Copywriting Articles by Brian Clark

1. Copywriting Secrets of the Masters:
Building Traffic the Smart Way: Why Not All Traffic is
Created Equally
Brian Clark
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2. Building Traffic the Smart Way: Why Not All Traffic is
Created Equally
We all need traffic. And because smart blogging tends to attract links, a
whole lot more people have started blogging and creating "link bait" content.
But you've also got to think about how that traffic will perceive you when it
stops by, and whether those visitors will likely ever return.
Are you a professional looking for new clients? Are you selling novelty items,
or expensive modern art? Do you cater to a sophisticated advertising
demographic, or are you after more of a Blue Collar Comedy crowd?
You should also be thinking about the type of traffic that you attract, rather
than just the quantity. Posting the latest goofy video making the rounds on
You Tube on your law firm blog might bring in some traffic, but I'm not sure
it would have translated into a spike in retainer agreements.
Here's another example: I recently posted an article that used the Spanish
introduction to an alternative rock song as an illustration of the point I
wanted to make. Making that point to my English-speaking audience
required a translation. Within days I began getting search engine traffic from
people who wanted to know what that Spanish intro means in English,
thanks to the fact that the article leads off with both versions.
Now, having one alternative rock fan find another--who also happens to blog
about copywriting--isn't a bad thing. But it's likely they'll just leave after
finding what they want, never to be seen again.
Targeted traffic is more valuable than tons of traffic. Unless of course the
tons of traffic is targeted.
Say that five times fast.
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3. Brian Clark is the founder of the popular and highly respected blog
www.copyblogger.com
Over the years, we’ve been fortunate that people say a lot of nice things
about Copyblogger and Brian:
 Advertising Age ranks Copyblogger as a top marketing blog in its
Power150 list.
 The Guardian named Copyblogger one of the world’s 50 most powerful
blogs.
 Brian Clark was ranked #3 of the 100 Most Influential Online
Marketers of 2009.
 Technorati says Copyblogger is one of the most popular blogs in the
world.
 The editors of Performancing named Brian Clark the most influential
blogger of 2007.
 BusinessWeek says entrepreneurs should follow Copyblogger on
Twitter.
 Dunn and Bradstreet says Brian Clark is one of the most influential
people in small business on Twitter
Brian has been featured in the following books:
 Linchpin by Seth Godin
 Meatball Sundae by Seth Godin
 Trust Agents by Chris Brogan and Julien Smith
 Internet Marketing From the Real Experts (Contributor)
 The New Rules of Marketing and PR by David Meerman Scott
 Free Agent Nation by Daniel Pink
 Problogger by Darren Rowse and Chris Garrett
 e-Riches 2.0 by Scott Fox
 Gravitational Marketing by Jimmy Vee and Travis Miller
 Career Renegade by Jonathan Fields
 The Referral Engine by John Jantsch

www.ProCopyWritingTactics.com

4. Brian will be sharing his expertise with participants at the AWAI Fast Track to
Success Bootcamp and Job Fair which will be taking place on October 26 –
29th 2011 in Delray Beach. At Bootcamp Brian will teach you proven content
marketing strategies before showing you how to use them with your clients
to further increase your value — and your fees! Click here to find out more.
This special report is brought to you free courtesy of
www.ProCopyWritingTactics.com
www.ProCopyWritingTactics.com