Visual content can increase earned media mentions and engagement from social fans and followers.

1. The Power of Visual Content

2. People are attracted to visuals
In an increasingly noisy digital landscape,
marketers must use visuals to stand out.
Marketing Profs.

3. The Visual Trend
• Visual marketing was the breakout trend for
2012. Forbes
• 44% are more likely to engage with brands if they
post pictures than any other media. ROI Research
• Pictures have also become a short form way of
communicating lots of information quickly and
succinctly. GlobalHue
• Brands are moving away from the written word
to more visual content. Altimeter Group

4. What Thought Leaders Say
• “Most of our brain is used for processing
visual information” – Tim Ash, author of
Landing Page Optimization
• “Visual content allows you to communicate
ideas in a much richer way” – Adam Heinz
• “Visuals change the way people talk about
and share information about your brand”
Jason Keath, Social Fresh

5. Thought Leaders
• “Visuals are a response to the vast amount of
information we’re exposed to. Visual is an
easy “snapshot” way to absorb and grasp the
information” Jeremiah Owyang, Altimeter
Group
• “Visual content is going to be HUGE!
Particularly video, but it needs to be done
right” Craig Rosenberg, Funnelholic

6. Proved by Analytics
• MTV – when they posted a group of images on
Facebook they got 13x more engagement and
sharing and reached 6X more fans with this
content.
• Brands of all flavors see higher engagement with
their customers when they deploy visual content
across their marketing disciplines – from social
and public relations, to web site content and even
static marketing materials like annual reports.

9. • 95 percent believe visual content is very
important for online marketing
• 89 percent are already using or plan to use visual
content in social media
• 87 percent believe visual content is critical for
traditional marketing
• 80 percent plan to budget for production of visual
content in 2013
• 96.7 percent believe that visual content engages
best on social media

10. Facebook
• Posts that include a
photo album, picture
or video generate
about 180%, 120%
and 100% more
engagement,
respectively.

11. Facebook Graph Search
• New to Facebook
• Focuses on people, photos,
places and interests
• Described as the 3rd pillar
of Facebook
• Big opportunity for brand
content to be discovered
• https://www.facebook.com
/about/graphsearch

13. Images
• Do not post the same image on all platforms –
create multiple images that appeal to each
community
• Rectangular images work well on Tumblr, but
won’t work in Facebook
• Use an image that clearly articulates your
message

18. Whole Foods Tumblr blog –
publishing their magazine

20. Video

23. The Future?
“Most companies don’t have full-
time editors and newsrooms that
work hand-in-hand with their
marketing department and
partners, but in a few years they
might.”
David Armano Edelman Digital

27. Connect to all
social content Press kits
RSS news
feeds
Images
Sharing
Videos
Tags
Contacts

28. Twitter feed
Blog posts

29. Get a demo
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