2. PREPARED FOR
Professor Syed Ferhat Anwar
Course Instructor: L301 INTERNATIONAL BUSINESS ENVIRONMENT
PREPARED BY
Group 9 BBA Batch 20 Section A
NafisaAfsanaTaskiaRHâ37.Md. FahminRahman ZRâ15
SaadAshraf ZRâ40.AanishaMahmood RH-59. SajeedAlamZR-60
Institute of Business Administration, University of Dhaka . October 16, 2014
31. METHODOLOGY
â˘Measures the and of a countryâs
â˘Value judgments on only
â˘2013 Survey Methodology:
ď§interviews
ď§Of people from only
ď§Sample age group: adults aged
32. Anholt-GFK Nation Brand Index: Overall Brand Ranking (top 10 of 50 nations)
2013NBI rank
Nation
2012NBI rank
1
United States
1
2
Germany
2
3
United Kingdom
3
4
France
4
5
Canada
5
6
Japan
6
7
Italy
7
8
Switzerland
8
9
Australia
9
10
Sweden
10
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20
Brazil
20
22
Russia
22
23
China
23
31
India
27
37. 48% increase in Brand Value, US$ 304 Billion Brand Value
Hub for Islamic Banking
Growing demand for Palm oil
Firm National progress (GDP 2020 target to be reached in 2018)
46% increase in Brand Value,
US$ 45 Billion Brand Value
38% increase in Brand Value,
US$ 83 Billion Brand Value
51. Identifying existing issues with the current brand
a.
Education
R & D
Automobiles
Financial institutes
Luxury items
Oil R&D
52. Identifying existing issues with the current brand
b.
MADE IN CHINA associated with poor quality
USSR disintegration in 1991; recessionin the late 90s
Drug trafficking
Apartheid, poverty,
corruption
NBI # 31
NBI # 25
NBI # 36
c.
Overpopulated, corrupt, prone to natural disasters
Post split from Malaysia in 1965, suffered identity crisis
Had to distinguish itself from China