Mastering Social Media PRSA WDC
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The document discusses best practices for social media strategy and engagement. It provides tips for listening to audiences, setting goals and benchmarks, finding influencers, developing content strategies, choosing appropriate platforms, and measuring engagement and return on investment. Key aspects include starting with listening, establishing share of voice against competitors, focusing on quality over quantity of content, and picking platforms where target audiences engage.
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Mastering Social Media PRSA WDC
- 1. Mastering Social Media One of the top three concerns for PR practitioners in 2010
- 4. State of Social Media Marketing
- 14. 1. Share Of Voice + 2. Share Of Mind 3. Share Of Conversation Topic is Anti-aging
- 16. Set Goals, Baselines and Benchmarks
- 17. Find Communities & Bloggers
- 19. Find Communities and Identify Influencers 600 Beauty Bloggers (US only) 26 in Head 106 in Magic Middle 460 in Long Tail Top 60 Map
- 22. Growing by Leaps and Bounds
- 48. sources of exposure social media exec briefings website email whitepapers press analysts sales prospecting webinars community industry events regional events list imports wiki online demo topical / demo local user groups ITtoolbox
- 49. FY 10 08 07 06 09 $1.8M $8.8M $13.9M $28M Current FY goal = $50M+ customers solid product entrance market market redefined ITSM provider leading standard ITSM ITSM orchestrate
- 50. webinars industry events Q3 ’09 Q2 ’09 Q1 ’09 Q4 ’08 Q3 ’08 Q2 ’08 Q1 ’08 Q4 ’07 white papers web registration
- 51. Skin MD Natural Case Study
- 64. You Tube Videos
Editor's Notes
- We were founded by Fred Luddy, whom was the CTO of Peregrine Systems for 13 years. Fred left Peregrine to build a company with unique technology and business model focused on customer success. We are the industries first IT management software as a service vendors and one of the few SaaS notable SaaS companies in the world. We compete with the largest software vendors (HP, BMC, CA). Because what we do is vastly different than our competitors, we are in a position where we are required to be aggressive.
- We were founded by Fred Luddy, whom was the CTO of Peregrine Systems for 13 years. Fred left Peregrine to build a company with unique technology and business model focused on customer success. We are the industries first IT management software as a service vendors and one of the few SaaS notable SaaS companies in the world. We compete with the largest software vendors (HP, BMC, CA). Because what we do is vastly different than our competitors, we are in a position where we are required to be aggressive.
- Second consecutive year of cash-flow positive operation $21M in recurring revenue 389% YoY rev. growth Strong cash position Equates to $100M traditional software supplier Expect profitability by end of FY09