A brief summary of features that destinguish Yahoo Web analytics (YWA!) from Google Analytics

1. Why choose
Yahoo Web Analytics
Over
Google Analytics

2. • Yahoo Web Analytics
• Indextools
• Free
• 20 mln max page views per project
• Strong e-commerce analytics
• Flexible and highly customizable
YWA! ?

3. • Multiple conversions (max 50)
• Custom report builder
• Real-time data (+/- 2 sec. lag)
• Ad hoc funnels / scenario’s
• Extensive API
• Multiple ppc platform integration
• Internal search (0-result searches, search terms)
• Multiple campaign categories
• Ecommerce product categories and order status
• Campaign cost assignment and consolidation
WHY CHOOSE YWA! OVER
GOOGLE ANALYTICS?

4. • Up to 50 actions can be defined
• Actions can be labelled Unique
• Tracking through modification of tracking code (no
unique url needed)
ACTION TRACKING

5. • Build custom reports in minutes with real-time
data
• Bookmark, export & API query
• All (custom) fields available
CUSTOM REPORTS

6. • Funnels / scenario’s can be created to analyze a
(conversion) process
• Ad hoc funnels enable you to query data in the
past!
AD HOC FUNNELS

7. • API is used to access YWA! Data by external
applications
• Not just to get data, but also for control of the
system (Order cancellations)
• Access, monitor an control all accounts, users,
projects, campaigns, scenario’s & actions
• XML-RPC and Soap implementations possible
API

8. • Not just cost integration of Google but Yahoo and
ad center as well
• Cost consolidation / extrapolation for
compensation of lag between sync and real time
data YWA!
PPC PLATFORM INTEGRATION

9. • See what people are looking for using the internal
search option of your website
• More important, 0-result searches: see what they
are looking for without getting any results!
INTERNAL SEARCH
?

10. • Extensive creation of campaign categories
• Used for labelling campaigns / custom reporting
• Up to 10 categories per campaign possible
CAMPAIGN CATEGORIES

11. • Upload product categories and characteristics for
extensive reporting
• Cancel orders, revenu matches your back office
systems more closely
• Order status can also be controlled by API (no
manual processes)
• Cross sell analysis reports
ECOMMERCE PRODUCT
CATEGORIES AND ORDER STATUS

12. • Each campaign can have cost assigned
• Per click, month, fixed, live cost integration, etc
• Costs are equally divided
CAMPAIGN COST ASSIGNMENT

13. GET IN TOUCH
• SallyKnows – Campaign Analytics
• Waldeck Pyrmontlaan 5, 2341VA OEGSTGEEST
• Email: michiel@sallyknows.nl
• Web: www.sallyknows.nl
• Twitter: @vongaalen
• Linkedin: http://www.linkedin.com/in/michielvangaalen
SallyKnows makes your web-campaigns perform
better. We provide insight instead of reporting by
providing web- en social media analytics solutions
and services.