2. Who are we… Bio I'm a Business Strategist, Social Media enthusiast, Toastmaster, Les Mills instructor, wake & snowboarder, soccer fan, health freak & food lover. Bio Sales, marketing and the quest for ultimate customer service, plus a dash of email and social media marketing for fun.
3. This session will explain What social media is Why it is important for business Why you should have a social media strategy
24. “ If they are saying nothing about you, you are not even in the game. If people say you stink, at least you are in the conversation and you can turn it around.” Thomas Hoen, Director of Brand Communications & new media at Eastman Kodak Co.
56. Some tools Hootsuite – Managing most common social media sites http://hootsuite.com/ Tweetdeck - better mobile application http://www.tweetdeck.com/ Spredfast – Social media campaign managementhttp://spredfast.com/ Google alerts – set up alerts for keywords you are monitoring http://www.google.com/alerts Tweetbeep– like google alerts for twitter http://tweetbeep.com/ Icerocket & twingly – search engines for blogs etc. http://www.icerocket.com http://www.twingly.com/
57. Recap: What is social media Why it is important for business Why you should have a social media strategy
58. The one day workshop will How a social media strategy can help you drive your business strategy How to implement a social media strategy Explain how the different tools can be used (focus on FB, Twitter, LinkedIn)
Everyone wants…that is true.Nobody know how- with our help you will know how.And you will get the results that you expect.
there is a lot out there, youdont need to do everything from day one, it is a journey and you can take one step at a time
It is constantly changingDifference between sm and website: website is one-way conversation (even with blogs = limited interactivity), sm is two way communication and real-time
Biggest social shift since the invention of the telephoneListening becomes more important than speaking, Two sided communication: not the traditional broadcasting one way approach, but giving customers a opportunity to have a voice, and give your business the opportunity to listen, individuals within an organisation connect with individual out of the organisation=> making companies more personal and approachable
It is expanding the ways and means of which businesses can be closer to their customers, how does it do that:
Builds awareness: by engaging on a personal level, people find out what you and your company does
Increases visibility: it levels the playing field as small businesses have the same tools then corporates; sm interactions are real-time hence information spreads faster
Extending your offline community into the online world, possibility of targeting different segments, also social networks facilitates building communities as humans want to belong to groups, another way of connecting with like-minded people
Opportunities for market research (competitive research as well as R&D), recruitment and others
The more material you have online the better is your exposure and the more ranks you can occupy->important for brand mgmt
Show social media revolution video
78% believe in peer recommendations, only 14% trust advertising
Facebookover 500 million users
4 square: 1mill in a year, 2mill in 3mths and 1.5 to reach 3mill
Nz: 65% is two thirds use facebookSocial media usage in relation to population is bigger than US
One of my clients is unleashed: we made sure that the social media strategy was implemented before the launch of website
Shift worldwidereadership of newspapers all over the world is declining:We no longer search for news, the news find to us
Social media has changed how the press operates as well. Social media has lifted a barrier to entry: You no longer have to wait for the press to pick up your story but you can broadcast/publish yourselfPress uses social media to find stories and validating stories through trusted relationships (e.g. #eqnz)
Cost: it is not free and not easy, you get back what you put in, needs proper resourcing
Always need to evaluate your progress & results: tangibles like increased website traffic can be measured as long as its online you can measure it
Alignment: the social media strategy needs to be aligned with business strategy
Consistency across the different channels or sites- dont want a disjointed campaign but leverage of the different channels e.g. Blog & twitterBut also consistent engagement: time mgmt, set aside time for rt, comments etcConsistent Personality: Voice also should be positive, same rules than in face-to-face communication: never send anything you wouldnt say in person
so react to negative & positive feedback: Ability to publicly solve a problem shows that you are compassionate and caring company,What is purpose of tool, e.g.
3 levels, and understoodDepends on industry and businesswe encourage the 3rd – best practise by avoiding the place where conversation is happening, missing out on opportunity to listen
Implementation of social media strategy is no different than implementing any other strategy
Many tools/channels out there but will focus on 4 most popular
Youtube: Second biggest search engine after googleGood for SEO as videos rank high, 200mil videos watched daily
As with everything it is important to measure progress and results, we recommend using analytics tools such as google analytics or catalystsonar to measure website traffic etc.
Once you have a certain amount of engagement you will find logging on to each individual tool cumbersome. you can automate some of the processes and managing the volume of interaction by using aggregation tools such as hootsuite or tweetdeck, thus working more efficiently ….You might doubt the relevance of the tweets you are seeing on the screen…
The separation between business and personal lifes doesn’t exist anymore, they are blurring, nothing we can do about it, so we either learn to manage it or ??
Spredfast: campaign management but also more sophisticate reporting(Also: Chatter (salesforce)- private collaboration space for companiesNing: create your own social network
