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Problem Recognitions!
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AU Workshop II semester

  • 1.
  • 2. Problem Recognitions! !"  #$%&'()*+'*,&-$./-%0&.1&)*/2%30/4%0&1.3&0,)+%*,0& 5$/-$&63.2/+%&!"#"$%&'()&&"()$)#!',.&700)864.*&9*/2%30/,:;& <"  #$%3%&'3%&0.8%&*+,%-.+'/0&1'02'#0)34!',$',&=%'+&,.&#"!5+&(+5-0*& ,.5'3+0&700)864.*&9*/2%30/,:&'8.*>&,$%&,'3>%,0;& ?"  #$%&-)33%*,&#+1"%&)0'>%&/0&*03'!)"3%6$+'5/,$&,$%&=/1%0,:=%&.1&0,)+%*,0;& &
  • 3. Communication Objectives! !"  #.&63.2/+%&"*20&#%-0*'%*1'!3&+*,34''(.),'700)864.*&9*/2%30/,:;& <"  #.&-3%',%&%*'+*,%,+#+*3'(%,5%%*&@/>$&A-$..=&A,)+%*,0&'*+& 700)864.*&9*/2%30/,:&(:&)0/*>&%B6%3/%*4'=&8'3C%4*>;& ?"  #.&-3%',%&3&)!3/0&34"*+!!&,.5'3+0&-)33%*,&79&A,)+%*,0&'*+&@/>$& A-$..=&A,)+%*,0;& D"  #.&!-#)$%3+&,$%&,'3>%,&>3.)6&,.&%*3.==&'*+&0,)+:&',&700)864.*& 9*/2%30/,:;&!
  • 5. E3/8'3:&#'3>%,F&7",4'8(400$'83)1+*3' 9';%<'"*'%'$"2+' :M?C>N8?AOP8'8>Q>RA?SM' & '& & & & & & & & & & & G& 5'*,& ,.& 0,)+:& ',& ,$%& )*/2%30/,:& ,$',& $'0& >..+& &+5)3%-0*I& '*+& ,$%*& =..C& ',& ,$%& !3)1<' 5&0,&%#!;&& =!G'T)*"I%'8G' & & & & & #$%& 3)"-0*' 2++& 5/==& (%& ,$%& ,$/3+& -.*-%3*%+I&'*+&!0("+3<&5/==&(%&,$%&='0,&,$/*>& UVJUW'<+%&!'0$1' , $ ' , & G & 5 / = = & - . * 0 / + % 3 ;&& =>;?9'79@?A8'B'C?>D8' &&&&&&&&&&G&'=5':0&E*1'"*20&#%-0*'%60)3')*".+&!"3<'."%'?*3+&*+3'0)-$& '0& +1)F0*+!G(0#' H' 1+IJ1G(0#' %*1' 34+' 0K("%$' /+6!"3+& 1.3& %'-$& ) * / 2 % 3 0 / , : ;& & & & & & & & & & &H.3%.2%3I&G&>.&,.&+1)(%-0*%$'+L4"6"-0*',.&-.*0)=,&5/,$& 0%*/.30& '*+& /*0,3)-,.30& '(.),& & )*/2%30/,:& ,$',& G& 5'*,& ,.& C*.5;& & & & & & & & & & &G*&'++/4.*I&G&-.*0)=,&5/,$&8:&%1."!"*,'"*!3&)(30&&1.3&,$%& 0 ) > > % 0 4 . * ;&
  • 6. Targets’ Insight! D4%3'!3)1+*3!'$00I'20&'X! 8+$2J+!3++#F&@'2/*>&-.*J+%*-%&/*& .*%K0&.5*&5.3,$&'*+&'(/=/4%0;& • &&#$%:&5'*,&,.&0,)+:&5$',&,$%:&=/C%;& • &&#$%:&'3%&%'>%3&,.&%B6='/*&,.&6'3%*,0& &&&&5$',&,$%:&5'*,&,.&(%;& !" #$ %&'()*)&+ ,$ <4BCD&4E&+ S*$"*+'#+1"%Y'L06%-/'==:&0.-/'=& 7=$ <42&+4&2 *%,5.3C/*>&M%;>;&N'-%(..CI&O.)#)(%I&'*+& ?+042@A6 >=$ =>$ .*=/*%&>'8%"! 8*9*:04& 5*603 -./0102034 ;$ 7$ #$
  • 7. 9';%<'"*'%'$"2+' A%-.*+'3:&#'3>%,F&9:'83)1+*3' =>;?9'79@?A8'B'C?>D8' =!G'A%*<%'AG' [J[]'<+%&!'0$1' & & & & & & & &N/30,&.1&'==I&G& %!I+1'#<'($0!+' 5+&!0*' !)(4' %!' #<' 2&"+*1' %*1' #<' !+*"0&' '(.),& ,$%& )*/2%30/,:& ,$',& G& '8& /*,%3%0,%+& /*;& P%B,I& G& 0%'3-$%+& /*1.38'4.*& /*& 0K("%$' /+6!"3+& '*+& G& $'+& .66.3,)*/4%0& ,.& ."!"3' 34+' ) * " . + & ! " 3 < ;& :M?C>N8?AOP8'8>Q>RA?SM' & & & & & &G&-$..0%&79&(%-')0%&9:&4%!'%*'+L(+$$+*3' $%*,)%,+'!I"$$I&%06%-/'==:&/*&L*>=/0$&'*+&'=0.&4%!' %' ,001' Z)%$"3<' 02' +1)(%-0*;& G& (%=/%2%' ,$',& ,$%& ,&%1)%3+1' !3)1+*3!' %&+' +L5+&3!' "*' 34+"&' E+$1G'
  • 8. Big Idea! ?*!",43'2&0#'7",4'8(400$' 83)1+*3!'%*1'9:'83)1+*3!' %60)3'9:',&%1)%3+1' TNS^>88?SM9Q';>8A?M9A?SM' _D+'5$%<'/4%3'/+'$"I+H'D+P&+'/"!+'/4%3'/+'$+%&*`' ?*!",43'02'!3)1+*3!' ^)*(-0*%$'6+*+E3'02' 9!!)#5-0*':*".+&!"3<' =001'%*1'A0*+Y &Q648/04-& & &N)*& & &#3)0,5.3,$:&& -'*&(%&T&02+!!"0*%$! & &R3%+/(/=/,:&
  • 9. Campaign Timeline R%#5%",*Y&SE3.1%00/.*'=&T%04*'4.*F&U%&E=':&U$',&U%&V/C%I&U%K3%&U/0%&U$',&U%&V%'3*W& R%#5%",*'Q+*,34Y'X&H.*,$0& R%#5%",*'T+&"01Y'Q-,.(%3&<Y!!&Z&763/=&<Y!<! S*$"*+' ,%#+' 840&3' S5+*' <! E$#' 40)!+' (0*3+!3''' S6a+(-.+!F&& Z&#.&/*1.38&/86.3,'*,&6%(I,&0)*1&'*+& '''!3&+*,34'.1&700)864.*&9*/2%30/,:;& Z&#.&048)=',%&"*.0$.+#+*3'%*1' =06"$+' >L4"6"-0*' '''+*,%,+#+*3'(:&)0/*>&%B6%3/8%*,'=& %55$"(%-0*' S6a+(-.+!F& &&&8'3C%4*>;& Z&#.&048)=',%&"*.0$.+#+*3'%*1'+*,%,+#+*3'(:& N0%1' !40/' &&&)0/*>&%B6%3/8%*,'=&8'3C%4*>;& Z&#.&-3%',%&,$%&3&)!3/0&34"*+!!&,.5'3+& &&&700)864.*&9*/2%30/,:&&'8.*>&,$%&-)33%*,& @<':!"*,Y' !! &&&0,)+%*,0;& =%!!'#+1"%',.&3%'-$&,$%& Z&#.&!-#)$%3+&,$%&,'3>%,&>3.)6&,.&%*3.==&'*+& &&&0,)+:&',&700)864.*&9*/2%30/,:;& ,'3>%,0;!
  • 10. Executions' T4%!+'?Y'S(306+&'[UU'b'c%*)%&<'[U['' ! S*$"*+' ,%#+' 840&3'E$#' S5+*' (0*3+!3''' 40)!+' =06"$+' >L4"6"-0*' %55$"(%-0*' N0%1' !40/'
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  • 15. g+<'>L+()-0*Y'S*$"*+',%#+' S6a+(-.+!Y& !;  #.&-3%',%&,$%&/*2.=2%8%*,&& <;  #.&63.2/+%&/*1.38'4.*& ?;  #.&0$.5&3%'=&=/1%0,:=%&& & 9)1"+*(+!',+3d' •  E%.6=%&C*.5&5$',&,.&63%6'3%&(%1.3%& %*,%3/*>&,$%&)*/2%30/,:&2/'&.*=/*%& >'8%;& =%"*'/+6!"3+!'20&'5&0#0-*,Y' •  79&Q_-/'=&U%(0/,%& • &&&N'-%(..C;-.8& • &&&['6..C;-.8& • &&&T%CZT;-.8&
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  • 18. 9:'N0%1'840/' R.36.3',%&5/,$&^9A'&%1"0'' M+/3%-,=:&,'=C&,.&,%%*'>%30"&'*+& 63.8.,%&9:'N0%1'840/;! b.,%&1.3&305'U'7",4'8(400$!' 34%3'/"$$'6+'!+$+(3+1'1.3& 700)864.*&9*/2%30/,:&30'."!"3;!
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  • 21. g+<'>L+()-0*Y'>1)(%-0*%$'>L4"6"-0*' S6a+(-.+!Y' !;  #.&/*1.38&'*+&63.2/+%&/*1.38'4.*& <;  #.&048)=',%&/*2.=2%8%*,&'*+& %*>'>%8%*,& 9)1"+*(+',+3d' #$%:&>%,&,$%&/*Z+%6,$&/*1.38'4.*&'(.),&700)864.*&9*/2%30/,:;&
  • 23. g+<'>L+()-0*Y'9:'840&3'^"$#' S6a+(-.+!Y' !;  #.&63.8.,%&*%5&8%00'>%& <;  #.&>/2%&8.3%&.66.3,)*/4%0&,.&@/>$&A-$..=& A,)+%*,0&5$.&$'2%&06%-/'=&'(/=/4%0& ?;  #.&)0%&,$%&'5'3+%+&0$.3,&J=80&,.& 63.8.,%&)*/2%30/,:& R&"3+&"%!Y' !;  b/+%.&fZ!Y&8/*),%0& <;  ?Zf&8%8(%30&6%3&,%'8;& ?;  @/>$&0-$..=&0,)+%*,0&.*=:;& D;  V.-'4.*F&79&A)2'3*'($)8/&-'86)0&&&.*=:;& =%"*'/+6!"3+!'20&'5&0#0-*,Y' •  &79&Q_-/'=&U%(0/,%& • &&&&&7('-,.+':;-.8& • &&&&&N'-%(..C;-.8& • &&&&&['6..C;-.8&
  • 24. Campaign Timeline S6a+(-.+!F& S*$"*+' Z&#.&048)=',%&"*.0$.+#+*3'%*1'+*,%,+#+*3'(:& ,%#+' <! &&&)0/*>&%B6%3/8%*,'=&8'3C%4*>;& Z&#.&-3%',%&,$%&3&)!3/0&34"*+!!&,.5'3+& &&&700)864.*&9*/2%30/,:&&'8.*>&,$%&-)33%*,& C"&%$' M+/!5%5+&' 91.+&-!"*,' &&&0,)+%*,0;& Z&#.&!-#)$%3+&,$%&,'3>%,&>3.)6&,.&%*3.==&'*+& &&&0,)+:&',&700)864.*&9*/2%30/,:;& ?*3+&%(-.+' =%,%F"*+' %1.+&-*,' !! @<':!"*,Y' TN'*+/!',.&0$.5&,$%&%6"$"3<'02'9:' 83)1+*3!G!
  • 25. >L+()-0*!' T4%!+'??Y'^+6&)%&<'b'95&"$'[U['' ! S*$*+' ,%#+' C"&%$' M+/!5%5+&' 91.+&-!"*,' ?*3+&%(-.+' =%,%F"*+' %1.+&-*,'
  • 32. Newspaper 9)1"+*(+!',+3d' S6a+(-.+Y' E%.6=%&5/==&6%3-%/2%&,$',&700)864.*& #.&-3%',%&,$%&,3)0,5.3,$/*%00& 9*/2%30/,:&$'0&8.3%&-3%+/(/=/,:;&