Social selling involves communicating with businesses through social networks like Facebook and Twitter to generate interest from potential prospects. It is important to start meaningful conversations rather than just adding contacts. A variety of social platforms should be used to connect rather than limiting engagement to one network. Posts and tweets should provide value to prospects through relevant industry content and hashtags rather than impersonal greetings. The goal is to subtly attract prospects through useful information rather than coming across as desperate or stalking their profiles. Additional resources are available to learn more social selling techniques for prospecting large companies.

1. Social Selling
B2B Sales is Now a Popularity
Contest

2. What is Social Selling?

3. It’s…
Social Selling is the practice of
communicating with businesses
via social networks in attempts
to get your name to prospects
you’re company is interested in

4. So I Friend them on Facebook…?
Not exactly… I mean
you can if you want
to…
However, it’s more
important to start a
conversation than be
Facebook friends

5. There’s A lot Out There
Facebook is good, but
there are so many
other potential ways to
connect with people
Don’t limit yourself to
just one

6. Don’t just Awkwardly say “Hi”
Would you wanna be friends with this guy?
The point is not to just
chat it up randomly
Hi Stranger!
You want to
connect to them
with purpose

7. Flirt Business
You want to flirt business on social media platforms
Tweet or post to a prospect as you would a secret crush

8. Identify a common
area of interest and
tweet or post about it
on their page/profile

9. It’s Not Always Straight Forward
Sometimes it may be
best to just send out a
tweet or post not
directly to them but on
your own page
This may attract others
to the information that
you are posting about

10. How to Attract
“#” (hash tagging) and
linking.
# Success
Hash tagging identifies
a specific category that
if people search for
you will come up

11. Mock Tweet
In this case our
prospect is
“BigBiz”, they are a
company you’re
interested in, so we
tweeted at them
The #’s are topics of
which you believe
BigBiz will be
interested in
Link them to
content from your
company that you
think they would
want to know

12. Mock Google+ Post
Posting content you believe that your target audience wants
knowledge about will also increase your chances of contact
Sometimes you don’t have to directly contact
a person

13. Finally…Don’t Be a Stalker
Easy does it on
the tweeting and
posting on
peoples profiles
Hey wanna be
friends!?
Too much just makes you seem
like you’re desperate

14. See What Else We Got!
For more information on how to “flirt business”
and sell into the the big companies check out our
free guide “Selling Into the Fortune 1000” Here:
http://www.salesquest
.com/resources/selling-into-the-fortune-1000/