This document discusses media, social media, cyberculture, and the effects of increased connectivity. It defines media and social media, including platforms like Facebook, Twitter, and Skype. The emergence of social media and new forms of cyberculture are described as promoting mass communication online. Both positive and negative effects of social media are outlined, such as increased globalization but also potential addiction and misuse issues.

2.  What is media?
 What is social media?
 Effects of social media.
 Emergence of social media.
 Emergence of new media CYBERCULTURE.
 What is cyberculture?
 How cyberculture is promoting the mass
communication?
 Cyber-ethics.
 Digital divide.
 Conclusion.

3.  ---------news reporting agencies-----------
 In general, it refers to many means of
communication. e.g.
Electronic media
Print media
Advertising media
Social media etc.

4.  Social media includes web based and
mobile technologies used to turn
communication into interactive
dialogue.eg
 face book
Twitter
Skype
Orkut , etc .

5. By 1990s acces to internet started in Pakistan
 PTCL nationwide local network
In 2006 internet penetration remained low ,
However ,
In late 2006 WIRELESS connection occupied the market
till now its emerging….

6.  Positive Effects:  Negative Effects
Promoting globalization o Addiction to social media
 Launching of social media sites
cell o Misuse i.e cyberpunking
 Increasing connectivity o Lack of accuracy
 Job opportunities o More reliance on the online
 Legal concerns relations
 Sharing..