John Girard's presentation at the Middle East Leadership Communication Forum - Social Knowledge: Are we ready for the future. Abu Dhabi, 24 April

1. John
P.
Girard,
Ph.D.
h�p://socialnomics.net/
Are
You
Ready?
“A
social
trend
in
which
people
use
technologies
to
get
the
things
they
need
from
each
other,
rather
than
from
tradi�onal
ins�tu�ons
like
corpora�ons.”
groundswell.forrester.com
TLC:
Technology
www.lc-­‐me.com
1
info@lc-­‐me.com

2. Creators
Creators
make
social
content
go.
They
write
blogs
or
upload
Cri�cs
respond
to
content
from
video,
music,
or
text.
others.
They
post
reviews,
Cri�cs
comment
on
blogs,
par�cipate
in
forums,
and
edit
wiki
ar�cles.
Collectors
organize
content
for
Collectors
themselves
or
others
using
RSS
feeds,
tags,
and
vo�ng
sites
like
Digg.com
Joiners
connect
in
social
Joiners
networks
like
MySpace
and
Facebook
Spectators
consume
social
Spectators
content
including
blogs,
user-­‐
generated
video,
podcasts,
Inac�ves
neither
create
nor
forums,
or
reviews
consume
social
content
of
any
Inac�ves
kind
The
Social
Technographics™
Ladder
US
Adults
18%
24%
46%
23%
12%
2007
2010
US
18-­‐24
US
35-­‐44
US
55+
Creators
25%
37%
50%
34%
28%
Cri�cs
12%
21%
38%
20%
12%
Collectors
25%
51%
85%
54%
26%
Joiners
48%
73%
89%
73%
64%
Spectators
44%
18%
3%
17%
30%
Inac�ves
The
Social
Technographics™
Ladder
1. Google
50%
1. Google
2. Facebook
43%
2. Facebook
3. YouTube
32%
3. YouTube
4. Yahoo!
24%
4. Yahoo!
5. Wikipedia
15%
5. Amazon
6. Blogger
13%
6. Wikipedia
7. Baidu
11%
7. Twi�er
8. MSN
11%
8. eBay
9. Twi�er
11%
9. Blogger
10. QQ
7%
10. Craigslist
h�p://www.alexa.com/topsites/
Global
Top
Internet
Sites
(Reach)
www.lc-­‐me.com
2
info@lc-­‐me.com

3. 7
The
Power
of
YouTube
Could
this
happen
to
you?
Share
constantly
Respect
that
your
to
build
trust.
customers
and
Nurture
curiosity
employees
have
and
humility.
power.
Hold
openness
Forgive
failure.
accountable.
http://www.charleneli.com/resources/new-­‐rules/
Open
Leadership
www.lc-­‐me.com
3
info@lc-­‐me.com

4. h�p://www.triballeadership.net/what-­‐is-­‐tribal-­‐leadership/diagnosing-­‐culture
Tribal
Leadership
h�p://www.google.com/alerts
Google
Alerts
http://www.socialmention.com/
h�p://www.socialmen�on.com/
socialmen�on
www.lc-­‐me.com
4
info@lc-­‐me.com

5. Google
Alerts
The
Genera�on
Game
Digital
Na�ve
or
Digital
Immigrant?
www.lc-­‐me.com
5
info@lc-­‐me.com

6. Are
we
ready
for
them?
Genera�on
Z
Is
your
organiza�on
ready?
18
What
would
you
do?
www.lc-­‐me.com
6
info@lc-­‐me.com

7. >350
million
>
800
million
>
400
million
ac�ve
mobile
ac�ve
users
login
daily
users
250
million
Average
user
130
friends
is
photos
up
per
connected
to
average
day
80
pages
75%
of
users
70
languages
outside
USA
available
Why
Ma�ers
Knowledge
Sharing
in
a
2.0
World
©
2012,
John
P.
Girard,
Ph.D.
— 2,640,600
Facebook
users
live
in
UAE
(age
18
or
older)
— 2,023,400
Facebook
users
live
in
Dubai
(18+)
— 403,580
Facebook
users
live
in
Abu
Dhabi
(18+)
Personal
or
— 4,311,580
Facebook
users
Organiza�onal
live
in
KSA
(18+)
— 2,093,380
Facebook
users
live
in
Riyadh
(18+)
According
to
Facebook
Learn
Listen
Lead
Social
Media
Ac�on
Plan
www.lc-­‐me.com
7
info@lc-­‐me.com

8. Wikipedia
is
driven
by
a
global
community
of
more
than
150,000
volunteers—all
dedicated
to
sharing
knowledge
freely.
Over
almost
eight
years,
these
volunteers
have
contributed
more
than
11
million
ar�cles
in
265
languages.
More
than
275
million
people
come
to
our
website
every
month
to
access
informa�on,
free
of
charge
and
free
of
adver�sing.
22
Wikipedia
Crowdsourcing
is
the
act
of
taking
a
job
tradi�onally
performed
by
a
designated
agent
(usually
an
employee)
and
outsourcing
it
to
an
undefined,
generally
large
group
of
people
in
the
form
of
an
open
call.
Consider
Crowdsourcing
Jeff Howe on Crouwdsourcing
http://www.youtube.com/watch?v=TCM7w11Ultk
Crowdsourcing
www.lc-­‐me.com
8
info@lc-­‐me.com

9. John
P.
Girard,
Ph.D.
www.lc-­‐me.com
9
info@lc-­‐me.com