5. Business Units
• Portal: Sohu.com
• #1 portal site in China: news, multi-media
• Changyou (Nasdaq: CYOU) : Online Gaming
• Top 3 leading online gaming service provider in China
• 67% owned by Sohu
• Sohu TV
• Top 3 leading online video site
• Sogou: Typing, Browser, Search
• Largest Chinese typing software – 80%
• Third largest browser – 8.9%
• Third largest search engine – 7.6%
5
7. Business Unit Valuation
Sohu.com
Yahoo
• Founded 1996
• Founded 1994
• 178 MM monthly unique
visitors, ranked #16 globally by
ComScore
• 470 MM monthly unique
visitors, ranked #4 globally by
ComScore
• 2012Q4 25% YoY traffic
growth
• Revenue $5 B
• Profit $4 B
• Revenue ?
• Valuation:
• Profit ?
• Valuation ?
• P/E: 7.11
• Mkt cap $25.66 B
8. Business Unit Valuation
Sohu TV
Youku Tudou (think
Hulu)
• 2012Q4 Revenue 70% YoY
growth
• 2012Q4 Revenue 30% YoY
growth
• 2012Q4 Market Share:
• 2012Q4 Market Share:
• Revenue : 12%, #3
• Revenue: 34%, #1
• DAU: 11% #4
• DAU: 31%, #1
• Average Time Spent: 10%, #4
• Content differentiation:
Focus on documentary and TV
shows
• Valuation for Sohu: $2.66 B *
0.3 = $0.80 B
• Average Time Spent: 37%, #1
•Valuation:
• Mkt cap: $2.66 B
9. Business Unit Valuation
Sogou
Baidu (think Google)
• 2013Q1 Customer 10% YoY
growth
• 2013Q1 Search volume -10%
YoY decrease
• 2013Q1 Search volume 1%
YoY growth
• 2012Q4 Revenue 41% growth
YoY to $1 B
• 2012Q4 Revenue 78% growth
YoY to $41 MM
• 2012Q4 70.81% mkt share
• 2012Q4 7.6% mkt share
• Valuation:
• Goal: Spin-off & IPO
• Valuation for Sohu: $29.2 B*
4% = $1.16 B
• P/E: 17.3
• Mkt cap: $29.2 B
10. Business Unit Valuation
Changyou (Nasdaq:
CYOU)
Sohu affiliation
• 2012Q4 Revenue 26% YoY
Growth to $623 MM
• Changyou spun-off from
Sohu in 2009 and went IPO
• 2012Q4 Profit 15% YoY Growth
to $282 MM
• 66.7% equity owned by Sohu
• 2012Q4 Registered accounts
41% YoY Growth to 248 MM
• 80% voting power owned by
Sohu
• 2012Q4 Average revenue per
active paying account 60% YoY
growth to $58.8
• Valuation for Sohu: $1.5 B *
66.7% = $1 B
• Valuation:
• P/E 5.35
• Mkt Cap: $1.5 B
11. Sum of the Parts Valuation
? + $1.16 B + $1 B + $0.8 B ≥
$2.96 B > $1.79 B
Sohu is severely undervalued.
11
12. 5 Year Stock Chart
Market cap: $1.79 B
Average Volume: 423 K
Current price: $47.04
P/E ratio: 20.3
12
13. Financials
As of Dec. 2012
Income Statement
Balance Sheet
Key Ratios
• Revenue: $1,079 MM
• 22.4% YoY Growth
• Gross Profit: $705 MM
• 65% Margin
• EBITDA: $359MM
• 33% Margin
• Net Profit: $88 MM
• 8.2%
• $2,076 MM Total Asset
• $1,232 MM Total
Current Asset
• $541 MM cash
• $991 MM Total
Liabilities
• $552 MM Total
Current Liabilities
•
•
•
•
•
EV/EBITDA: 3.4x
EV/Sales: 1.1x
P/E: 20.3
Current ratio: 2.23
5 Year Revenue CAGR:
41%
13
14. Trading below breakup value
• Theories:
• Operational: Disynergies among different business units
• Transactional: Fees going to I-Banks
• Financial: Uncle Sam
• Industry specific:
• Adversely impacted by other Chinese frauds
• Sohu Specific:
• Misperceptions from US investors
• A combination of vastly different businesses
14
15. Investment Rationales
The Positives
The Negatives
IPO of Changyou subdiary 7
Road (on track)
Sohu TV dragging the whole
group
IPO of Sogou (on track)
IPO of Sohu TV
Privitization of Sohu
15
16. China Internet Users
Online Video Users to Reach 450 Million by 2012
Millions
600
100%
90%
500
80%
Internet Users
70%
400
60%
300
50%
Online Video
Users
Penetration
40%
200
30%
20%
100
10%
0
0%
2006
2007
2008
2009
2010
2011
2012
16
17. Market size
• 4.1 billion hours watched in August--comScore
• Youtube monthly average 4 billion hours (70% intl).
• Hulu 2011 revenue -- $420 million
Online Video Market Size (in million $)
416
$450
358
$400
$350
303
$300
278
231
$250
$200
155
$150
$100
289
159
156
106
70
$50
$0
2010Q1 2010Q2 2010Q3 2010Q4 2011Q1 2011Q2 2011Q3 2011Q4 2012Q1 2012Q2 2012Q3
17
18. Exit
When any one or more of the subsidiaries go public, or
after holding for 2 years, or the company goes private.
18
28. Mobile
• China Mobile Internet Users (2012 1H) 388 million
• In 2012 1H mobile internet users surpassed PC internet
users (380 million)
• 27.7% (107 million) of mobile internet users watch videos
online
28
29. 3G User Growth
China 3G user to reach 300 million by the end of 2012
China 3G user to reach 300 million by 2012
1,200
30%
1,112
986
1,000
859
800
747
20%
Mobile phone user
600
3G user
3G penetration rate
400
301
200
10%
128
47
12
0
0%
1
2
3
4
29
34. Key Players
Youku
Tudou
Youku (NYSE:YOKU, Mkt cap:
$2 B) is the largest online
video streaming company in
China. “Youtube” of China.
Tudou, along with Youku, is
one of the oldest players in
China online streaming
industry.
Business model:
UGC+Hulu+Selfproduce+Netflix
Business model:
UGC+Hulu+Selfproduce+Netflix
Focus: Comprehensive
Focus: UGC
34
35. Key Players
iQiyi (Baidu)
Baidu (Nasdaq: BIDU, Mkt cap
$33.7 B) second largest public
internet company in China.
“Google of China”
Sohu Video (Sohu)
Sohu (Nasdaq: Sohu, Mkt cap
$1.5 B). Once a giant as a news
portal site like Yahoo.
Business Model: Hulu
Joint Venture between Baidu
and Provident Equity Partners.
Focus: Movies, US shows,
Documentary
Business Model: Hulu
Focus: Hot movies and shows
35
36. Key Players
Tencent Video
(Tencent)
LeTV
Tencent (HKG:0700, Mkt cap
$60 B) the largest public
internet company in China.
LeTV(SZ:300104, $1 B) focuses
on copyright distribution. The
only profitable site among all.
1/3 profit from ads, 2/3 from
copyright distribution
36
38. Vertical Integration: Baidu purchase iQiyi
Nov. 2, 2012 -- Provident equity fund exited iQiyi
What this means:
•
Baidu fully owns and controls iQiyi
•
iQiyi has huge capital backup
38
39. Vertical Integration: Tencent invests in video
production
$70 million investment in Huayi Brothers, largest media
production in China
Established a $80 million investment fund that specializes in
video content investment
39
40. LeTV – Box strategy
Challenge:
Privilege position as an online distribution agency
reduced.
Solution:
Expanding into TV.
40
Historically Sohu has been the largest internet portal website in China. Think Yahoo.
Charles Zhang was born in 1965 in China. In 1986 he graduated from the best university in China—Tsinghua university with a degree in physics, and later on went to pursue PhD in MIT. His life in US made him both technically capable to build a great technology and financially seasoned about the US financial market, compared to the rest of the business world in China. In 1994 Charles returned to China, and two years later founded Sohu with venture capital from 2 MIT professors. It was the first Chinese internet company backed by venture capital investment. In 2000 Charles led Sohu go public in Nasdaq. Soon it became profitable. Started off as a media portal website, Sohu has been branching out into other areas and earned great reputation as well as significant market share.
Yahoo net income margin: 79.1%Baidu: 47.5%Youku: (23.6%)Changyou: 45.3%
Blue bar represents number of internet users, gray bar people who watch videos online, yellow line penetration rate. As you can see both internet users and penetration rate have been growing at a healthy rate, and it is safe to assume, given the gap between current internet penetration of China and the western world, potential is immense.
In a recent analysis conducted by comScore, 4.1 billion hours of video was watched. In comparison, Youtube on average has 4 billion hours watched worldwide, 70% of which coming from international market. Market size in dollar terms. In third quarter 2012 the market size reached $412 million. To put in terms you are more familiar with, the annual revenue for Hulu last year was $420 million.
In terms of revenue, CR4 increased by 5 percent, but the market leaderYouku’s position significantly increased to 22%. Network effect.
Daily active user, CR4 is a lot higher 64%. CR8 94%.
Time spent on site, CR4 is 77%. The industry maybe a lot more concentrated than it initially looked like. Some companies pulled the strategy to attract more users at first, e.g. iQiyi as an entrant, has been hugely successful in terms of attracting users to spend time. They went live in 2010 and is already the 3rd largest both in terms of DAU and time spent. They achieved this by presenting less advertising when displaying shows, thus creating a better user experience but at the same time monetizing the content less effectively.
With mobile users growing exponentially it has been made clear that who ever succeeds in attracting users to start watching videos on mobile devices, who is better positioned to monetize content in the coming years.
iResearch and comScore are both independent third party internet observers. iResearch from China and comScore from US.
OriginalYoutube model – user are free to upload their own video to the websiteHulu – purchase movies and shows from content producer, play for free onlineSPC: Similar idea but content is produced on its ownAll three above make revenue from advertising.Netflix: model where users can pay to have movies /shows they’d like to watch streamed to their desired platform (computer, TV)Copyright distribution: after purchasing content, also resell it to other companies, according to the contract it has with content producer.
Youku: largest and oldest online video site in China by all measure. They strive to become the number one place for all form of video streaming in China.Tudou: comprehensive platform similar to Youku, except it has a stronger focus on UGC.
iQiyi was funded by Baidu and PEF, one of major investor for Hulu. Not surprisingly iQiyi adopted the same business model as Hulu. Baidu is the search the most popular search engine company “Google of China”. Second largest public internet company, largest online advertising company.Sohu video is again a subsidiary of an existing internet giant, focuses primarily on popular movies, US shows (how I met your mother, big bang), and documentary.
Tencent is the largest public internet company in China. They have recently broken in the industry as well. LeTV: is somewhat unique. The only profitable company right now. Majority of profit comes from copyright distribution. Whereas for all other companies it is online advertising.
Background: March 11, 2012, Youku and Tudou entered into an Agreement and Plan of Merger, or the Merger Agreement, for Tudou to combine with us in a 100% stock-for-stock transaction.Each of Tudou’s ADSs will be cancelled in exchange for the right to receive 1.595 of Youku ADSs.All share acquisition. Synergy: share resources with each other. Buyer power increased. Use resource more efficiently.
Buyer power increased. Baidu is a huge company on its own and similar to Google, is the largest online advertising company in China. iQiyi instantly has access to much larger advertisement cross-sell opportunities from the Baidu sales team. Packaged ad services.
Supplier power reduced. Access to unique content. As demonstrated in class, a integration between upstream and downstream firm will eliminates middle man – more efficient, provide better welfare to the society.
Regarding everything we talked about before, as a content redistributor, the barganing power of LeTV substantially decreased and it impacted their earnings. Instead of sticking only to its original role, LeTV developed another route—expanding into TV industry. They started creating devices like AppleTV with content streamed from internet. They’ve got regulatory license and at the same time trying to lobby the government to issue such license as few as possible.