1. By Morgan Hoey

2. What is Pinterest?
• A virtual bulletin
board
• An expression of you
• A source of
inspiration and new
ideas

3. Key Facts
• Launched in March 2010
• Less than 10,000 registered users in 2011
• 11.7 mil. unique visitors; est. 23 mil. registered
• iPhone app launched in March 2011
• Currently no ad opportunities

4. Key Impacts
• Third most popular social network
• 145% growth in traffic from Aug. to Jan. 2012
• Visually based, scrapbook-esque
• Network not limited to connections

5. Key Performance Indicators
• Quantitative
Repins-per-pin
Likes-per-pin
# of followers
Referral Traffic
• Qualitative
Comments on pins

6. Be an Effective Pinner
• Link pin to original
source, credit the
creator, add a
thoughtful comment
• Organize/categorize
boards
• Create a true
representation of you

7. Cautions for Use
• Nothing can be private
• Spam pins

8. Chobani

9. KT Tape

10. Sources
• www.pinterest.com
• http://www.nytimes.com/2012/07/22/magazine/
pinterest-tumblr-and-the-trouble-with-
curation.html?pagewanted=all
• http://pinterest.com/about/help/
• http://marketingland.com/making-sense-of-key-
pinterest-metrics-and-analytics-tools-13208
• http://stephaneprudhomme.visibli.com/share/M
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