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If Knowledge is Power …
Why am I always in the Dark?
1
For a copy of the
Sagology slides:
Please contact me:
John P. Girard, Ph.D.
john@sagology.com
www.sagology.com
@JohnGirard JohnGirard
My Story … My Perspective
2
Sagology
If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)
www.sagology.com 1 john@sagology.com
2. IF KNOWLEDGE IS POWER … – JOHN P. GIRARD, PH.D.
About Sagology
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Sagology is dedicated to connecting people with people to facilitate
collaboration, learning, and knowledge sharing through keynotes, workshops,
and consulting.
sagology [sāj-ol-uh-jee]
-noun
Sagology
1. the study of organizational wisdom in all its forms, esp. with reference to
technology, leadership, culture, process, and measurement
2. the study of one venerated for experience, judgment, and wisdom.
Origin:
2008; Canadian English, from Middle English sage + -ology.
Sage [Middle English, from Old French, from Vulgar Latin *sapius, from Latin sapere, to be wise; see sep- in Indo-European roots.]
-ology [Middle English -logie, from Old French, from Latin -logia, from Greek -logiā (from logos, word, speech; see leg- in Indo-
European roots) and from -logos, one who deals with (from legein, to speak; see leg- in Indo-European roots).]
If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)
Perhaps a better tittle …
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Simple Ideas that work in
Complex Environments
Complex: a group of
obviously related
units of which the
degree and nature of
the relationship is
imperfectly known
If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)
www.sagology.com 2 john@sagology.com
3. IF KNOWLEDGE IS POWER … – JOHN P. GIRARD, PH.D.
Knowledge – Nothing New?
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Knowledge Management is the
creation, transfer, and exchange of
organizational knowledge to achieve
a [competitive] advantage.
If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)
What Advantage?
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If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)
www.sagology.com 3 john@sagology.com
4. IF KNOWLEDGE IS POWER … – JOHN P. GIRARD, PH.D.
The Real Reason
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Including Ray Downey, Special Operations Command lost 95 men that day –
totaling 1,600 years of experience. (emphasis added)
If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)
History of KM
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c. 350 BC 17th Century 1950s 1990s 2000s
Aristotle Sir Francis Bacon Michael Polanyi Carla O’Dell
Classification
of
Knowledge
Aristotle
If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)
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5. IF KNOWLEDGE IS POWER … – JOHN P. GIRARD, PH.D.
What is knowledge?
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Data
Knowledge Information
knowledge is "defined broadly
Knowledge:
to include information, data,
Concepts, experience, and
communication and culture"
insight that provide a framework
(p. 293)
for creating, evaluating and
using information (p. 373).
If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)
The Cognitive Hierarchy
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Wisdom
Ackoff’s Apex
Understanding
Knowledge Knowledge
Wisdom:
Information
The collective and individual
Dataexperiences of applying
knowledge to the solution of
problems (p. 373).
If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)
www.sagology.com 5 john@sagology.com
6. IF KNOWLEDGE IS POWER … – JOHN P. GIRARD, PH.D.
Types of Knowledge
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Easier to document and Explicit
share
Contributes to Easier to
efficiency replicate
20%
Leads to
competency
Michael Polanyi 80% Tacit Carla O’Dell
Harder to articulate
Harder to steal
Higher competitive
advantage Harder to transfer
O’Dell, C. (2002, May). Knowledge Management New Generation.
Presented at the APQC’s 7th Knowledge Conference, Washington, DC.
If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)
Exchange and Transfer of Knowledge
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TACIT
n Ext
tio ern
za a
i
ial
liz
Soc
ati
on
EXPLICIT
TACIT
on
Co
ati
mb
liz
Measurement in
Leadership
a a ti
rn on
Inte
Technology
Process
Culture
EXPLICIT
If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)
www.sagology.com 6 john@sagology.com
7. IF KNOWLEDGE IS POWER … – JOHN P. GIRARD, PH.D.
Creation and Transfer of Knowledge
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TACIT
n Ext
tio ern
za a
i
ial
liz
Soc
ati
on
EXPLICIT
TACIT
on
Co
ati
mb
liz
a in
rn a ti
on
Inte
Internalization Combination
EXPLICIT
•Learning by doing •Formal Education (MBA)
•Experience •Policies
•Values/Ethos •Data mining Teradata, 1991
Wal-Mart, 2004
TYLENOL® crises of 1982 and 1986 If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)
Our Credo (Johnson & Johnson)
J&J Credo
We believe our first responsibility is to the doctors, nurses and patients,
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to mothers and fathers and all others who use our products and services.
In meeting their needs everything we do must be of high quality.
We must constantly strive to reduce our costs
in order to maintain reasonable prices.
Customers' orders must be serviced promptly and accurately.
Our suppliers and distributors must have an opportunity
to make a fair profit.
We are responsible to our employees,
the men and women who work with us throughout the world.
Everyone must be considered as an individual.
We must respect their dignity and recognize their merit.
They must have a sense of security in their jobs.
Compensation must be fair and adequate,
and working conditions clean, orderly and safe.
We must be mindful of ways to help our employees fulfill
their family responsibilities.
Employees must feel free to make suggestions and complaints.
www.jnj.com/our_company/our_credo/
If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)
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8. IF KNOWLEDGE IS POWER … – JOHN P. GIRARD, PH.D.
There must be equal opportunity for employment, development
and advancement for those qualified.
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We must provide competent management,
and their actions must be just and ethical.
We are responsible to the communities in which we live and work
and to the world community as well.
We must be good citizens – support good works and charities
and bear our fair share of taxes.
We must encourage civic improvements and better health and education.
We must maintain in good order
the property we are privileged to use,
protecting the environment and natural resources.
Our final responsibility is to our stockholders.
Business must make a sound profit.
We must experiment with new ideas.
Research must be carried on, innovative programs developed
and mistakes paid for.
New equipment must be purchased, new facilities provided
and new products launched.
Reserves must be created to provide for adverse times.
When we operate according to these principles,
the stockholders should realize a fair return.
http://www.jnj.com/our_company/our_credo/
If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)
Creation and Transfer of Knowledge
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Socialization Externalization
•Social spaces (Ba) •After action review
TACIT
•Master/apprentice •Lessons learned
•Storytelling •Metaphor
n Ext
tio ern
za a
i
ial
liz
Soc
ati
on
EXPLICIT
TACIT
on
Co
ati
mb
liz
a in
rn a ti
on
Inte
Internalization Combination
EXPLICIT
•Learning by doing •Formal Education (MBA)
•Experience •Policies
•Values/Ethos •Data mining Teradata, 1991
Wal-Mart, 2004
TYLENOL® crises of 1982 and 1986 If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)
www.sagology.com 8 john@sagology.com
9. IF KNOWLEDGE IS POWER … – JOHN P. GIRARD, PH.D.
The impact of not . . . sharing
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According to Computer Associates . . .
http://www.youtube.com/watch?v=lH39xjXaLW8
If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)
Need to Know vs Need to Share
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If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)
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10. IF KNOWLEDGE IS POWER … – JOHN P. GIRARD, PH.D.
The difference . . . Data to Knowledge
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October 27, 1917
Q1 - What time is it?
Q2 – Where are these people?
Q3 – Why is the boy smiling?
If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)
The Knowledge Edge
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14 November 2004
Wisdom
―With 3,600 stores in the United States and Understanding
roughly 100 million customers walking
Knowledge
through the doors each week, Wal-Mart has Knowledge
access to information about a broad slice of
America . . . The data are gathered item by
Information
item at the checkout aisle, then recorded,
mapped and updated by store, by state, by
Data
region . . . By its own account Wal-Mart has
460 terabytes of data.‖ ( 750,000 CDs 1 terabyte ~ 1,000,000 MB)
Hurricane
If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)
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11. IF KNOWLEDGE IS POWER … – JOHN P. GIRARD, PH.D.
A Leaders view of knowledge . . .
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―. . . there are known knowns; there are things we know that we know. There are known
unknowns; that is to say there are things that we now know we don’t know. But there are also
unknown unknowns — there are things that we do not know we don't know.‖
If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)
Runner Up
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"I think that gay
marriage is something
that should be between
a man and a woman."
If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)
www.sagology.com 11 john@sagology.com
12. IF KNOWLEDGE IS POWER … – JOHN P. GIRARD, PH.D.
Knowns and Unknowns
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Unknown Unknown
Knowns Unknowns
IQ Wal-Mart
Known Known
Knowns Unknowns
Comp Intell
If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)
Unknown unknowns
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Somewhere on the West Coast
If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)
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13. IF KNOWLEDGE IS POWER … – JOHN P. GIRARD, PH.D.
Understand the Groundswell
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“A social trend in which
people use technologies
to get the things they
need from each other,
rather than from
traditional institutions
like corporations.”
groundswell.forrester.com
If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)
The Social Technographics™ Ladder
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Creators Creators make social content
go. They write blogs or upload
Critics respond to content from video, music, or text.
others. They post reviews, Critics
comment on blogs, participate
in forums, and edit wiki articles. Collectors organize content for
Collectors
themselves or others using RSS
feeds, tags, and voting sites like
Digg.com
Joiners connect in social
Joiners
networks like MySpace and
Facebook
Spectators consume social
Spectators content including blogs, user-
generated video, podcasts,
Inactives neither create nor forums, or reviews
consume social content of any Inactives
kind
If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)
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14. IF KNOWLEDGE IS POWER … – JOHN P. GIRARD, PH.D.
The Social Technographics™ Ladder
US Adults 27
2007 2009 Creators
US 18-24 US 35-44 US 55+
18% 24% 46% 23% 12%
Critics
25% 37% 50% 34% 28%
12% 21% Collectors
38% 20% 12%
Joiners
25% 51% 85% 54% 26%
Spectators
48% 73% 89% 73% 64%
Inactives
44% 18% 3% 17% 30%
If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)
Global Top Internet Sites (Reach)
http://www.alexa.com/topsites/
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1. Google 43% 1. Google
2. Facebook 33% 2. Facebook
3. Yahoo! 26% 3. Yahoo!
4. YouTube 25% 4. YouTube
5. Live 14% 5. Amazon
6. Wikipedia 14% 6. Wikipedia
7. Blogger 12% 7. eBay
8. Baidu.com 10% 8. Twitter
9. Twitter 9% 9. Blogger
10. QQ 8% 10. Twitter
13 December 2010
If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)
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15. IF KNOWLEDGE IS POWER … – JOHN P. GIRARD, PH.D.
Consider Crowdsourcing
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Crowdsourcing is the act
of taking a job traditionally
performed by a
designated agent (usually
an employee) and
outsourcing it to an
undefined, generally large
group of people in the
form of an open call.
If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)
Crowdsourcing
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http://www.youtube.com/watch?v=TCM7w11Ultk
If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)
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16. IF KNOWLEDGE IS POWER … – JOHN P. GIRARD, PH.D.
The Generation Game
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If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)
Digital Native or Digital Immigrant?
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If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)
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17. IF KNOWLEDGE IS POWER … – JOHN P. GIRARD, PH.D.
Community Engagement – Generation V
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http://www.gartner.com/it/page.jsp?id=545108
If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)
Are You Ready?
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http://socialnomics.net/
If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)
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18. IF KNOWLEDGE IS POWER … – JOHN P. GIRARD, PH.D.
Storytelling by Steve Denning
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Purpose of Story
Sparking action
Communicating who you are
Transmitting values
Fostering collaboration
Taming the grapevine
Sharing knowledge
Leading people into the future
www.stevedenning.com/SIN-136-HBR-publishes-Telling-Tales.html
If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)
Storytelling: Commander-in-Chief
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2006
Golden
Globe
Awards
If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)
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19. IF KNOWLEDGE IS POWER … – JOHN P. GIRARD, PH.D.
If Knowledge is Power …
Why am I always in the Dark?
37
Sagology
John P. Girard, Ph.D.
john@sagology.com
www.sagology.com
@JohnGirard JohnGirard
The One Thing. . .
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. . . finding the one thing . . . but more on that later . . .
If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)
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20. IF KNOWLEDGE IS POWER … – JOHN P. GIRARD, PH.D.
The one thing . . .
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If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)
The Crasher Squirrel
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If Knowledge is Power ... © 2010 John P. Girard, Ph.D. (john@sagology.com)
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