1. Chapter 6
Embrace Technology
Denny Sawyer

2. Wall of
Sound
•Costs $350,000
•Perspective
•Jeep 135 dB
•Permanent hearing loss at 127
dB
•1 Fifteen-inch
•4 Five-inch
•2 tweeters
•1,200 watts of Power
•Wall Of SOUND
•26,400 watts of power from
55 2,300 watt amplifiers
•Consists of 600 speakers
•88 JBL Fifteen-inch
•174 JBL twelve-inch
•288 JBL five-inch
•54 ElectoVoice Tweeters

3. The dead 2009
• Bringing Dead Heads
together once again
• App“The Dead Tour
2009 – ALL ACCESS”
• Communications
revolution driven by
marketing technology
• Embrace Real-time
social networks= free
marketing

4. dod
• The Department of Defense
embraces communications
technologies much like the dead.
• Directive-Type Memorandum 09-
026 states DoD employees (U.S.
Army forces, Air Force, Navy, and
Marines) can use and participate
in social networking sites to stay
in contact with peers, friends,
family members, and the general
public.
• The U.S. Military is using
marketing lessons from the
Grateful Dead! (what would Jerry
Garcia think?)