1. “TO ANALYZE THE MARKET SHARE AND
COMPETITOR OF AIRTEL”
PRESENTED BY:

2. INTRODUCTION
The project title “TO ANALYZE THE MARKET SHARE AND
COMPETITOR OF AIRTEL” is the analysis of the big scale sector of
communication.
 . In this project study of airtel revenue, company how earn profit
from customer through retailer.
 The survey was conducted so as to analyze the big scale sector
prevailing in the current industry and the improvement that can be
made upon it.

3. Objective of the project
1. To find out the perception of Retailer towards
incentive.
2. To find out the telecom market share of
Airtel in Nashik .
3. To find out the Retailer satisfaction towards
the different plans and offers by the company.
4. To find out the competitor of Airtel in nashik .

4. COMPANY PROFILE
Bharti Tele-ventures Limited was incorporated on July 7, 1995, for
promoting investments in telecommunication services. Its subsidiaries operate
telecom services across India.
Bharti is India’s leading private sector telecommunications services
provider, with a customer base of approximately 255 million customers.
Bharti Tele-Ventures Limited have been structured into two main strategic
business groups.
1.) Mobility Leaders business group
2.) Infotel Leaders business group
these services are provided under the AirTel brand.

5. VISION :
By 2015 airtel will be the most loved brand, enriching the lives of
millions.
MISSION :
To meet global standards for telecom services that delight customers
through:
Customer service focus
Empowered
Innovative services
Cost efficiency

6. KEY PEOPLE
Mr. Sunil Bharti Mittal( Chairman &
Managing Directore)
Mr. Sanjay Kapoor (CEO-India &south Asia)
Mr. Manoj Kohli (CEO-International )
Mr. K. srinivas ( President B2C )
Mr. Drew Kelton (president B2B)
Mr. Krish Shankar (Executive Directore Human Resource)
Mr. S. Asokan (Executive Directore Supply chain)
Mr. Ajai Puri (operation Director North,East &Bangladesh)
Mr. Jagbir singh(Directore network Services)
Mr. Nilanjan Roi (cheaf financial officer)
Mr. Vinig Taneja (Operation Directore south & Srilanka)
Ms. Jyoti pawar (Directore- legal &regulatory)
Ms. Amrita Gangotra(Directore-IT)
Mr. Jai Menon(directore-innovation &IT)
Mr. B. Shrikant (CFO –India south Asia & Africa)
Mr . Bharat Bambawale ( Directore -Global Brand(India south Asia & Africa)

7. New Highlights
Bharti Airtel launches Cloud Enablement Platform powered
by HP
'Airtel Rising Stars' to bring alive young India's soccer
dreams
Bharti and Qualcomm announce partnership for 4G.
Bharti airtel to Observe Silent period from 30 June 2012

8. RESEARCH METHODOLOGY
Defination:
Research methodology means “A careful investigation or inquiry specially
through search for new facts in any branch of knowledge
Thir are two types of data collection sources are used for research
.
1. Primary Data Sources
1. Secondary Data Sources

9. Primary Data Sources:
Primary data was collected through questionnaire by
personal interviewing each respondent on a number of queries structured in
a questionnaire.
Secondary Data Sources:
Secondary data was collected from following sources;
* News Paper
* Retailer database.
* Internet
Sample size:
Sample size indicates that how many respondents are to be contacted under
the survey. Sample size for this project is 100.

10. Data Analysis & Interpretation
Oue. No.1 : Do you sale sim card ?
Sales
100
90
80
70
Yes
60
No
50
40
30
20
10
0
Yes No

11. Oue. No.2 Which Brand do you sell the most ?
Vergin
Mobile Sales
1% MTS
1%
BSNL Uninor
6% Idea
10%
26%
Tata Docomo
4%
Aircel
8%
Vodafone
10% Airtel
23%
reliance
11%

12. Oue.no.3 :How much activations do you sell and what is the percentage
of Airtel ?
Activation
Tata Docomo Mobile
Vergine
MTS
5% 1% 1% Idea
Reliance
18%
8%
Vodafone
10%
Airtel
20%
Uninor
25%
Aircel
12%

13. Oue.no.4: are you done Recharge by using *122# Plan ?
*122# Plan
40
35
30
25
Done Recharge
Dailed but Not done
20
Not Done
15
10
5
0
Done Recharge Dailed but Not done Not Done

14. Ou.no.5 :Do the company executives visit your shop regularly to convey
schemes?
100
90
80
70
60 YES
NO
50
40
30
20
10
0
YES NO

15. Distribution channel of Airtel in Nashik
In Distribution the company’s Distributors plays very important role. Direct sales are
done by Distributor. Distributors gets the product of bharti Airtel directly from the
company.
Sales are done by these three process.
Sale through DSE.
Market Activities.
Promotional Activities.
Total Sales revenue/month = Approx. 3 crore
Total Activation in Jun = Approx. 35000
Total No. of Distributors in Nashik zone = 4
Total No. of Retailers in Nashik Zone =1800

16. FINDINGS
Idea is the Market Leader in Nashik . This result is based upon the Sales
Revenue of various telecom player in Nashik City.
Airtel and Idea are having near about similar Sales revenue then Idea and
Airtel are Competitor of each other.
Airtel having Excellent network quality in cities and town as well as good
network quality in Rural Areas.
Airtel having various tariff plans which attracts more customers compare to
other telecom players.

17. Limitation of study
The research will be conducted in a Nashik selected area.
 The respondent will be limited so cannot be treated as a whole population.
Due to communication gap. it is possible that the respondents are not be able to
understand the questionnaire and can cause misleading results.

18. Suggestion
It should motivate the Retailer to increase sales revenue by
giving gifts and rewards etc.
It should provide expertise regularly visit to Retailer to giving
the knowledge of sales promotion, coming technology, offers
and plans.
It should concentrate on advertisement like Road side
hoardings and banners.

19. Conclusion
In Nashik it is found that Airtel is most attracting Brand and it gives
very good service to Retailers. Idea is most closer competitor of Airtel .
Idea is Market leader in Sales Revenue where Airtel placed in 2nd
position.
In nashik city airtel place at no.1 in network quality than other company.