2. Lessons Learned
Cut Out The Middle Man
“Strip away the layers between us and our
customers and pull them in directly”
3. Questions
How has social media changed the way we
relate to our consumers?
Can we take this idea to our careers? Is it
acceptable to cut out the middle man when
applying for jobs or looking to build business
relationships?
4. Works Cited:
Scott, David Meerman., Brian Halligan, Jay Blakesberg, and Bill Walton. Marketing
Lessons from the Grateful Dead: What Every Business Can Learn from the Most
Iconic Band in History. Hoboken, NJ: Wiley, 2010. Print.