Class Slide presentation Spring 2014

2. WHAT IS REVERB NATION?
• Reverb Nation is a social media platform for
music industry profesionals and fans
• It allows users to upload, share, listen to, and
download music
• It also provides a platform for music videos and
performance schedule
• Accounts available for labels, artists, venues,
and fans allowing easy interaction between
these
• Allows connectivity with other social media
platforms such as Facebook, Twitter, Instagram,
and Youtube

3. HISTORICAL INFORMATION
Date Founded- 2006 *the only place I could find this
was on Wikipedia*
Founders – Mike Doernberg, Jed Carlson, Lou
Plaia, Robert Hubbard, & Steve Jernigan
Number of Users – 3.39 million industry professionals
with profiles and over 30 million site visitors a month

4. UNIQUENESS
Competition:
• Sound Cloud
• Sound Click
• Band Camp
• Many More
What Sets Reverb Nation Apart?
• Simplicity
• Connectivity (Facebook Player)
• Layout

5. OPPORTUNITIES AND THREATS
Opportunities:
• The sky is the limit
• As technology gets better the capabilities will increase
• Music is found in every culture and this platform allows
those cultures to connect
• As internet continues to grow and become more available
worldwide the reach will become even greater
Threats:
• Competition
• Users may want to use a different platform
• It is most beneficial to use multiple platforms

6. KPI’S
Graphs to Monitor
• Views
• Plays
• Downloads
• Fans
• Impact of Other Platforms
Rank
• Local
• National
• Global

7. TIPS
• Connect Reverb Nation to all other platforms
• This will greatly expand your reach and number of
fans
• Make your account as full and informational as
possible
• Music
• Pictures
• Videos
• Shows
• Background Information

8. ADVERTISING
• Reverb Nation is designed for promotional
purposes
• Users can promote their own music on the site
and their other platforms
• Paid Promotion Packages
• Direct Marketing – Fan Newsletters
• Promote It – Suggests your music to fans of similar
music, advertises to your target market
• Ad Creation
• Purchasable Ad Slots
• Press Kit Creator

9. MY REVERB NATION
http://www.reverbnation.com/label/treefarmrecords

10. QUESTIONS?