3. Apple Inc. (previously Apple Computer, Inc.) is an
American multinational corporation that designs and
markets consumer electronics, computer software, and
personal computers.
Apple Inc. ignited the personal computer revolution in
the 1970s with the Apple II and since then has been
reinventing and innovating not only computers, but also
other electronic goods and services.
The company's best-known products include the
Macintosh line of computers, the iPod, the iPhone and
the iPad.
As of July 2011, the company operates 317 retail
stores in ten countries, and an online store where
hardware and software products are sold.
INTRODUCTION
4. “Man is the creator of change in this
world.
As such he should be above
systems and
structures, and not subordinate to
them.”
VISION
5. “the Company is committed to bringing
the best personal computing, portable
digital music and mobile communication
experience to students, educators,
creative professionals, businesses,
government agencies, and consumers
through its innovative hardware, software,
peripherals, services, and Internet
offerings.”
MISSION
6. Established: on April 1, 1976
Founders: Steve Jobs, Steve Wozniak, and Ronald
Wayne
Industry:
Key People:
Total Revenue: US $ 65.23 billion(FY 2010)
Profit: US $ 14.01 billion(FY 2010)
Employees:49,400
No. of Locations: 317 retail stores
COMPANY PROFILE
Computer Hardware
computer software
consumer electronics
digital distribution
Chairman & CEO : Steve
Jobs
COO & Acting CEO: Tim
Cook
7. Apple TV
iPad (Original, 2)
iPhone (3G, 3GS, 4)
iPod (Classic, Nano, Shuffle, Touch)
Mac (iMac, MacBook, MacBook Air, MacBook
Pro, Mini, Pro)
MAJOR
HARDWARE PRODUCTS
12. Apple’s history starts with the story of two young and
exceptional people who began building a computer in their
garage and launched the microcomputer revolution. It’s the
story of two ‘Steves’:- Stephen G Wozniak and Steven P
Jobs
THE BEGINNING.
13. THE BEGINNING
Apple has been created in
1976 by Steve Jobs,
Steve Wozniak and
Ronald Wayne
in Cupertino, California .
They all left ATARI
Computers to create their
own company.
Apple's first headquarter
was the Jobs' parents
garage where Jobs and
his friends design their first
computer kit : the Apple I
14. APPLE I
On1976 April 1 –
released the Apple I (for
$666) and started Apple
Computers.
Had 8 KB of RAM
It was box wood-made
with a basic motherboard
inside.
Later a cassette interface
to enable external data
storage was added.
15. 15
APPLE II
In 1977, Apple II
was released for
$1298
Had color graphics –
a first for a personal
computer
Originally used an
audio cassette drive for
storage but later it was
replaced by a floppy
disk drive
Supported the BASIC
program
Had 64 KB of
memory
And with a software
called VisiCalc which
was Apple's "killer
application" : a
16. In 1979 Jobs and some other Apple
employees visited the Xerox PARC( Palo Alto
Research Centre). There they saw Xerox Alto.
“The environment of the screen was
graphically based” with icons, with a mouse
for pointing at them, windows and pull-down
menus. Thus the user could ”interact easily
with the computer without ever typing a single
letter”
EXTRA SHOT
17. Apple III
Released May 1980
Had 128K of RAM
Designed for businesses – expensive!! >
$4300!!!
Had lots of problems – didn’t do well..
Apple Lisa
Released in 1983
Became the first personal computer sold to the
public with a GUI. Aimed at large businesses
Commercial failure due to high price tag (almost
$10,000) and limited software it could run
OTHER
EARLY ENDEAVORS
20. 20
THE INTRO OF THE MACINTOSH
Apple introduced the
Macintosh in 1984
Sales not initially as strong
as desired
Changed with the intro of
LaserWriter – first reasonably
priced laser printer
PageMaker – early desktop
publishing package
(These capitalized on its advanced
graphics capabilities)
128 KB memory
Motorola’s 68000 CPU
Sold for $2495
21. EARLY YEARS –
COMPUTER COMPARISON
Product Cost Storage RAM Year
Apple I $666 --- 8 KB 1976
Apple II $1298 Floppy 64 KB 1977
Apple III $4300
(for business)
Floppy 128 KB 1980
Apple Lisa $10,000
(for business)
Floppy 1 MB 1983
Macintosh $2495 Floppy 128 KB 1984
22. 1985: due to some power struggle between
Jobs and then CEO John Sculley, Jobs
resigns from Apple Computers and started a
new company NeXT Inc.
EXTRA SHOT…
24. 24
MORE PORTABLE EFFORTS..
PowerBook 100
Released in 1991
40 MB hard drive
8 MB RAM
$2500
Helped Apple to gain
some revenue
established layout of
the laptop computers
25. 1991:System 7- upgraded OS which added
colour to interfaces and new networking
capabilities
The Performa lines of Macintosh LC- a
disaster
Apple tastes failures of many other products
including digital cameras, portable CD audio
players, speakers, video consoles, and TV
appliances
Microsoft gains market with cheap
commodity personal computers
1994: Apple allied with IBM and Motorola in
the AIM alliance.
1991-’95
27. 1996: acquisition of NEXT Inc.
Jobs back to Apple as an advisor.
1997: Steve Jobs –the CEO
1997: Steve Jobs announced that Apple would
join Microsoft to release new versions of
Microsoft Office for the Macintosh
1997:Apple introduced the Apple Store+ new
build-to-order manufacturing strategy
1998: introduced the new iMac
with Mac OS X.
•Then came the iBook, Apple's new laptop.
REBIRTH OF
APPLE
28. Released in 1998
2 USB ports
4 GB hard drive
256 MB RAM
All in 0ne computer
DESKTOP
EVOLUTION
The iMac
»
Released in 2007
RAM: 4 GB
320 GB hard drive
30. 30
Product Cost Storage RAM Year
Macintosh $2495 Floppy 128 KB 1984
Mac Plus $2600 Floppy 4 MB 1986
iMac $1799 320 GB 4GB 2007
Mac Portable
(laptop)
$6500 40MB hd 8 MB 1989
Powerbook 100
(laptop)
$2500 40MB hd 8 MB 1991
Macbook Air
(laptop)
$1799 120GB hd 2GB 2008
LETS HAVE ANOTHER
COMPARISON
31. EVOLUTION OF OS’S…
Mac System 1,2,3,4 (1984-1987)
Distinguishable from other OSs from that era in that they
used entirely graphical user interfaces
Could only run one application at a time
Mac System 5, 6, 7 (1987 – mid 1990’s)
Could run multiple applications
Mac OS 8 (8.0 – 8.6) (1997) – better file management
Mac OS 9 (9.0 – 9.2.2) (1999) – improved support for
wireless
Mac OS X (1999 – today) – UNIX based OS
10.0 – Cheetah (‘01) 10.1 – Puma (‘02) 10.2 – Jaguar (’03)
10.3 – Panther (’04) 10.4 – Tiger (’05) 10.5 – Leopard (’08)
10.6 – Snow Leopard
(’09)
10.7 – Lion(‘11)
33. iPod- THE BLOCKBUSTER
On October 23, 2001-
the iPod
CPU: Samsung ARM and
Apple A4
5 GB hard drive that put
"1,000 songs in pocket”
New technology: spintronics
Initially , iPod software only
worked with Mac OS;
from 2nd generation
onwards works with Microsoft
Windows also
Apple's iTunes Store was
introduced, offering
online music downloads for
$0.99 a song and integration
with the iPod.
34. Albert Fert and Peter Gruenberg won the
2007 Nobel Prize for physics for work that has
allowed hard disks to be made much smaller for
everything from laptops to iPods
The prize was awarded for work on
magnetoelectronics, also known as spintronics.
It uses the spin of the electron to store and
transport information instead of the electrical
charge, meaning much more information could be
kept in a smaller space than before.
EXTRA SHOT..
35. on January 9, 2007, Jobs announced that
Apple Computer, Inc. would from that point
on be known as Apple Inc., because
computers were no longer the main focus of
the company, which had shifted its emphasis
to consumer electronic devices
Announced iPhone and Apple TV
SHREDDING DOWN
‘COMPUTER’
36. iPhone
a convergence of an
Internet-
enabled smartphone and
iPod.
iOS, (formerly iPhone
OS)- scaled down version
of OS X
3.5-inch (89 mm) touch
screen display,
4, 8, or 16 GB of
memory,
Bluetooth, and Wi-Fi
37. iPad
tablet PC
Released on April 3,
2010
Processor: A4
256 MB RAM
Bluetooth n Wi-Fi
sold more than
300,000 units on
that day and reaching
500,000 by the end
of the first week.
38. ICLOUD
June of 2011,
Apple unveiled its
new online
storage and
syncing service for
music, photos,
files and software
-- iCloud
48. FF
VALUE CREATION PROCESS
Focus On Education
eMac
Adding Value
iMac
Lifestyle Strategy
Digital Hub
Music Strategy (iTunes)
Video Strategy (iMovie)
Internet Strategy (iTools)
C
o
n
v
e
r
g
e
n
c
e
Apple I,II,III
Mac
49. Branding
Innovation
Differentiated Product
Ease of Use
Superior Quality
Retail Strategy
Marketing and Sales
Customer Loyalty
Online Sales
High Price Proprietary
System
Niche Market
Cannibalization
strengths weaknesses
STRENGTHS& WEAKNESSES
50. Apple evokes a loyalty from its workers that
information only leaves its campus when Steve
Jobs takes the stage to unveil it.
Secrecy at Apple is not just the prevailing
communication strategy, but it is baked in to
their corporate culture.
WORK CULTURE
63. CONCLUSION
For 35 years Apple has been a
trend-setter company able to
foresee the future of domestic
computer and consumer
electronics. it will probably
continue during the next decades.
because their strength is the
innovation . And they know, how
to ‘think different’.
Apple, go on innovating…..