1. How to use PINTEREST
for Business
A publication of HubSpot
Taylor Linderman

2. ◦ What is PINTEREST?
 Allows users to visually share, curate, and
discover new interest by posting images, videos
to their own or others pin boards.
 Users can upload images from their computers or
pin from the web with the Pin It button.
 Your can like, repin, or comment.
 Interact with others by linking with Facebook,
Twitter, or email.

3. Why does PINTEREST MATTER
for businesses?
 Traffic
 Links
◦ Bring customers to your page
 Social Sharing
◦ Twitter, Facebook, Email

5. How does Pinterest make money?
 They take a cut of companies sales from
pinned traffic.
 Partnered with Skim Links
◦ Automatically scans through links to search for
retail site.
◦ Add a affiliate code that ensure Pinterest will
make some cash from sales.

6. The key practices for Pinterest Success
Setting up your account:
 Use company name as username
 Use your logo
 Have a description and have link to your
website
 Check OFF for Hide your Pinterest profile
from search engines for more traffic

8. Must follow Pinterest
Etiquette
 Always site sources from your pins
 Discourage blatant self promotion
 “ Pinterest is designed to curate and share things
you love. If there is a photo or project your proud of,
pin away! However, try not to use Pinterest purely as
a tool for self promotion.

9. How to build your
following
Promote through other channels
◦ LinkedIn, Facebook, Twitter
Makes best boards on a specific topic
◦ Passionate about something
Engage with other pins
◦ Follow users you think would want to follow
you back

10. B2B on Pinterest
 Business to consumer easier
 Tips for B2B
◦ Visual content you already have
◦ Visual from blog articles
◦ Info graphics and data charts
◦ Ebooks and book covers
◦ Photos of customers and employees

11. More tips for businesses
 Create a user generated pin board
◦ Guest pinner gallery
 Host a contest
◦ Ask users to create a pin board on their own
account to demonstrate what they love about your
brand.
 Add links to the descriptions of your pins
 Create video gallery
 Hashtags
 Company personality
 Feature offline events boards
 Always measure using analytics tool

12. ETSY
Retailer of homemade and vintage goods.
Pinterest is working for them!
 Show you how to make your own
products and how to put their products in
your daily life
http://pinterest.com/etsy/

13.  Work Cited:
 “How to Use Pinterest for Business” by: HubSpot
 http://www.copyblogger.com/pinterest-marketing/
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