All the B2B companies have similar issues when it comes to Marketing Automation. Check this out and find out the things to do with marketing automation and get the productivity enhanced drastically.

1. Top 7 Thing to do with Marketing Automation and
Enhance Conversions

2. Today’s prospects independently research products and services before making a purchase,
which creates numerous interaction touch-points. Now, organizations are starting to realize
the importance of personalizing those touch-points and providing an engaging, valuable
experience for each visitor.
So there is no need to convince you that content marketing works. But, one question
remains: Are you maximizing their potential for lead generation across all of your
channels?

3. 1- Build Customer Personas
Instead of asking a single question, like Paper Style,
you can group customers together using a mix of
attributes and actions they take.
They wanted to better understand their visitors and
develop a more personalized experience for
customers.
Using website behaviour and download history, they
grouped each customer into one of three personas.

4. 2- Set Up Automated Behavioural Trigger
Emails
Triggered emails are real-time reactions to how
your customers are using your product.
Trigger emails have a 152% higher open rate
compared with traditional emails.
They are a valuable communication tool
and convert window shoppers into lifelong
customers.

5. 3-Make Use of Location and Time
Your customers might love getting an email at
8:00 a.m., or they might respond better to getting
one at 5:00 p.m. Either way, we are sure you
have A/B tested this and found the optimum time
to send your emails.

6. 4- Personalize Your Business
Personalization doesn’t have to be
limited to using your customers’ data.
You also can personalize your brand.
Personalization can soften the edges of big business and add a level of human
connection between you and your customer. The email sent by a real person
proved more likely to be clicked

7. 5-Match Personalized Emails and Landing Pages
Personalizing your emails is a valuable step toward
targeting your customer more effectively, there is
more that your business can do.
You can pair personalized emails and landing pages
to push your success rate further.

8. 6- Choose Your Use Cases Wisely
B2Cs, the focus can be on engaging consumers based on location,
behaviour, or past purchasing history or interactions with your brand.

9. 7- Get you’re Analytics in Place
Establish Analytics : Set up your measurements to
determine baseline metrics for the different verticals
and audiences and start testing personalization
campaign results to measure uplift.
Create Segments: Track performance by checking
how many visitors from each specific segment visit
your website, how they behave on-site, and what
type of content they prefer.

10. Sales-Push.Com
By
FAISAL KAZMI
Sales-Push.com
(Powerful Marketing Automation Software)