage to unveil it. Secrecy at Apple is not just the prevailing communication strategy, but it is baked in to their corporate culture. WORK CULTURE
  • 56. LETS HAVE SOME MARKET ANALYSIS
  • 60. Because Apple thinks Different from others HOW?
  • 63. CONCLUSION For 35 years Apple has been a trend-setter company able to foresee the future of domestic computer and consumer electronics. it will probably continue during the next decades. because their strength is the innovation . And they know, how to ‘think different’. Apple, go on innovating…..