"Death of a Salesman: Why salespeople are dying every day and why engineers should be worried." - A TEDx talk by Scott Sambucci
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The sales profession is changing dynamically, especially in the past 10 years. As products and services become increasingly more complex, the traditional salesperson becomes irrelevant. The enterprise sale now requires an individual that can organize complicated technical information and explain it in a business setting to senior managers. This shift fundamentally transforms business transactions and what’s known as "the sale."
