My PhD progresses presented at IPID 2011 Symposium, Lugano, 12-13 September 2011.

1. RE-THINK (to RE-ACT)!
Perspectives from Mozambican Community
Multimedia Centres
Sara Vannini
IPID Symposium 2011
Lugano, CH

2. What is my purpose here?
• Speak about RE-ACT
• Discuss about what I want to do for my PhD
• Ask for your feedbacks

3. RE-ACT: What it is about
Investigating Social Representations of
CMCs in Mozambique to find possible
misalignments in their conceptualizations.
Rega, 2010

4. RE-ACT: What it is about
Misalignments previously identified:
1) between the founding organization and the
community;
2) between the founding organization and the
local staff.

5. RE-ACT: What it is about
Misalignments previously identified:
1) between the founding organization and the
O R
community; A CT
F
IT Y
2) between the founding L
I organization and the
A B
local staff.
A IN
S T
S U

6. Social Representations: HOW?
Sample selection:
10 CMCs (out of 34),
chosen by crossing factors as location,
ownership, year of foundation and variety
of services offered.

7. Social Representations: HOW?
• Field Visits (Observation)
• Semi-structured Interviews
• Photo-elicitation
•

8. Social Representations: HOW?
• Field Visits (Observation)
• Semi-structured Interviews
• Identity: structure, history, goals, models...
• People (Staff & Visitors)
• Experience in the CMC
• Services (offered, used, wished)
• Context (community, media access)

9. Social Representations: HOW?
• Field Visits (Observation)
• Semi-structured Interviews
• Photo-elicitation
• What they liked at most
• What could be improved
• What the CMC represented for them
•

10. Social Representations: HOW?
• 241 Interviews (110:50:49 hours)
• 361 Photos

11. What is my purpose here?
• Speak about RE-ACT
• Discuss about what I want to do for my PhD
• Ask for your feedbacks

12. RE-THINK: what do they think?
• Content Analysis of the Interviews
• Grounded Theory?
• others?
• Photo-Elicitation Analysis
• Content Analysis?
• Photo Semiotic?

13. RE-THINK: what do they think?
• Content Analysis of the Interviews
• Grounded Theory?
• others?
• Photo-Elicitation Analysis
• Content Analysis?
• Photo Semiotic?

14. RE-THINK: what do they think?
• Content Analysis of the Interviews
• Grounded Theory?
• others?
• Photo-Elicitation Analysis
• Content Analysis?
• Photo Semiotic?

15. RE-THINK: First Impressions
Interviews:
Not many inter-group, rather significant
intra-group misalignments.

16. RE-THINK: First Impressions
1):
The idea was to install a Community Radio
and a Telecentre together to take advantage
of the synergies between the two
components.
The project wanted to proof that it was
possible to create a venue (in the rural
areas) where everyone could access
information, even of the world out there.

17. RE-THINK: First Impressions
2):
It was a new experience at that time, it
was not only to bring the radio, but also
the telecentre, put them together to see
how it worked. The idea was to give
Community Radios some ways to sustain
themselves, and this peculiarity of
telecentres came out. And also, we
thought about making the information
arrive to the communities.

18. RE-THINK: First Impressions
Interviews:
Not many inter-group, but rather intra-
group misalignments.

19. RE-THINK: First Impressions
Photos on representations:
- emblems
- tree
- tools
- community

21. ... a plant we cannot let shrivel: we have
to water it to make it grow and make the
garden beauty. So the centre gives beauty
to the community and to our district.
It’s a reference point for us.
Carla, Chókwè

23. ... a toolbox: it guarantees that the centre
is working. Mainteinance is my life and the
life of the telecentre, because the
knowledge I have regarding this toolbox, I
can use it here, but my knowledge...
wherever I go, it comes with me, it won’t
be the same one but the toolbox is here, in
my head. This means that bread is also
here, here is where my bread is.
Rosário, Chiure

25. I went up there to photograph the
community: This is to be able to explain
to myself that I am here to serve the
community.
Ivete, Morrumbene

26. RE-THINK: First Impressions
Photos on representations:
- plant
- tools
- community
- emblems

27. What else I would like to do
More in-depth linguistic analysis on some
parts of the interviews.
• highlight similarities and discrepancies;
• investigate the possible repetition of “learned
patterns”.

28. Questions!
• Content Analysis:
• Recommended Methods?
• Photo-Elicitation Analysis:
• Content Analysis + Photo Semiotic... what else
• In-depth linguistic analysis:
• Theories? Methods?

29. THANK YOU!
Perspectives from Mozambican Community
Multimedia Centres
Sara Vannini
sara.vannini@usi.ch
www.newmine.org