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S a r a Va n n i n i
                     NewMinE Lab
Università della Svizzera italiana
1stCrossFieldresidentialseminarFeb.2012
C O MMU NI T Y
                                          M U LT I MED IA
                 S a r a Va n n i n i
                     NewMinE Lab          C E N T R ES :
Università della Svizzera italiana        P E R C E PT IONS
1stCrossFieldresidentialseminarFeb.2012
                                          F ROM
                                          M OZ AMB I QU E .
P r o j e c t R E - AC T :
Social Representations of
CMCs in Mozambique &
Actions for Improvement.

My Broad Topic:
Hints from the literature
and    interesting      research
questions.

Frameworks:
Striving to find the right
theory and methodology.
P r o j e c t R E - AC T :
Social Representations of
CMCs in Mozambique &
Actions for Improvement.

My Broad Topic:
Hints from the literature
and    interesting      research
questions.

Frameworks:
Striving to find the right
theory and methodology.
C o m muni ty M u l t ime di a C e n tr e s
1

2
2
1


C o m muni ty M u l t ime di a C e n tr e s
C o m muni ty M u l t ime di a C e n tr e s
C MCs Definition:


           CMCs are community-based facilities
offering both community radio broadcasting and

telecentre services (access   t o t h e I n t e rn et
                                 and other ICTs).




                                    U N E S C O, 2 0 0 5
C MCs Model Logic:



               …fostering equitable     access to
         i n f or ma ti on a n d k n ow led g e       for
development, reduce the digital divide, promote

      social inclusion, public   p a r t ic ipa ti on ,
         e d uca tion ,   agriculture, health, etc..
                                     U N E S C O, 2 0 0 5
C M Cs i n M oz a mbi q ue
        2000   UNESCO


   2000-2004   8 CMCs in Mozambique (Community
               Radios 1990s)


   2004-2005   scale-up phase (plan: 50 new CMCs)



        2010   MZ Ministry of Science and Technology
               (128 districts)

        2011   34 CMCs
S o c ia l R ep r e s en ta ti ons
S o c ia l R ep r e s en ta ti ons




                                     Moscovici, 1973
S o c ia l R ep r e s en ta ti ons

        systems of values, ideas and practices, that are

        shared among a given group

                                         Moscovici, 1973
to establish how people
                            interpret their world

2 f u n c t ion s o f S R   to enable people to
                            communicate with
                            the other
                            members of the
                            community



                                     Moscovici, 1973
S o c ia l R ep r e s en ta ti ons

        (Mis)Alignments in their conceptualization are a

        good Social Sustainability indicator
Definition of the Sample (10 out of
                        34 CMCs)


                        Field Work:
                        241 Semi-structured Interviews
                        361 Pictures
S o c ia l              (initiating agencies, staff, users,
                        “non-users”)
R ep re sent ati on s
                        Transcriptions
of CMCs
                        Coding in progress…

                        Questionnaire to “non-users”
S o c ia l                          A c t ion s
R ep re sent ati on s   f o r I m p r ove men t
of CMCs                            of CMCs
P r o j e c t R E - AC T :
Social Representations of
CMCs in Mozambique &
Actions for Improvement.

My Broad Topic:
Hints from the literature
and    interesting      research
questions.

Frameworks:
Striving to find the right
theory and methodology.
S o c ia l
R ep re sent ati on s
of CMCs
Pr oje ct R Q s

      What do they think about CMCs (RC + TC)?

      Are there misalignments (RC + TC)?
Pr oje ct R Q s

      What do they think about CMCs (RC + TC)?

      Are there misalignments (RC + TC)?
O n e S t ep B a c k …
C MCs Model Logic:



               …fostering equitable     access to
         i n f or ma ti on a n d k n ow led g e      for
development, reduce the digital divide, promote

      social inclusion, public   p a r t ic ipa ti on ,
         e d uca tion ,   agriculture, health, etc..
                                     U N E S C O, 2 0 0 5
C MCs Model Logic:



               …fostering equitable     access to
         i n f or ma ti on a n d k n ow led g e4 D
development, reduce the digital divide, promote

      social inclusion, public   p a r t ic ipa ti on ,
         e d uca tion ,   agriculture, health, etc..
P e op le’ s p e r cep tion s
P e op le’ s p e r cep tion s



Community’s perceptions are key success factors.
L i t e r at u re
L i t e r at u re

                    Technological Determinism.


                                Digital Divide.
                                Globalization.



                                    Wilson,   2003
                                 T homson,    20 04
                                     Budd,    2005
                                    Brown,    2009
L i t e r at u re

                    ICTs for Learning.




                      Contradictions.




                          Brown, 2009
Information.      ICTs for Learning.

    Knowledge4D.
       Education.


(Social Inclusion).       Digital Divide.

    Participation.        Globalization.

  Information and
  Communication.
                      Tech. Determinism.
                         Contradictions.
According to people’s perceptions, do CMCs enable
communities to:

-   Be better informed?
-   Be more educated?
-   Communicate more effectively?
-   Participate more?


Both RC and TC components?


Are there (extra-tech/extra-infrastructural) barriers?
Am I in a loop?
P r o j e c t R E - AC T :
Social Representations of
CMCs in Mozambique &
Actions for Improvement.

My Broad Topic:
Hints from the literature
and    interesting      research
questions.

Frameworks:
Striving to find the right
theory and methodology.
T h e or eti ca l F r a m ew ork
S o c ia l R ep r e sen ta ti ons
C o n str ucti vism




S o c ia l R ep r e sen ta ti ons
C o n str ucti vism


                    People’s realities.
Consequences of their constructions.


Different voices, possibly all of them.
M e th od olog i ca l F r a m ew or k
Q u a li ta tiv e + Q u a n tit at iv e
C o n tent A n a ly si s
     P h o to E l i c i ta tio n
S e m i o tic s ( p i ctu r e s )
       Q u e s tio n n ai re s
I s t a r te d i n d uct iv e…
S a r a Va n n i n i
             NewMinE Lab
T HANK YOU   Università della Svizzera italiana
             sara.vannini@usi.ch

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Perceptions of Community Multimedia Centres in Mozambique

  • 1. S a r a Va n n i n i NewMinE Lab Università della Svizzera italiana 1stCrossFieldresidentialseminarFeb.2012
  • 2. C O MMU NI T Y M U LT I MED IA S a r a Va n n i n i NewMinE Lab C E N T R ES : Università della Svizzera italiana P E R C E PT IONS 1stCrossFieldresidentialseminarFeb.2012 F ROM M OZ AMB I QU E .
  • 3. P r o j e c t R E - AC T : Social Representations of CMCs in Mozambique & Actions for Improvement. My Broad Topic: Hints from the literature and interesting research questions. Frameworks: Striving to find the right theory and methodology.
  • 4. P r o j e c t R E - AC T : Social Representations of CMCs in Mozambique & Actions for Improvement. My Broad Topic: Hints from the literature and interesting research questions. Frameworks: Striving to find the right theory and methodology.
  • 5. C o m muni ty M u l t ime di a C e n tr e s
  • 6. 1 2
  • 7. 2
  • 8. 1 C o m muni ty M u l t ime di a C e n tr e s
  • 9. C o m muni ty M u l t ime di a C e n tr e s
  • 10. C MCs Definition: CMCs are community-based facilities offering both community radio broadcasting and telecentre services (access t o t h e I n t e rn et and other ICTs). U N E S C O, 2 0 0 5
  • 11. C MCs Model Logic: …fostering equitable access to i n f or ma ti on a n d k n ow led g e for development, reduce the digital divide, promote social inclusion, public p a r t ic ipa ti on , e d uca tion , agriculture, health, etc.. U N E S C O, 2 0 0 5
  • 12. C M Cs i n M oz a mbi q ue 2000 UNESCO 2000-2004 8 CMCs in Mozambique (Community Radios 1990s) 2004-2005 scale-up phase (plan: 50 new CMCs) 2010 MZ Ministry of Science and Technology (128 districts) 2011 34 CMCs
  • 13. S o c ia l R ep r e s en ta ti ons
  • 14. S o c ia l R ep r e s en ta ti ons Moscovici, 1973
  • 15. S o c ia l R ep r e s en ta ti ons systems of values, ideas and practices, that are shared among a given group Moscovici, 1973
  • 16. to establish how people interpret their world 2 f u n c t ion s o f S R to enable people to communicate with the other members of the community Moscovici, 1973
  • 17. S o c ia l R ep r e s en ta ti ons (Mis)Alignments in their conceptualization are a good Social Sustainability indicator
  • 18. Definition of the Sample (10 out of 34 CMCs) Field Work: 241 Semi-structured Interviews 361 Pictures S o c ia l (initiating agencies, staff, users, “non-users”) R ep re sent ati on s Transcriptions of CMCs Coding in progress… Questionnaire to “non-users”
  • 19. S o c ia l A c t ion s R ep re sent ati on s f o r I m p r ove men t of CMCs of CMCs
  • 20. P r o j e c t R E - AC T : Social Representations of CMCs in Mozambique & Actions for Improvement. My Broad Topic: Hints from the literature and interesting research questions. Frameworks: Striving to find the right theory and methodology.
  • 21. S o c ia l R ep re sent ati on s of CMCs
  • 22. Pr oje ct R Q s What do they think about CMCs (RC + TC)? Are there misalignments (RC + TC)?
  • 23. Pr oje ct R Q s What do they think about CMCs (RC + TC)? Are there misalignments (RC + TC)?
  • 24. O n e S t ep B a c k …
  • 25. C MCs Model Logic: …fostering equitable access to i n f or ma ti on a n d k n ow led g e for development, reduce the digital divide, promote social inclusion, public p a r t ic ipa ti on , e d uca tion , agriculture, health, etc.. U N E S C O, 2 0 0 5
  • 26. C MCs Model Logic: …fostering equitable access to i n f or ma ti on a n d k n ow led g e4 D development, reduce the digital divide, promote social inclusion, public p a r t ic ipa ti on , e d uca tion , agriculture, health, etc..
  • 27. P e op le’ s p e r cep tion s
  • 28. P e op le’ s p e r cep tion s Community’s perceptions are key success factors.
  • 29. L i t e r at u re
  • 30. L i t e r at u re Technological Determinism. Digital Divide. Globalization. Wilson, 2003 T homson, 20 04 Budd, 2005 Brown, 2009
  • 31. L i t e r at u re ICTs for Learning. Contradictions. Brown, 2009
  • 32. Information. ICTs for Learning. Knowledge4D. Education. (Social Inclusion). Digital Divide. Participation. Globalization. Information and Communication. Tech. Determinism. Contradictions.
  • 33. According to people’s perceptions, do CMCs enable communities to: - Be better informed? - Be more educated? - Communicate more effectively? - Participate more? Both RC and TC components? Are there (extra-tech/extra-infrastructural) barriers?
  • 34. Am I in a loop?
  • 35. P r o j e c t R E - AC T : Social Representations of CMCs in Mozambique & Actions for Improvement. My Broad Topic: Hints from the literature and interesting research questions. Frameworks: Striving to find the right theory and methodology.
  • 36. T h e or eti ca l F r a m ew ork
  • 37. S o c ia l R ep r e sen ta ti ons
  • 38. C o n str ucti vism S o c ia l R ep r e sen ta ti ons
  • 39. C o n str ucti vism People’s realities. Consequences of their constructions. Different voices, possibly all of them.
  • 40. M e th od olog i ca l F r a m ew or k
  • 41. Q u a li ta tiv e + Q u a n tit at iv e
  • 42. C o n tent A n a ly si s P h o to E l i c i ta tio n S e m i o tic s ( p i ctu r e s ) Q u e s tio n n ai re s
  • 43. I s t a r te d i n d uct iv e…
  • 44.
  • 45. S a r a Va n n i n i NewMinE Lab T HANK YOU Università della Svizzera italiana sara.vannini@usi.ch